All federal institutions under Schedules I, I.I and II of the Financial
Administration Act must
follow the advertising procedures set in the Communications
Policy of the Government of Canada.
All major advertising initiatives proposed by departments must be agreed to by
Cabinet, and then submitted to the Treasury Board, which approves the allocation
of funds for approved campaigns. In selected instances, such as local public
notice announcements, departments and agencies may initiate small advertising
initiatives on their programs and services or for statutory purposes aimed at
specific domestic or international audiences from within their own budgets. All
final advertising expenditures are reported by Public Works and Government
Services Canada as part of the Annual Report on the Government of Canada's
Advertising.
National Advertising Initiatives
|
Department/Agency
|
Campaigns
|
2005/2006
($)
|
| Canadian Heritage |
Cultural Capitals
|
400,000
|
|
Finance
|
Canada Savings Bonds
|
5,000,000
|
|
Health
|
Healthy Living/Participaction.
|
6,000,000
|
|
Human Resources and Skills Development
|
Education Financing (Learning Bond)
|
6,000,000
|
|
Social Development
|
Services for Persons with Disabilities
|
2,000,000
|
|
Services for Seniors
|
2,000,000
|
|
Industry
|
Services to Small and Medium Business
|
3,500,000
|
|
Justice
|
20th Anniversary of Section 15 of the Charter
|
2,600,000
|
|
National Defence
|
Recruitment
|
8,000,000
|
| Natural Resources |
One-Tonne Challenge
|
3,650,000
|
|
Project Green Climate Change
|
2,347,000
|
|
Veterans Affairs
|
Victory in Europe Day
|
400,000
|
|
Western Economic Diversification of Canada
|
Alberta/Saskatchewan Centenaries
|
500,000
|
|
Total
|
42,397,000 |
Note that the figures provided above represent approved allocations and will
not necessarily equate to final expenditures. Final expenditures are reported in
the Annual Report on the Government of Canada's Advertising, and in the public
accounts.
|
