All federal institutions under Schedules I, I.I and II of the Financial Administration Act must follow the advertising procedures set in the
Communications Policy of the Government of
Canada. All major advertising initiatives proposed by departments must be agreed to by Cabinet, and then submitted to the Treasury Board, which approves the
allocation of funds for approved campaigns. In selected instances, such as
local public notice announcements, departments and agencies may initiate small advertising initiatives on their programs and services or for statutory purposes aimed at specific domestic or international audiences from within their
own budgets. All final advertising expenditures are reported by Public Works and Government Services Canada as part of the
Annual Report on the Government of Canada's Advertising.
National Advertising Initiatives
|
Department/Agency
|
Campaigns
|
2004/
2005
($)
|
|
Canada Revenue Agency
|
Tax Filing Campaign
|
3,550,000
|
|
Finance Canada (Canada Investment and Savings)
|
Canada Savings Bonds
|
10,665,000
|
|
International Trade Canada
|
Canada Export Awards
|
141,000
|
|
Health Canada
|
Anti-tobacco ─ Second-Hand Smoke
|
5,000,000
|
|
Anti-tobacco ─ Cessation
|
4,400,000
|
|
Anti-tobacco ─ Aboriginals
|
600,000
|
|
10-year Healthcare Plan
|
2,102,050
|
|
Health Canada / Canadian Heritage
|
Healthy Living/Participation in Sports
|
3,500,000
|
|
Natural Resources Canada / Environment Canada / Transport Canada
|
One-Tonne Challenge
|
8,800,000
|
|
Total
|
38,758,050 |
Note that the figures provided above represent approved allocations and will not necessarily equate to final expenditures. Final expenditures are
reported in the Annual Report on the Government of Canada's Advertising, and in the public
accounts.
Public Notices (Regional Allocations Included)
| Departments and Agencies |
Public Notices, Recruitment and
Revenue-Generating Advertisements |
2004/
2005
($) |
| Veterans Affairs Canada |
Veterans' Independence Program |
230,000 |
| Total |
230,000 |
Note that the figures provided above represent approved allocations and will not necessarily equate to final expenditures. Final expenditures are
reported in the Annual Report on the Government of Canada's Advertising, and in the public
accounts.
|
