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Strategic Initiatives

Summative Evaluation of the Graduate Employment/ Self-Employment Program — Newfoundland

Evaluation and Data Development
Strategic Policy
Human Resources Development Canada
Department of Human Resources and Employment Department of Education

March 1998

SP-AH-124-03-98E

 [Table of Contents] 
Management Response


GESEP Summative

Strategic Initiatives (SI) was a series of programs designed to test new labour market operations and delivery approaches. In the Graduate Employment/Self-Employment Program (GESEP), this involved the provision of wage subsidies and income and business learning supports to recent post-secondary graduates to assist them to obtain employment in their fields or to pursue entrepreneurial opportunities.

Based upon the evaluation findings from both the Formative and Summative evaluations, the Management Committee is satisfied that the Graduate Employment/Self-Employment Program was on target in meeting the objectives of the strategic initiative. It assisted graduates, including social assistance graduates, to obtain employment in their fields of study and/or to pursue entrepreneurial opportunities. The graduates were linked with economic development opportunities identified in the province’s strategic economic plan. In addition, business supports were provided by distance education under the self-employment option.

The summative evaluation examined three broad areas: program relevance, program success and cost-effectiveness, and program design and delivery.

Based on the evaluation evidence the management committee feels that the program design was a in line with a demonstrated need for this program type in the Newfoundland graduate labour market. The program offered a modest solution to the employment paradox of new graduates: cannot get a job without experience; cannot get experience without a job. The Strategic Initiatives (SI) partners recognize the importance of this issue and are fighting the potential “brain drain” of our most innovative and potentially most productive individuals to other areas of the country through programs such as GESEP. The emphasis on rural jobs in the program is a further attempt to maintain the viability of businesses established outside of the major urban center. The management committee is concerned by the fact that approximately 22 percent of participants did not meet the required period of unemployment for program entry. However, it is recognized that these program parameters were self-imposed by program administrators and that this program was often the program of last resort for many Newfoundland and Labrador graduates.

The evaluator’s report suggests that the program participants experienced modest success in terms of improving employment and educational outcomes. The management committee agrees with these findings and recognizes that incremental program outcomes were not statistically significant but were clearly in the right direction. Program participants, especially Social Assistance recipients, experienced improvements in post-program employment and focused learning strategies in the post-program period.

In terms of design it is clear that the program parameters were not highly innovative as expressed in the evaluators report. This is consistent with many of the Strategic Initiatives across the country. However, the program tested a partnership delivery process whereby Human Resources Development Canada (HRDC), three Provincial Government departments (Development and Rural Renewal, Social Services and Education) and a community agency (Eastern College) participated in program delivery. In addition to participation on all steering committees and working groups, the partners were responsible for joint budgeting and financial planning. Furthermore, the program was responsible for creating new mechanisms for information sharing and the development of a joint strategic communications plan. The Management Committee is pleased with the strength of the partnerships formed by the program. In light of the recent decision to co-manage and co-deliver HRDC’s employment benefits and support measures, the links established by this program will be very beneficial in labour market negotiations and subsequent co-management of the agreement.

Overall, the Management Committee is pleased with the evaluator’s comments concerning the viability and worthiness of the program and is equally appreciative of identified shortcomings. As with any pilot program, lessons learned from the implementation and operation of the program will affect the design of future initiatives. Strategic Initiatives was an important link to ongoing labour market discussions and the strengthening of integrated partnerships.

 [Table of Contents] 
Executive Summary


Background

Strategic Initiatives was a five-year Federal-Provincial cost-shared program designed to experiment with new and emerging ideas about social security. The Graduate Employment/Self-Employment Program (GESEP) was one of three components in the Canada-Newfoundland and Labrador Strategic Initiatives Agreement “Transitions — the Changes Within — Education to Work and Work to Education.” Partners in the initiative included the Federal Department of Human Resources Development Canada and the Provincial Departments of Education, Employment and Labour Relations, and Social Services. (The employment programs of the two latter departments are now reassigned to the new Department of Human Resources and Employment.)

GESEP was a response to the labour market challenges faced by recent post-secondary graduates. The specific objectives were:

  • To assist graduates to acquire work experience related to their education and career interests, preferably in growth sectors;
  • To assist graduates to become self-employed in growth sectors through support for developing and managing their businesses;
  • To assist graduates, through the entrepreneurial component, to create employment opportunities for others;
  • To provide a model of successful transition from post-secondary education to related employment.

GESEP had two streams. The Graduate Employment component provided wage subsidies for one year to employers who provided career-related work experience for recent university and college graduates. The Self-Employment component provided an income subsidy and other support to recent graduates in the first year of operating their own businesses.

GESEP was allocated funding of $6 million cost-shared equally between the federal and provincial partners. The program operated from October 1, 1994 to March 31, 1998. Four hundred seventy three graduates participated in Graduate Employment and 58 in Self-Employment. In total, 53 social assistance recipients (SARs) participated. The average cost of Graduate Employment participants was $10,000 and of Self-Employment participants was $22,300, inclusive of subsidies and program administration.

Evaluation Approach

This summative evaluation builds on a formative evaluation completed mid-way through the program. The study addresses four areas of interest: program relevance, design and delivery, program success, and program cost-effectiveness.

The evaluation is based on multiple lines of evidence, gathered through surveys, focus groups, key informant interviews, document reviews and administrative data analysis. Given the relatively short time frame since the end of the program, the evaluation findings are based on a balance of quantitative and qualitative information. Both descriptive and explanatory analysis was carried out on the information gathered. Econometric analysis of the Graduate Employment component was conducted to assess the economic impacts of the program based on post-program earnings and use of income support. Conclusions about program outcomes, particularly the estimates of the economic impact of the program, should be considered in light of the short time since program completion.

Key Findings

Relevance

Graduate Employment

The majority of Graduate Employment participants were recent graduates facing difficulties in making the transition to the workplace. However, about 22 percent of participants had not experienced the required period of unemployment at the time they started the program and thus had not demonstrated a clear need for the program. Social Assistance recipients (SARs) did not participate to the extent intended in the pilot design, primarily a result of difficulties in linking the service delivery network for SARs to the program.

Graduate Employment included a minimal amount of follow-up and monitoring, relying on the employer to provide the work environment and adult contact considered important in programs for youth. While this met the needs of a majority of participants, the lack of follow-up led to unresolved problems in cases where the placements did not work out. A number of participants who found themselves in this situation are still trying to get established in work.

Participants were generally not satisfied with the wages paid in GESEP placements, and the wages paid appear to be somewhat below the average earnings of other recent graduates.

The Graduate Employment component has a place in the continuum of support provided by government to ensure transition between school and work. The return on investment could be improved by focusing the subsidies on the most at risk graduates (for instance SARs, and those without much work experience who are having difficulties in finding related work), and through additional program support to these graduates.

Self-Employment

The profile of Self-Employment participants is very similar to that of participants in other self-employment programs and of young entrepreneurs in the Atlantic Provinces. SARs were well represented in this component.

The Self-Employment component included several support services and opportunities for networking with peers which were considered necessary and useful. The provision of income support to participants still in the business planning stage was not appropriate as it diminished the urgency to move to the stage of actually operating a business.

Program Success and Cost-Effectiveness

Graduate Employment

More participants are working in career-related employment than the comparison group. They performed slightly better than the comparison group on all of the economic success indicators (earnings, time spent working and use of income support). However, program participation is a statistically insignificant factor in explaining the higher average success of program participants. There are some differences in outcomes that are related to characteristics of graduates.

Social assistance recipients who completed their placements benefited more than other participants. More are still working for their GESEP employer and overall their incomes do not differ significantly from other participants. The econometric analysis shows that participation in GESEP was a significant factor in reducing reliance on social assistance. Fewer SARs abandoned the Graduate Employment component early, as was anticipated, an indication that the opportunity for work experience was particularly useful for these participants. Most SARs who abandoned the program early reverted to receiving social assistance.

Participants who were in placements that were closely related to their studies are doing no differently now than those who indicated the placement was less related to their studies, which is of interest given the assumption in the program design regarding the value of career-related employment. Graduates felt having a well-structured experience with a supportive employer was important to their transition to work and preparation for future job search and career development.

More participants who completed their placement are still working in a career-related job compared with those who terminated early. Thirty-two percent of all placements were discontinued before the end of the subsidy. Reasons were equally split between the participant choosing to leave and the financial situation of the business. A larger number of voluntary early completers went on to career-related work. This group was likely in less need of the program.

Fewer Graduate Employment participants have returned to school than the comparison group but their reasons for returning appear more focused on advancement within their chosen career. Graduates in the comparison group were more likely to return to school because they could not find work.

The program has generally funded new positions and given graduates an edge over experienced workers. About 30 percent of the placements were in new positions that are still held by the graduate or someone else in cases where the graduate has left. A minority of employers (12 percent) would have hired the graduate without the subsidy. Most of those who would have hired someone else would have chosen a person with more experience. This level of incrementality is comparable to that of other wage subsidy programs in Organization for Economic Cooperation and Development (OECD) countries that have been evaluated. The levels of displacement and dead-weight loss are comparable to those of other wage-subsidy programs in OECD countries.

The program has not led to a work/Employment Insurance (EI) cycle. Participants who previously received EI are less likely to have received EI since GESEP. SARs are more likely to have received EI benefits than other participants following the program, but have continued to find periods of employment.

Self-Employment

About 54 percent of Self-Employment participants are still in business. This is consistent with the national survival rate for businesses within the first year or so of start up. The participants have a better business survival rate than applicants who were not funded and who set up their businesses without government support. SAR participants have done as well as other participants in maintaining their businesses. Ten of the 58 Self-Employment participants were receiving social assistance before the program. Their business survival rate is comparable to the group as a whole.

Most participants who closed their businesses are working. Participants who are still in business have more variable incomes than those who are not, and overall their incomes are lower. This is understandable given the early stage of operation.

Businesses established are small and have created few additional jobs, but the entrepreneurs are optimistic about continuing and expanding.

Self-employment programs tend to be more expensive than other interventions, as is the case with this program. This points to the need for clear measures of accountability in order to ensure commitment of participants.

Design and Delivery

The Graduate Employment component did not create any efficiencies in program delivery, as it essentially used the existing delivery structure. The Self-Employment component did include several innovative supports, but these would likely be delivered more efficiently and cost-effectively as part of existing entrepreneur support programs and services.

The formative evaluation report included recommendations for changes to program design and delivery to improve the prospects for program success. None of these were implemented for a variety of reasons. The focus within government on organizational changes and other policy initiatives appears to have diminished the priority placed on GESEP which was considered to be running relatively well. It is evident that a number of the recommendations would have led to improved program results and should be considered in similar future programs for graduates.

The Strategic Initiatives Program did result in improvements in the data collected on participants to facilitate delivery and evaluation. With some fine-tuning, the database could form the basis of a useful case management system for provincial employment programs.

GESEP did not contribute significantly to social policy reform. Similar interventions already exist, although most of the lessons learned from this process confirmed what has previously been learned about these interventions for youth.

The Strategic Initiatives Program was intended to inform policy reform through an experimental design and evaluation process. GESEP was not designed in this way, and in this regard appears similar to a number of Strategic Initiatives elsewhere in the country. There appear to have been different needs to be met through the program. Policy makers had strategic information needs best met through controlled experiments, while program managers had a more immediate need to use the funding to serve clients facing a range of labour market difficulties.

The Strategic Initiatives process was one of several recent steps in the development of partnership arrangements between federal and provincial governments. It provided learnings on the definition and assignment of roles and responsibilities regarding joint management that could inform current partnerships. It also helped develop the process of addressing issues inter-departmentally within the provincial government.

 [Table of Contents] 
1. Introduction


ARC Consultants Inc. (ARC) is pleased to submit this report, in association with Goss Gilroy Inc., the Institute for Human Resource Development and Omnifacts Research. The report sets out the results of the summative evaluation of the Graduate Employment/Self-Employment Program (GESEP). ARC conducted the evaluation, with the assistance of Goss Gilroy in the design and analysis. The Institute for Human Resource Development conducted the focus groups, and Omnifacts carried out the telephone interviewing under the direction of ARC.

1.1 Organization of This Report

The report first describes the context for GESEP and the evaluation. Section two describes the issues addressed and methodology used. Section three provides an overview of the Program. This is followed in section four by a discussion of findings in relation to each issue. The report ends with conclusions based on the synthesis of findings.

1.2 Context for the Program

Under the Strategic Initiatives Program, the Federal Government allocated a total of $400 million in the period 1995–96 to 1998–99 to experiment with new and emerging ideas about social security. A series of pilot initiatives were funded in partnership with provincial and territorial governments.

The Graduate Employment/Self-Employment Program was one of three components in the Canada-Newfoundland and Labrador Strategic Initiatives Agreement “Transitions —the Changes Within — Education to Work and Work to Education.” Partners in the initiative included the Federal Department of Human Resources Development Canada (HRDC) and the Provincial Departments of Education, Employment and Labour Relations, and Social Services. (In 1996, as a result of government reorganization, the employment programs of these two latter departments were re-assigned to the Department of Development and Rural Renewal and, in 1997 were re-assigned to the new Department of Human Resources and Employment.)

GESEP was designed to address the challenges faced by post-secondary graduates in the province in making the transition to work, as evidenced by a number of labour market trends:

  • Difficulty in finding work related to studies and consequent underemployment of graduates;
  • Growing out-migration of graduates unable to find work in the province;
  • Less movement of graduates back to their rural home areas following graduation because of lack of work opportunities;
  • The emergence of certain sectors that present good opportunity for new jobs and entrepreneurship in which new graduates might have a relative advantage in the labour market (for example information technology).

The program had two distinct streams — Graduate Employment, which provided employers with a wage subsidy to hire graduates for a year, and Self-Employment, which provided income subsidies and other support to entrepreneurs in the first year of their business start-up.

1.3 Context for the Summative Evaluation

A formative evaluation of GESEP was completed in January 1996 by Goss Gilroy Inc. The study focused on process and design issues and provided early indications of program outputs. The report set out a number of recommendations to make the program more consistent with best practices in wage subsidy and self-employment programming in order to maximize return on investment and minimize unintended outcomes.

This current report is intended to assess the longer term outcomes of the program — what happened as a result of the program, whether the results were worth the investment, and the transferability of the model.

 [Table of Contents] 
2. Program Overview


2.1 Objectives

The objectives of Graduate Employment/Self-Employment Program (GESEP) were:

  • To assist graduates to acquire work experience related to their education and career interests, preferably in growth sectors;
  • To assist graduates to become self-employed in growth sectors through support for developing and managing their businesses;
  • To assist graduates, through the entrepreneurial component, to create employment opportunities for others;
  • To provide a model of successful transition from post-secondary education to related employment.

2.2 Eligible Graduates

GESEP targeted recent post-secondary graduates in Newfoundland and Labrador who:

  • Had graduated, within two years prior to program participation, from a post-secondary program of a minimum one-year duration;
  • Were either unemployed, working less than 20 hours per week, or working in a job unrelated to their field of study;
  • For the Graduate Employment (GE) component, had been actively seeking employment in their field of study for a minimum of three months or as approved by program administrators;
  • For the Self-Employment component (SE), were not eligible for the Human Resources Development Canada (HRDC) Self-Employment Assistance Program or could demonstrate that this was not a viable option.

In addition, some priority was given to graduates dependent on social assistance, to rural residents of the province, and to individuals who located their own placements. The program did not explicitly target graduates with specified fields of study or occupational goals. However, priority was placed on employers in growth sectors as identified in the Province’s Strategic Economic Plan.1 This feature may have implicitly placed some favour on graduates in related fields of study. The program was generally focused on youth, but no age criterion was set, and older graduates who applied were considered based on program eligibility criteria outlined above.

The intent of GE was to provide work experience to graduates related to their education and career interests. It was anticipated that the program would stimulate employers to create long term jobs by allowing them to hire individuals on a trial basis with wages subsidized by government. At the same time, there was no onus on employers to retain graduates at the end of the 52-week program. In short, the primary outcome of the program was to be relevant work experience for new graduates.

2.3 Eligible Employers

Initially, eligible employers were to be new and expanding companies, preferably in identified growth sectors. However, a broader mix of employers participated, including the non-profit sector. Provincial and federal government departments were not eligible to hire graduates through the program.

2.4 Program Resources and Activity

GESEP was allocated funding of $3 million to be cost-shared equally between the federal and provincial partners. The program was to operate from October 1, 1994 to March 31, 1997. The Strategic Initiatives Agreement was later extended until March 31, 1998. Final funding for GESEP doubled to $6 million, due to a reallocation from another Strategic Initiatives component. By conclusion, GE had supported 473 participants and SE 58. In total, 53 SARs participated: 43 in GE and 10 in SE. The average cost of GE participants was $10,000 and of SE participants was $22,300, inclusive of subsidies and program administration.

Further details on GESEP design, delivery structure and expenditures are included in Annex A.

 [Table of Contents] 
3. Evaluation Approach


3.1 Evaluation Questions

There were 15 questions included in the framework for this study that were developed by the partner departments. These fall into four categories: relevance, design and delivery, program success, and program cost-effectiveness, each of which is described below. The findings on each question are presented in detail later in this report.

Relevance

This was a pilot project designed to test assumptions about the labour market needs of a specific target group and interventions to address these needs. To validate findings and their broader applicability, the questions posed examine these assumptions and the extent to which the program as implemented met those needs.

Program Design and Delivery

A number of changes to program design were recommended in the formative study to strengthen the likelihood of success. The summative evaluation assesses changes in design since that report.

Program Success

This evaluation focuses on the effects of the program on participants using a combination of both quantitative and qualitative measures of the outcomes for participants in comparison to the labour market experiences of a comparison group. It also assesses the impact on the partnerships among departments and agencies involved.

Program Cost-Effectiveness

Cost-effectiveness questions, along with those on program success, are the primary focus of the study. These examine the incremental economic impacts of the program on employment, earnings and use of income support. These questions also examine alternative approaches to achieving the same results and the broader lessons that can be learned from this pilot about assisting recent post-secondary graduates to make the transition from school to work.

3.2 Methodology

The methodological approach for this evaluation is described in the technical annex to this report and summarized in this section.

3.2.1 Sources of Information

The evaluation is based on multiple lines of evidence, gathered through the following methods:

  • Surveys of the full population of Graduate Employment (GE) and Self-Employment (SE) participants;
  • Survey of a sample of eligible GE applicants who were not funded;
  • Survey of a sample of GE employers;
  • Survey of a sample of eligible SE applicants who were not funded;
  • Focus groups;
  • Key informant interviews;
  • Document review;
  • Literature review;
  • Use of administrative data from the Program, Unemployment/Employment Insurance data,2 and National Employment Service System (NESS) data from Human Resources Development Canada (HRDC), and Provincial Social Assistance data to analyze program activity and outcomes and develop the comparison group.

The highlights of the approaches and response rates for surveys, focus groups and interviews are as follows:

  • Survey of all GE participants: 268 interviews were completed from the total participant group of 473, giving a 57 percent completion rate. The low response rate was largely due to the high mobility of this population and lack of current telephone numbers for those who have moved. In all cases where GE participants were not contacted, we obtained whatever information was possible from their GE employer on their status, and were able to determine at least the current employment status for 88 percent of participants.
  • Survey of a sample of eligible GE applicants not funded: 78 interviews were completed from the 304 applicants who had not been funded. Those selected for the survey were eligible for the program, but had not been funded for reasons not related to the individual graduate. We had intended to develop a 50 percent comparison group for the GE component, but were only able to contact just over half of this number within the timelines set to meet the study deadline. Those interviewed matched the GE participant population well on key characteristics, and the sample was sufficient in size for the econometric analysis.
  • Survey of a random sample of GE employers: 34 percent of GE employers (138) were randomly selected and interviewed, which was the number required in the terms of reference. As expected, there were no significant problems experienced in contacting employers who were still in business.
  • Survey of all SE participants: 23 interviews were completed from the total of 58 participants, for a 40 percent completion rate. The low response rate was in part because a number of participants refused to be interviewed. Both Human Resources and Employment (HRE) and the facilitator with Eastern Community College had carried out surveys in December 1997 and participants indicated that they did not want to be interviewed again. Program administrators advised that participants who are no longer in business were less likely to have been interviewed in those surveys. This was partially because they were more likely to have left the province but also perhaps because of a reluctance to be interviewed about their use of the program. We supplemented the survey information with the knowledge of program administrators to determine the current status of 41 (70 percent) of SE participants.
  • Survey of a random sample of SE applicants not funded: 23 applicants were interviewed from a total pool of 120 eligible applicants who were not funded. This group was selected from those who would have been eligible for the program had funding been available.3 The group is not suitable for direct comparison purposes because of the small number and diversity of participants, and the variation in business operations. However, it does serve to illustrate the experience of those who were in the target group and interested in self-employment.
  • Focus groups: Two focus groups were held in St. John’s — one with nine GE participants, another with six GE employers. Two other focus groups planned — one with SE participants and one with rural GE participants — were cancelled because there were insufficient numbers of participants interested in attending. Omnifacts identified volunteers for the focus groups at the time they completed the survey interviews. A number of factors likely led to the high refusal rate. Many had completed GESEP for some time, and likely felt they had nothing more to add beyond the comments they provided in the survey. Participants now working also may not have had as much free time to attend the session. The rural GE group had to travel from outlying areas to Gander. The SE group overall was reluctant to participate in the information gathering.
  • Key informant interviews: Seventeen key informant interviews were conducted with officials of the partner departments and agencies involved in GESEP, and with non-government representatives of employer and labour groups and entrepreneur support agencies to obtain views on GESEP and programs for graduates more generally.

3.2.2 Analytical Approach

The evaluation involved the use of multiple lines of evidence in a quasi-experimental4 design. Given the relatively short time frame since the end of the program, a balance of both quantitative and qualitative information was gathered. One third of participants (159) completed the program less than 10 months before this study, and 15 percent (73) had completed less than five months. Conclusions about program outcomes, particularly the assessment of economic impact of the program, should be considered in this light.

Descriptive and explanatory analyses were carried out using administrative and survey data on participants and the GE comparison group. Program issues including program relevance and program success were examined. The focus is on the analyses of outcomes and, in particular, what characteristics relate to successful outcomes. Current labour market success, measured in terms of post-program work in a field related to studies and career interest, is the primary outcome measure. The extent to which the placement influenced decisions to return to school in order to be able to advance in the graduate’s chosen field is also considered as a successful program outcome.

Analyses using quantitative data are supplemented with qualitative information. Qualitative data from the focus groups, key informant interviews and interviews with eligible applicants to the SE component who were not funded are used to help interpret and inform quantitative results.

Finally, an econometric analysis was carried out to answer cost-effectiveness questions. This analysis estimated the annualized incremental effects5 of program participation in the post-program period on earnings, period working, period spent on EI and social assistance. This analysis also assessed whether differences in results could be attributed to the characteristics of the participants and the comparison group members. Finally it assessed the incrementality of the jobs created by the program.

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4. Program Assumptions and Findings


4.1 Program Assumptions and Highlights of Findings

In designing Graduate Employment/Self-Employment Program (GESEP), partner departments made assumptions about the needs of participants and the interventions that would best address these needs. This section of the report sets out our understanding of these key assumptions, and highlights of the findings related to each of these. This section is followed by more detailed findings on each of the questions posed in the evaluation framework.

Anticipated Outcomes

  • Assumption: The Program would facilitate access to employment for recent graduates, particularly employment related to their post-secondary education.

Participants in the Graduate Employment component appear to have found work more quickly after graduation than the comparison group, but this difference could not be attributed to program participation. Graduates who participated in GESEP are more likely to be working in a career-related job, less likely to have had a period of unemployment since completing the program, and for those who have been unemployed, have had shorter periods of unemployment than the comparison group.

  • Assumption: The Program would improve the longer-term employment and earnings of graduates and reduce their dependency on income support programs.

Participants earned more in 1997 than non-participants did, but the econometric results indicate that this cannot be attributed to program participation. Social assistance recipients (SAR)s who completed the program are less dependent on social assistance than comparison group SARs and this can be attributed to the program. Overall, participants are no more likely than non-participants to receive Employment Insurance (EI) benefits following the program.

  • Assumption: Incremental job opportunities would be stimulated through both program streams.

About 78 percent of employers surveyed said the Graduate Employment (GE) placements filled new positions. About 30 percent are considered incremental in the longer-term in that the position is still being filled by either the graduate or a replacement employee in cases where the graduate has left the company or organization. This outcome is comparable to that of other wage subsidy programs.

While many employers indicated that they would have hired someone to do the GESEP job if they had not received GESEP funding, most would not have hired a recent graduate. Just under 50 percent of employers surveyed would have hired without the subsidy and 12 percent said they would have hired the same graduate without the subsidy. This dead-weight loss impact is again comparable to that of other wage subsidy programs.

Seventy-five percent of Self-Employment (SE) entrepreneurs who are still in business said they would not have started their businesses without the subsidy. Businesses supported through SE are small with few or no other staff employed; however most expect to continue operating and have potential for growth.

Target Group

  • Assumption: Recent graduates having difficulty in finding work, and social assistance recipients (SARs) in particular, need support to make a successful transition to the labour market in the province.

The program was not as well targeted as it could have been on graduates who had experienced difficulty in making the transition to work. There are opportunities to improve on this aspect of the program with some fine-tuning of design and delivery. SARs did not participate to the extent intended in the GE component, primarily as a result of difficulties in linking the SAR service delivery network to the program. On the other hand, SARs were well represented in the SE component, a factor of flexibility in the approval process.

SARs have benefited more from the program than other graduates. Proportionately more SARs who completed their placement are still working with their GESEP employer compared to the GE participants in total. As a group they have less dependency on social assistance. They are slightly more dependent on EI than other participants, but are however still finding periods of employment.

Overall, graduates who best matched the criteria for the program were more likely to finish their placements and to find the experience valuable in making the transition to work.6

  • Assumption: Businesses in the strategic sectors represent the best opportunity for career-related work experience.

Just under 50 percent of employers were in strategic sectors, but there is no difference in the likelihood that those who have finished strategic sector placements are now working in career-related employment. Those who finished strategic sector placements are earning more than other participants.

Interventions

  • Assumption: Career-related work experience is important to a successful school to work transition.

The degree of career-relatedness of the placement had no impact on the economic outcomes of income and use of income support for the individual participant or for society in general. However the degree to which placements matched career goals was strongly related to satisfaction levels of participants with their placements. Well-structured work experience with a supportive employer is considered by participants to be very important to their job satisfaction and preparation for future work.

  • Assumption: Quality matches between employers and graduates (in terms of relationship to area of study and career goals) would improve the chances for program success.

While there is no relationship between the quality of the match in terms of career-relatedness and successful program outcomes, the level of support and mentoring provided by employers was important to participants.

  • Assumption: Work experience would provide access to training and influence decisions on further education.

About 90 percent of placements included either on-the-job or formal training. Participants have returned to school less than the comparison group (30 percent compared to 50 percent). However, the participants’ reasons for returning appear more focused on advancement within a chosen career, and the decision was influenced by the placement for the majority of returnees. The comparison group members were more likely to go back to school because they could not find work.

  • Assumption: Young entrepreneurs need support as well as subsidies to make it through the early stages of setting up their businesses.

Participants valued in particular the practical advice provided on immediate issues they faced in setting up businesses. The networking among participants, ongoing support of the facilitator and linking with experts through distance technology were useful features introduced through the program. The subsidy helped see the businesses through the critical first year by providing a steady cash flow and funds to invest in capital expenditures.

4.2 Detailed Findings

4.2.1 Relevance

To what extent did the project reach the intended target groups? Were participants representative of the target groups? If not, why not?

The following table compares the Profile of GESEP participants with the post-secondary graduate population in the province.

TABLE 1
A Profile of GESEP Participants and the Post-Secondary Graduate Population
Participants Graduate Employment Participants Self-Employment Graduates3 Post-Secondary
Gender      
Male 45% 66% 46%
Female 55 35 54
  100% 100% 100%
  (473) (58) (7,018)
Institution Type 
University 24% 48% 38%
Public College 34 16 33
Private College 28 6 29
College — type not spec. 14 30
  100% 100% 100%
  (462) (50) (7,018)
Area of Study 
Business 53% 29% 27%
Other 47 71 73
  100% 100% 100%
  (464) (56)  
Location of Participant1 
Rural 32% 28% NA
Urban 68 72  
  100% 100%  
  (473) (58)  
Age2 
20s 76% 47% NA
30 or more 24 53  
  100% 100%  
  (473) (58)  
Used Social Assistance Prior to Program 
Yes 9% 17% NA
No 91 83  
  100% 100%  
  (473) (58)  
Used Employment Insurance Prior to Program 
Yes 58% 45% NA
No 42 55  
  100% 100%  
  (473) (58)  
Notes:
1Canada Post’s definition of urban and rural is used.
2 Age as of 31 December of the year in which participants began GESEP employment.
3 Post secondary graduates based on Department of Education statistics on 1995 graduates.

Graduate Employment

1. While the majority of GE participants met eligibility criteria, about 22 percent of participants had not experienced the required period of unemployment at the time of approval. The program could have been better targeted with some fine-tuning of design and delivery.

The program was to target those having difficulty in finding work, using a criterion of at least three months of unemployment or under-employment at the time of application. Seventy-eight percent of GE participants were either unemployed or underemployed at the time they were placed, 10 percent were in school immediately prior to starting GESEP and 12 percent were employed and not under-employed.7

A number of factors influenced the selection of participants. Program administrators attempted to be client-centred versus rules-oriented in considering the merits of each case. Where exceptions to guidelines were felt warranted, they were made. In some cases, administrators experienced pressures to approve applications as presented because of the poor overall prospects in the labour market, as opposed to requiring the three-month job search.

Program starts were concentrated in the early part of each fiscal year. The majority of graduations occur in that period and HRE made efforts to start contracts early in the fiscal year to avoid carry over of funding commitments. This pattern of approvals appears to have led to the funding of some graduates who were not experiencing difficulties, and meant less money was reserved to assist graduates later in the year who needed the program after a period of unsuccessful job search.

Program administrators marketed the program to colleges and graduates before school completion, and this created expectations of program availability. It was then more difficult to require a job search period for graduates who had taken the initiative to find a placement. If the applicant was on a work term where GESEP would lead to continuation of the job (common for some college programs), exceptions to the three-month criterion were made.

As discussed in detail later, participants who began GESEP immediately after finishing school have benefited from the program to the same extent as those who met the eligibility requirements. Cases where participants were employed and not underemployed do not appear to have benefited to the same extent. Many of these participants left their GESEP placements early because they found better jobs on their own.

While the approach resulted in a responsive program that helped individual graduates find career-related employment, it weakened somewhat the value of the program as a pilot to test an intervention for youth experiencing difficulty in finding work. There were opportunities to fine-tune the design and delivery that were identified in the formative evaluation report.

2. Social Assistance recipients did not participate to the extent intended in the pilot design.

Forty-three SARs participated in GE compared to the 50 targeted when the program was launched. The target was not adjusted as the program funding increased. Presumably there was opportunity to do so, given that there was progress made in reaching the original target. If the same target proportion had been used, SAR participants would have increased to 95.

Data are not available on the total SAR caseload who would have been eligible for GESEP. Currently there are approximately 100 heads of social assistance cases who are under age 29 and who have completed a post-secondary program, from a total monthly caseload of 34,000.8 In comparison, the average number of SARs placed in the GE component each year was only 14. This indicates there was some potential for more participation by SARs.

SAR participation was primarily affected by difficulties in linking the social assistance service delivery network to the program. There were also a high number of placements initiated by employers. SARs likely faced a disadvantage compared to other graduates in linking up with employers in these cases, particularly in that they were not provided with job search assistance through GESEP.

Over 95 percent of SAR participants were college graduates. They were just as likely to have studied business, and twice as likely to have taken trades training compared to the total GESEP group. Of note, about 7 percent studied engineering (degree or technology program) compared to 11 percent of the total GESEP group.

3. The mix of university and college graduates does not match the profile of graduates, a consequence of differences in labour market opportunities for graduates and certain features of college program design that could have skewed participation in their favour. Business graduates from both universities and colleges were more likely to participate in the program.

The lower participation level of university graduates in GE has been consistent since the earlier Graduate Employment Program (GEP) was initiated. A number of factors likely influence this:

  • University graduates are more successful in finding work and therefore have less need for the program;9
  • The focus of the program on the private sector limited the opportunity to participate for graduates of some university programs (e.g. teachers, some health professions);
  • Private colleges (and more recently the public college network) have placement officers who actively market graduates and the availability of subsidy programs, which may be a factor (18 percent of participants surveyed said they found their GESEP placement through their college);
  • A number of college programs have work terms at the end of the study program and graduates were considered eligible for GESEP as soon as their work terms ended. This feature of college program design seems to have given the edge to certain graduates as they were able to continue on with their work term employers through the use of GESEP subsidies;
  • Business graduates are much more likely to participate in GESEP than graduates from other areas of study. This is true of graduates from both college and university programs. This may be a consequence of the types of employers participating.

4. A higher proportion of college graduates had a previous attachment to the labour force, as evidenced by previous use of UI. This is consistent with the trend within the student population not to enter college immediately following high school graduation.

Forty-six percent of university graduates and 62 percent of college graduates had received UI benefits at some point between 1993 and their participation in GESEP. A growing number of high school students are not entering college right after high school10 and this likely leads many to become eligible for UI prior to studies. There has been no similar increase in delayed attendance in the university student population. In this respect, the profile of GESEP participants is consistent with the graduate population.

5. While the program was to target businesses in the strategic sectors, they represented just under half of the participating employers. This result is a consequence of shifting the focus of the program to respond to the opportunities in all areas of the province. Strategic sector businesses more frequently sponsored more than one graduate.

Forty-seven percent of the GE employers were in sectors identified in the Province’s Strategic Economic Plan. Initially, these sectors were to be the primary target for the program. Over time, this was pursued less rigorously. It was not clear in some cases which businesses fit these sectors. (For example, professional services and tourism are two SEP sectors that could include a broad range of businesses.) Applications from these sectors were not sufficient to use the funds allocated to the program, and it was thought that there were fewer employers in these sectors in rural areas. Program administrators opted to expand their focus in order to distribute placements across the province and to fully expend funds.

By completion of the program, 42 percent of the rural employers were in strategic sectors compared to 55 percent of urban area employers being in these sectors. Approximately 16 percent of GE employers were repeat sponsors in that they hired more than one graduate over the life of the program. Strategic sector employers represented 62 percent of repeat employers, which is likely a combination of priority given by the Program and an indication that they are smaller and in need of government support to expand.

6. GESEP employers tend to be small and the majority are growing or are stable in size, which is consistent with the overall focus of the program.

The median number of employees is 5 full-time, 0 part-time. (Employers surveyed range in size from no employees to 250 full-time and 45 part-time employees). Forty percent of those surveyed have grown in the past three years, 44 percent are the same size and 16 percent have reduced their staff. This profile fits with the focus of the program on small but growing businesses.

Self-Employment

7. The profile of SE participants is very similar to that of participants in other self-employment programs and of young entrepreneurs in the Atlantic Provinces.

Characteristics of SE participants:

  • Participants were more likely to be men than women (65 percent are men, 35 percent women);
  • They were older than participants in the GE component;
  • They were less reliant on UI prior to the program than GE participants;
  • Almost half were university graduates;
  • They had not tended to study a business program;
  • Over half had previous work experience in the field in which they started the business — two had over 20 years related experience;
  • They were not likely to have young dependant children (none of the women who participated had dependent children).

The profile by gender, age, previous experience, and dependants is consistent with the profiles of entrepreneurs developed in two recent reports: the evaluation of the Human Resources Development Canada (HRDC) Self-Employment Assistance program11 and an Atlantic Canada Opportunities Agency (ACOA) study of young entrepreneurs in the Atlantic Provinces.12

8. A high proportion of SE participants were SARs, primarily the result of considerable flexibility in approval of proposals.

While no specific SAR target was set, 10 of the 58 participants (17 percent) were receiving social assistance prior to participation in the program. Key informants expressed the view that a number of the business proposals from SARs were marginal but were approved as the result of outside representation on behalf of SARs to the assessment committee. While the overall success rate for SARs is comparable to that of other SE participants, all 4 of those identified as having a weak business idea are no longer in business.

In summary, the profile of GESEP participants does vary somewhat from the overall graduating population, and is influenced by labour market trends in general, and in some cases, by differences in the design of post-secondary programs and support to graduates. The Graduate Employment component did not target as well as intended on graduates experiencing difficulty in making the transition to work.

Were the services/interventions provided consistent with the needs of the target groups? And of employers?

Graduate Employment

1. The GE component did not provide ongoing support to participants on the assumption that the needs of graduates were limited to obtaining work experience relevant to their career interests. This approach did meet the needs of the majority of participants as employers provided the support required. There was insufficient follow-up and monitoring. As a consequence, there was a lack of needed program support in cases where there was a breakdown in placements.

The majority of participants interviewed were satisfied with the work experience in relation to their studies and career interests (median score 8 on a 0 –10 satisfaction scale, 0 = not at all to 10 = a lot). It should be noted that the majority of the comparison group surveyed were only marginally less satisfied with the relevance of their employment since graduation and the usefulness of the work in preparing them for future job search.

The focus group provided some additional insights into the relevance and impact of the program. The group was mixed — some having had a positive experience, others having experienced a poor match. The former group had positive things to say about what they gained from the placement in terms of job specific skills, work place awareness and confidence, and the support of their employer. The latter group, most now unemployed, did not feel the placements helped them in getting established in the work force. Several focus group participants were obviously experiencing great difficulty because of this.

Focus group participants were also concerned about the lack of monitoring of their progress and satisfaction during the placement by program officials, and difficulties they had in accessing information/assistance when needed. Their sense was that the program was geared more to employer needs than those of the graduates.

Program administrators acknowledged the lack of resources to carry out follow-up, which was exacerbated by the reorganization and downsizing that occurred over the life of the program. They tried to provide at least a modified client-centred approach in the up front assessment of the employer-graduate match, and to a certain extent, to counsel applicants on job search. They cited the need for a case management approach that was not possible to provide because of overall resources and the centralized delivery of the program.

2. Participants were generally not satisfied with the wages paid in GESEP placements. Wages paid do appear to be lower than those of new graduates in general. The majority of participants are earning more since completion of the program and are earning more than the comparison group.

Participants who were surveyed, rated their satisfaction with wages lower than all other aspects of the placement (median rating of 6 on a 0–10 scale). Participants in the focus group reinforced this view. Employers were eligible for a subsidy of 60 percent of the wages up to a maximum of $10,000 per year. The salary at which the benefits to the employer were maximized under this formula was $16,600. Sixty-two percent of GESEP placements paid this amount or less, which is an indication that the program did tend to set a ceiling on the wage rate in the majority of placements.

The recent Post-Secondary Indicators ’98 report of the Department of Education provide some evidence that average GESEP wages are comparatively low. Thirty-four percent of graduates surveyed for that study reported earning $8.00 or less in their current or most recent job, which is equivalent on an annual basis to $16,640.13

The majority of participants surveyed said their earnings have increased since GESEP. Their average total income in 1997 was higher than that of the comparison group ($20,630 compared to $17,406).

Participants felt more stringent guidelines should be applied to wages paid in subsidized programs. The development and application of wage rate guidelines present challenges for program administrators in weak labour markets. However, these could be supported by research on current wage rates for graduates and use of this information in negotiating placements with employers as well as more promotion of the program and careful selection of employers to provide quality placements.

3. Employers felt the wage subsidy did give them the opportunity to hire graduates they would not have hired otherwise, and were satisfied with the contribution of the graduates to their businesses. Employers also thought they had made a contribution to developing the graduate.

Graduates brought a number of benefits to employers — specific skills that businesses and organizations did not already have and additional strength and assistance in expanding markets and delivering services.

Employers in the focus group emphasized that graduates had to meet the needs of their businesses before the subsidy was worth their time and other investments in developing the graduate. They thought that their contribution to the program went beyond providing work experience. They saw themselves as mentors and developers of the graduates, an opinion that was borne out by those GE participants in the focus group who had a positive experience in the program.

4. The program goal of promoting graduate-initiated placements was not met. Thirty-four percent of funded GESEP participants used the wage subsidy as a marketing tool; that is they approached the employer and informed him or her about the wage subsidy. Employers initiated the other 66 percent of placements.

The program was designed to encourage graduates to market themselves to employers, using the potential of a wage subsidy as an incentive. This was seen as a method to assist graduates in finding a placement to match their interests. It was also intended to help avoid subsidizing employers who would have hired without the program. Survey results indicate that about a third of the placements were generated by graduates.

A couple of factors likely influenced the outcomes for this program objective. While program administrators made efforts to promote the program to graduates across the province, the centralized delivery seems to have limited awareness of the program. Fifty-two percent of the participants indicate that they first heard of GESEP directly from the employer who hired them using the subsidy. As well, graduates who were informed about GESEP were given no job search assistance or assurance that funds would be available if they found an interested employer. Fine-tuning the program to increase promotion and pre-approve participants would likely have increased the number of placements initiated by graduates.

Self-Employment

5. The support built into the SE component was found to be useful, but was not fully integrated to provide a continuum of support throughout the program.

The subsidy helped most SE participants in the crucial first year of operation14 — it provided an even cash flow, and in most cases allowed them to make some capital investments to establish the business.15

Participants found the facilitators, with their small business background, to be useful advisors, but their role was not developed to the extent intended. There were three different facilitators over the life of the program, which affected the continuity and momentum of building this new role. In the absence of a defined process for facilitation, each brought his or her own personal approach to the job, which was not necessarily consistent with the vision of the pilot. For example, a structured procedure for monitoring and follow-up with individual participants was set up by the first facilitator but was not continued in the same way by his replacement.

One facilitator covered the whole province and this meant that individual contact was not frequent, and in-person visits were limited. In the key informant interviews, the email connection provided through the program was cited as an essential tool for carrying out this support role. The support provided to help the participants network with each other appeared to be effective — these included the email link, regular teleconferences with guest speakers, and two workshops.

The mentor program was not developed as intended in the pilot design, apparently a result of turnover in the facilitator position. This would have linked participants with business people in their area. As a result, the facilitator provided what mentoring was done and he was spread too thinly to do this effectively.

The assessment process provided by the P.J. Gardiner Institute was a reasonably priced service that provided some good feedback and guidance to applicants. Some administrators thought that more definitive assessments would have been more helpful to them in making funding decisions. Other key informants felt there was never a shared understanding of the expectations of this screening process.

Overall, the linkages between the three phases of the program — pre-assessment by the P.J. Gardiner Institute, program administration in HRE, and facilitation by the College of the North Atlantic — did not appear to be as fully developed as they should have been to provide a continuum of support to participants intended in the pilot design. The different locations of the centrally delivered phases meant communications among administrators was not as efficient as it could have been. Also, the respective roles and role performance expectations were not fully clarified.

4.2.2 Program Success and Cost-Effectiveness

To what extent has GESEP succeeded in removing barriers to employment and training?

Graduate Employment

1. GESEP participants had shorter periods of unemployment after graduation than the comparison group and also experienced less unemployment in the year after graduation than non-participants.

Twenty-seven percent of GESEP participants surveyed were unemployed for some period in the 12 months prior to the program — five months was the median period. This compares with 62 percent of the comparison group being unemployed at some point in the first 12 months after graduation.16 Seven months was the median period of unemployment for the comparison group.

The program was intended to help graduates avoid long periods of unemployment and the scarring effect of such unemployment on their long-term employability. The above comparison seems to indicate that program participants found employment more quickly after graduation. However, the numbers also reflect those who were already employed at the start of the program (either fully or under-employed), so one cannot attribute this difference in unemployment periods to the program.

2. The subsidy removes some risk for employers in hiring new graduates and provides funds to offset their investment in training and developing graduates.

Fifty-four percent of employers surveyed said they would not have hired anyone to do the GESEP job without the subsidy. Nineteen percent would have hired someone else to do the job without the subsidy and most indicated that they would have hired someone with more experience. Only 12 percent of employers indicated that they would have hired the same person without the subsidy.17

More than 90 percent of employers said they provided their graduate with on-the-job training, and approximately one-half provided other types of training. Almost half of these employers indicated that they did not know the value of the training that they provided. The rest ranged the value of training from no direct cost to $30,000,18 with the median amount being $3,000.

These findings are consistent with the information gathered in the employer and participant focus groups on the value of the subsidy in offsetting the cost of additional staff with limited experience, and the training investment made by employers.

3. More participants are working in career-related employment than the comparison group.

Seventy-one percent of participants surveyed are currently working in their field: 44 percent with the GESEP employer and 27 percent with another employer. Thirty-nine percent of the comparison group are working in their field.

4. The majority of participants thought that the work experience would help them in finding other related work. However, for participants who did not have a positive experience in the program, found that the experience had not helped them make the transition to work.

Over 80 percent of participants interviewed indicated that the GESEP work experience would help in a future job search. Responses were similar for those working and not working now.

Focus group participants had two perspectives. The majority of this group of nine was no longer with their GESEP employer, and several are still unemployed. Those whose placement did not work out felt the program alone was not enough to overcome the employment challenges faced by graduates in the Newfoundland and Labrador labour market. Others shared the positive views of the majority of those surveyed.

There was a noticeable overall difference in the opinions of graduates in this focus group compared to those held during the formative evaluation study on both the quality of the work placements and the outcomes of the program.19 At the time of the formative study, most participants were optimistic that they would complete the placement and would be retained by the GESEP employer. This recent focus group discussion reflects more fully the outcomes of the program.

5. Support generally considered needed by SARs in finding and retaining work was not provided in the program. However, SARs who participated fared well.

Fewer SARs participated in GE than planned. Nonetheless, those SARs who completed their placements have been more successful than the GESEP group as a whole in most program outcomes (see finding 4 on page 27).

Key informants thought that the program design and implementation was weak in facilitating the participation of SARs. Staff resources to counsel and market SARs, clarity of roles and commitment and accountability for ongoing supports were all areas that could have been strengthened. The program is now administered by HRE, which has merged employment and social services programs. This department offers the potential for significant improvement in program impacts for SARs. This has not happened yet, mainly because the department is still in transition and program redesign efforts are still underway.20

Self-Employment

6. The SE component subsidy has been effective in assisting new business start-ups.21

To what extent has the project assisted participants to achieve economic self-sufficiency?

  • What activities/interventions were most effective? For what type of participants? For completers? For non-completers?
  • Did graduates successfully establish small businesses or get long-term jobs related to their studies?
  • For what reasons are some participants unemployed and on income support after the project?
  • Did the project motivate participants to go on to further training or education?
TABLE 2
Current Situation (March 1998) of Graduate Employment Participants and Comparison Group
  Participants (survey only) Participants (all information sources) Comparison group
Working for GESEP employer 47% 44% N/A
Working for another employer in a career-related job 24 27 39%
Working for another employer in a non-career-related job 8 7 29
Working for another employer — type of work unknown 0 5 0
Self-employed or in process of starting business 1 0 3
Looking for work 9 7 24
In university/college/training program 7 6 4
At home not looking for work 3 2 1
Waiting to go to school/to be called back to work 1 1 0
Left province — do not know if working 0 1 0
Total 100% 100% 100%
N 262 372 78

Graduate Employment

1. In terms of current employment status, program participants are doing well in the labour market, and have fared better than the comparison group. More are working and moreover, in an occupation related to their studies. The majority are also earning more than they did during the placement. However, the difference in earnings could not be attributed to program participation through the analysis carried out for this study.

Highlights

  • Seventy-one percent of participants are now working in a job related to their studies, compared to 39 percent of the comparison group;
  • Participants aged 30 or older are more likely to be currently looking for work than those in their 20s;
  • All participants are equally likely to be working in their area of study, regardless of the type of institution they attended. Graduates from private colleges are the most likely to be looking for work;
  • Graduates in rural areas are slightly more likely to be working for their GESEP employer. They are also more likely to be looking for work. Geographic location is not related to the likelihood that participants are working in a job related to their field of study;
  • Male participants and university graduates are more likely to be currently in school.

Seventy-five percent of graduates still with their GE employer are earning more than they did during the placement, and 90 percent who are with other employers are earning more than their GESEP salary. However, these findings must be tempered by the results of the econometric analysis on program impacts. While the participant group has performed better than the comparison group on all measures of economic outcome (total income, earnings, period working and use of income support), none of these outcomes could be attributed to program participation (see finding 1 on page 34).

Econometric analysis was also carried out on the impact of the characteristics of graduates and their work on observed outcomes. Findings from this analysis are as follows:

  • Type of post-secondary education: GESEP was open to all graduates of post-secondary programs, from nine-month college certificate programs, two- to three-year college diploma programs, through to four-year or longer university degrees. The type of program was a significant factor only in explaining the proportion of time spent on EI following participation. Graduates of university and college certificate programs were both less likely to have spent post-program time on EI than the diploma program graduates. University graduates had higher earnings (by about $6,000) compared with other graduates.
  • Field of study: Field of study has a large effect on average earnings. In particular, graduates who study applied engineering were likely to earn about $6,750 more annually than people in other fields of study. Graduates in trades also showed high post-program incomes; they earned about $5,200 more.
  • Employment characteristics: In general, the characteristics of the work had no bearing on success. Graduates who reported that the placement or longest job they held since graduation provided skills that were useful for their future career were likely to earn more (about $600) than people who didn’t, but this effect is significant only at the 10 percent level.22 When we looked at success among the participant group alone compared to employer characteristics, the only important characteristic was that people who were laid off by the employer due to shortage of work, worked less in the post-program period, which is not a surprising finding.

2. The earlier GE participants are just as likely to be working in their field as those who participated more recently.

TABLE 3
Current Status (March 1998) of GE Participants by Completion Year, survey data only
  1995 1996 1997 Total
Working for GESEP employer 35% 41% 57% 47%
Working for another employer in a career-related job  39  27  15  24
Working for another employer in a non-career-related job 9 9 7 8
Self-employed or in process of starting business 0 1 1 1
Looking for work 9 9 8 9
In university/college/training program 4 7 8 7
At home not looking for work 2 4 3 3
Waiting to go to school/to be called back to work 2 1 1 1
Total 100% 100% 100% 100%
N (54) (99) (108) (261)

Seventy-four percent of those who finished in 1995 are currently working in a career-related job (either with the GESEP employer or elsewhere), compared to 68 percent of those who finished in 1996 and 72 percent of those who finished in 1997.

As expected, those who finished in 1997 are the most likely to be currently working for their GESEP employer. While one would expect more attrition among earlier program participants, those who finished in 1995 are almost as likely to be currently working for their GESEP employer as those who finished in 1996.

3. More participants who completed their placement are still working in a career-related job compared with those who terminated early. Overall, however, approximately equal proportions of both groups are working at this point. There are noticeable variations based on the motivating reasons for early termination. In particular, it is evident that a larger number of voluntary early completers, went on to career-related work. This group was likely in less need of the program.

  • Seventy-one percent of participants completed their placement;
  • Seventy-six percent of completers are in career-related work, compared to 55 percent of those whose placement terminated before the 12-month period was over;
  • Eighty-one percent of completers are working now compared with 79 percent of those who did not finish their placement;
  • Thirty-three percent of those who finished early because the business faced financial difficulties or work shortages are currently working in career-related employment, compared to 42 percent of those who had problems with the placement, and 90 percent of those who left on their own. This latter group would appear to be more self-sufficient and not as likely in need of the program as others, which relates back to the finding on the targeting of the program.
TABLE 4
Current Status (March 1998) By Whether or Not GE Participants Left Placements Early
  Finished Placement Placement Finished Early  Total
Career-related work 76% 55% 71%
Working for another employer in a non-career-related job 4 22 8
Self-employed or in process of starting business 1 2 1
Looking for work 10 6 9
In university/college/training program 6 9 7
At home not looking for work 2 6 3
Waiting to go to school/to be called back to work 1 0 1
Total 100% 100% 100%
N (197) (65) (262)

4. The program had positive results for social assistance recipients who completed their placements. While they are more likely to use EI following the placement, they continue to find periods of work.

TABLE 5
Current Status (March 1998) of SAR Participants in GE
 
  Frequency Percent1
Working for GESEP employer 12 60%
Working for another employer in a career-related job 3 15
Working for another employer in a non-career-related job 1 5
Self-employed or in process of starting business 1 5
Looking for work 1 5
In university/college/training program 1 5
Waiting to go to school/to be called back to work 1 5
Total 20 100%
N   (20)
1 Note that percentages are provided here only to allow for a comparison with all GE participants. Percentages must be interpreted with caution given the small number on which they are based.
  • Sixty percent of SARs surveyed are still working for their GESEP employer, compared to 47 percent for the total GE group. Another 15 percent are working elsewhere in employment related to their studies and 5 percent are working in other unrelated employment. Five percent have gone back to school.
  • Current income levels of SARs surveyed are not that different from GESEP participants as a whole. For 1997 the median is $2,200 lower, however if only those who completed the program are compared it is just $1,500 lower.
  • The majority of SAR participants who terminated their placement early reverted to receiving social assistance. The reasons for early termination are consistent with those for the GE participants as a whole.
  • Of those who completed their placement, 58 percent received EI at some point after the placement, compared to 37 percent of all participants. The majority of these SARs have had other work since GESEP.
  • The econometric analysis shows that program participation is a significant factor in reducing reliance on social assistance (by about $5,600) for those graduates who had received social assistance before GESEP.

5. Participants who were in placements that were closely related to their studies are doing no differently now than those who indicated that the placement was less related to their studies.

In general, the career-relatedness of the placement had no bearing on success. This is consistent with the literature on work experience for youth: having a well-structured work experience with sustained contact with adults is important to program success.23

This finding should be considered in light of the fact that there was a generally positive rating of the work experience, and the rather subjective nature of the question. However, it is important since the necessity for career-related work experience for future labour market success is one of the key assumptions of the program design.

6. Fewer GE participants have returned to school than the comparison group but their reasons for returning appear more focused.

Thirty percent of all GE participants have gone back to school either full-time or part-time at some point since they finished GESEP, the majority in studies related to their previous education and in order to advance in their chosen field. Fifty percent of the comparison group have returned, although they are more likely to indicate that they returned to school simply because they could not find a job. The difference in numbers is in part due to the fact that more participants are working than non-participants. Highlights of the characteristics of those who returned to studies include:

  • Eighty percent of participants who returned have pursued more training related to the program they took before GESEP. One half said they did so to advance in their chosen field, and another 32 percent did so to improve their chances of getting the type of job they want;
  • Comparison group members were more likely to go back to school to improve job chances (60 percent) or because they could not find work (22 percent);
  • Twenty five percent of participants who are still working for their GESEP employer went back to school at some point compared with 32 percent of others;
  • Those in their 20s are more likely to have gone back to school;
  • University graduates are more likely to have gone back to school. College business graduates are the least likely to have gone back to school.

The focus group results support what was learned through the survey. Most focus group participants had returned to school either full-time or part-time, and the placement had influenced this decision. Most recognized that further training was needed in order to advance in their field. Many of those who have not returned to school want to but lack the financial ability to do so.

The program was intended to help with both the school to work transition and decisions on further education, in recognition of the fact that work and learning are increasingly integrated. The program has made a contribution towards helping with these transitions by informing education choices, providing the opportunity to work and learn at the same time, and by providing incomes to finance further education.

7. The outcomes for graduates placed in sectors identified in the Province’s Strategic Economic Plan are similar to those in other sectors, except that their current incomes are marginally higher.

Forty-seven percent of the GE placements were in sectors identified in the Strategic Economic Plan.24 Graduates in these placements are equally likely to be employed now, and to be working for their GESEP employer. Their current incomes are marginally higher — a median difference of $2,000.

8. The program has generally funded new positions and given graduates an edge over experienced workers. The majority of employers interviewed said the GESEP job was a new position that would not have been filled without the subsidy. Few employers would have hired the graduate without the subsidy. The majority of those who would have hired someone else would have looked for someone with more experience.

Seventy-eight percent of employers surveyed indicated that the graduate was hired to fill a newly created position. Based on the employer survey, we estimate that 30 percent of the placements were incremental jobs; that is, a new position that was created for the GESEP placement and it is currently still being filled either by the GESEP participant or a replacement.25 Thirty percent of employers where the GESEP participant left have hired a replacement and only 3 percent received a government subsidy for the replacement. Most of these were cases where the graduate left voluntarily.

The program has resulted in some graduates being chosen over other experienced workers for existing vacancies. Twelve percent of GESEP placements were existing positions. In most cases, the employers surveyed said they would have hired someone with more experience without the subsidy. In essence, this type of displacement is acceptable and justified given the intent of the program to assist graduates to find related experience. There was no indication that existing workers were displaced by GESEP participants.

There is evidence of only a small amount of dead-weight loss in the program, that is, placements where a subsidy was accepted for a worker who the employer would have hired anyway. As reported earlier, only 12 percent indicated that they would have hired the same graduate without the subsidy.

The displacement and dead-weight loss impacts are common concerns with wage subsidy programs. GESEP appears to have done better than other programs in this regard. Evaluations often show that the combined displacement and dead-weight loss can run as high as two-thirds or more of the total increase in hiring. The higher the rates, the less the program is targeted .26

9. About 30 percent of GE participants surveyed said they would have left the province if they had not received a job through GESEP. Five of the 13 SE participants surveyed who are still in business said they would have left the province if they had not received funding from GESEP.

This is consistent with the trend in post-secondary graduates leaving the province, and an indication the program is meeting its objective of providing local opportunities for graduates who would prefer to stay in the province.

10. Participants who previously received EI are less likely to have received EI since participation. SARs are more likely to have received EI benefits than other non-SAR participants following the program.

  • Fifty eight percent of all GESEP participants received UI benefits at some point between 1993 and the start of their GESEP job. In the 12 months prior to GESEP participation, 42 percent received UI benefits;27
  • Thirty six percent of all GESEP participants have received EI benefits since they completed the program, which is comparable to the extent that comparison group members have used EI since their longest job following graduation;
  • University graduates are 14 percent less likely than college graduates to have received UI benefits prior to participating in the program. They are also 13 percent less likely to have received EI benefits since completing the program;
  • Fifty three percent of those who received EI in the 12 months since completing the program also received UI benefits in the 12 months before participating;
  • Those who received UI in the 12 months before beginning GESEP are slightly more likely to be currently working for their GESEP employer, however are less likely to be working for another employer in a career-related job;
  • Of those SARs who completed the program, 58 percent received EI at some point since the program began, compared to 37 percent of all participants.

Overall, the results indicate that the program is not creating a dependency on EI. While SARs are using EI more, the employment impacts of the program have at the same time been relatively positive for this group, as they have found periods of work since the placement.

Self-Employment

11. Of those SE participants surveyed or whose current status was known by program administrators, 54 percent are still operating their business. This is consistent with the national survival rate for businesses within the first year or so of start up.

TABLE 6
Current Situation (March 1998) of SE Participants Surveyed
 
  Frequency
Running business full-time 8
Running business but also working 1
Running business seasonally or mainly working but running business on the side 4
Working in area of study 4
Working in area not related to studies 1
Looking for work 2
In university/college/training program 1
Total 21

Because of the low response rate to the survey, we used data from the survey completed by the provincial government in December 1997 and information from program administrators to determine the status of businesses for another 18 participants. Of these, 8 are running a business (6 full time and 2 part-time) and 10 are not. In total, we determined that at least 21 out of 41 participants (54 percent) are still operating their business. Statistics on business survival rates are not systematically collected, but agencies providing services to new entrepreneurs advise it is commonly understood that 50 percent of new small businesses established in Canada are still operating after their first year.

12. It is not possible to be definitive about the characteristics of successful SE participants, given the small numbers and their diversity.

The following are some highlights of characteristics of those still operating their business:

  • Three of the 10 social assistance recipients are still operating their businesses;
  • Successful business operators are slightly older than the group in total;
  • A slightly higher proportion of male participants are still in business compared to female participants;
  • Of the six participants who had received UI in the past, only one is still in business;
  • Participants who are currently running their own businesses are more likely to either own their own home or live with their parents, whereas those no longer running their own business are more likely to be renting.

13. Businesses established are small and created few additional jobs. Businesses that have been closed tended to be in product/service areas where competitors were already operating.

Of the 8 participants interviewed who are still in business, almost all are sole proprietorships, and only 2 of them have employees. Several are assisted by family and friends. Given that these businesses have only been in operation a short time, the potential for them to grow must be kept in mind.

A wide variety of businesses were funded, ranging from internet/web site services, to craft production, running self-improvement seminars, fitness consulting, photo refinishing, and helping adopted children find their birth parents. As broad a mix of businesses are still operating as those that are not. The one common characteristic appears to be that where businesses are not operating, a direct competitor already existed for the product or service. An exception is crafts producers, who for the most part are still in operation. Firms providing computer services are also doing well.

14. The SE subsidy was a contributing factor in the decision to set up and see a business through the start up period.

Only 25 percent (5) of those surveyed who are currently in business thought that they would have started their business without the subsidy. Former facilitators observed that the subsidy provided a steady cash flow in the crucial first year of operation, and the funds were often used for capital investments that helped build the capacity to provide service and products.

The experience of those not funded is also an indicator of the program impact. Only 6 of the 23 applicants we interviewed who had not been funded by SE28 had gone on to set up a business without a subsidy from other sources.29 They have been less successful than the SE group — 4 of the 21 surveyed who did not receive financial assistance are now in business. The incomes of those who did go into business were substantially lower in 1997 than for SE participants still operating their business.

Almost all of those in the non-participant group who did not start a business gave lack of funding as the reason. In the interviews many indicated that they have been having difficulty finding work. As a group they were noticeably, and naturally, critical of the fact they had not received funding from GESEP.

15. Participants who were given conditional approvals by the P.J. Gardiner Institute have been somewhat less successful in establishing and maintaining their businesses, but a significant number are still in business.

Eleven of the 58 participants approved were assessed by the Institute as “conditional” in that they needed more preparation or assistance in certain areas in order to be viable. These were the most at risk participants who could potentially benefit the most from the assistance of the facilitator. While they are less successful in actually opening and maintaining their businesses, 36 percent are still operating (compared to the overall 54 percent success rate), an indication that the supports provided in the program were useful for that group. This also indicates that the assessments of the Institute were effective in identifying those who needed more assistance in getting established.

To what extent has GESEP prepared participants for economic self-sufficiency?

  1. increased motivation and self-esteem?
  2. assisted in development of business plan?
  3. provided relevant work experience?
  4. provided self-employment/business skills?
  5. facilitated access to training and business support services?
  6. provided mentoring/role models?

1. Both components contributed to preparing graduates for economic self-sufficiency in a variety of ways. However, graduates who did not participate were only slightly less positive about the contribution of their employment to their self-sufficiency.

The majority of GE participants thought the work experience would be useful in future career decision-making and job search. In the employer and participant focus groups, it was stated that most employers played the role of mentor to the graduates, which contributed to the graduates’ perceptions of the value of the experience. Another benefit was the network of contacts developed by graduates through their work. Participants in the focus group spoke of developing work place skills beyond their specific job through special assignments, and developing useful contacts for future job search.

In assessing this outcome, one also has to consider that the comparison group was almost as positive as participants about the value of their work to their future career plans and capacity to find work.

The SE participants learned about entrepreneurship through doing, yet in a supportive environment. One participant observed that the skills he developed in business planning are transferable to other settings. The range of support and the peer network of participants created through the program were considered useful in seeing the businesses through the initial stages.

Key informants emphasized the need for participants to move beyond planning to the operational stage in order to learn about entrepreneurship. They expressed some doubts about the effectiveness of the program for those who were funded while still developing their business plan, as this appeared to reduce the urgency of getting on with the business.

The program was administered in a flexible, client-centred approach. One example is that participants were allowed to use their training allowance to purchase computers. One support that was not developed was the network of business mentors. As a result the facilitator had to take on this role, which was not as effective as the original intention in the program design.

What are the benefits to society, participants and the government as a result of GESEP? What effect did the program have on income support payments and personal finance?

Graduate Employment

1. The participant group performed slightly better than the comparison group on all of the success indicators. However, program participation is a statistically insignificant factor30 in explaining the higher average success of program participants.

Econometric analysis was undertaken to measure the impact of the program based on comparing the performance of the GE participants in the post-program period with a comparison group. Details on the approach and results are included in the technical annex to this report and summarized below.

TABLE 7
Means of Post-Program Success Indicators for Participants and Comparison Group
Success measure Participants Comparison Group Program Impact t Value(n)
Annual post-program income (including social assistance and EI) $18,214 $17,186 -$1,294 -0.677 (237)
Annual post-program earned income (net of social assistance and EI) $17,330 $15,754 -$1,243 -0.634 (235)
Social Assistance use in 1996/1997 $222 $1,002 -$250 -0.931 (326)
Percentage of post-program period working 70 58 +6.7% 0.864 (326)
Percentage of post-program period spent on EI 16 21 +3.1% 0.573 (326)

The indicators chosen to measure the effectiveness of the program were:

  • the income earned in 1996/1997 excluding the period when participants were still working in GESEP-funded jobs;
  • the amount of time working or receiving Employment Insurance payments in this period;
  • and the use of social assistance in the same period.

Table 7 shows that the participant group performed slightly better than the comparison group on all success indicators. However, the only two of these measures where there is a statistically significant difference in the means of the two groups is in the use of social assistance and the proportion of the time spent working. The econometric analysis was carried out to determine if the differences observed above were in fact due to program participation, or could better be attributed to personal characteristics of the people in the participant and comparison groups. The results show that program participation is a statistically insignificant factor in explaining the higher average success displayed by the program participants.

Self-Employment

2. SE participants still in business have more variable incomes than those no longer in business, and overall their incomes are lower.

Econometric analysis of impacts of the Self-Employment component was not carried out, for reasons explained in the methodology report and technical annex to this report. Essentially the number of participants was too small to be able to attribute any observed differences in income to the program. The post-program period is also too short to measure long-term impacts from self-employment, given the low incomes of owners during the initial business-growing period.

TABLE 8
Incomes of SE Participants By Whether or Not They are
Currently Running Their Businesses
1997 Income Currently Running Business Not Running Business
Under $5,000 1 1
$5,000 to $9,999 1 -
$10,000 to $14,999 1 1
$15,000 to $19,999 1 1
$20,000 to $29,999 2 -
$30,000 to $39,999 2 2
$40,000 or more 0 1
Median Income $18,000 $24,500
Total 8 6

The variability of incomes is evident from the survey results. The income of those currently operating a business is more variable than for those who are not now operating a business. Their average income (both mean and median) is lower than for those not currently running a business.31 The table below compares income for the two groups. Frequencies are reported rather than percentages because the numbers are so small.

SE is a more expensive program than GE ($22,300 per participant, including administration and income support, compared to $10,000 for GE) but is comparable to the cost of other entrepreneur support programs in the province. This level of investment highlights the need for an effective selection process and continued monitoring based on performance standards to ensure commitment of participants.

Participants in SE are less likely to receive EI following the program, as one would expect since the program subsidy is not EI eligible. Five percent of SE participants received EI benefits since their subsidy ran out, compared to 36 percent of GE participants.

Has the Self-Employment component encouraged the establishment of small businesses (and subsequent creation of jobs) in growth sectors and remote regions? How many have succeeded/failed and for what reasons? Are potential employers in growth sectors able to find appropriately skilled employees?

1. The program has assisted graduates who might not have been eligible for other funding to establish a wide range of businesses.

Twenty-eight percent of businesses funded were in rural areas and 72 percent were in urban areas. Urban participants are more likely to be currently running their business full-time, however more rural participants are both working and running businesses or running businesses seasonally. In total there is not much difference between the proportions of rural and urban businesses still operating. Of the SE participants who were interviewed, all of those who are working in jobs that are not related to their studies or who are unemployed are in rural areas.

Fifty-four percent of SE participants are still operating their business. While the numbers involved are small, the companies in the areas of computer-related services, professional/personal services and crafts have a good success rate. Most of those who closed their business did so because they had difficulties with finances, the business was not profitable, or markets were limited.

Did the SE program help the current situation of participants? Are they worse off than previously?

1. It is difficult to make a judgement on this question, given the many variables involved when considering the motivation and expectations of entrepreneurs.

While participants still in business are earning less than those who are not running a business, and are earning less than GE participants, the majority now in business expect to be operating this time next year. New businesses generally make little profit in the first few years and entrepreneurs view these early years as an investment in the future.

In the long term, has GESEP contributed to the EI/make work cycle? Were any controls established to prevent the misuse of the wage subsidies to qualify for EI benefits?

1.The program has not created any long-term dependence on income support. GESEP participants are no more likely to access EI than the comparison group.

See discussion of finding 10 on page 30.

2. Improved monitoring could have reduced the proportion of SARs who left early. Most of these went back on social assistance.

See discussion of finding 4 on page 39.

4.2.3 Project Design and Delivery

Were significant changes made to the operation, delivery, and/or implementation of the project as a result of the formative evaluation?

1. No changes were made to program design as a result of the formative evaluation. Key informants have different views on why this was the case.

The evaluation process was designed to provide an early reading of the program design and implementation to inform the fine-tuning of the pilot. The formative report was completed in January 1996, mid-way through the initial three-year agreement. Recommendations were made to the management committee based on this report. A management response was prepared in late 1997. None of the recommendations for changes were implemented. There were differing views among key informants on why no actions were taken. These include:

  • GESEP was one of three components of the Strategic Initiative Program. The other two components took on a higher profile with program managers — one being a more innovative and controversial approach which had gained public attention, the other was not meeting success in achieving its goals. The management committee spent more time on these other components. GESEP, since it was running well, “came up in the middle”. The management response reflected this view that the changes recommended were not needed to fix a program that did not need fixing. Also, some considered timing to be an issue. The program was initially due to finish in March 1997 (meaning the final intakes would be in March 1996). This would leave limited opportunity for design changes after the formative report was completed in January 1996. As it turned out, the program continued with placements starting as late as November 1996 and with the initial funding being doubled.
  • The provincial government went through downsizing and two reorganizations over the period of Strategic Initiatives. GESEP, along with other employment programs, went through assignment to two different departments, and was partially decentralized to new staff with no background in the program. Program administrators were focused on coping with change, not on program improvements.
  • There did not appear to be significant momentum for innovation. The Graduate Employment component was essentially unchanged from the previous Provincial program and the Self-Employment component was not totally embraced. Since GESEP ended, the Province has continued the GE component, but not SE.

Essentially, the pilot was run as a program, during a period of much distraction among senior managers and program staff on other issues and pressures. All these factors contributed to a situation where the formative evaluation process, a key aspect of the Strategic Initiatives Program, was not successful in fine-tuning this initiative.

Key informants and focus group participants were asked for their views on the recommendations for changes made in the formative report. Both graduates and employers felt many of the recommendations for fine-tuning GESEP were appropriate and should be considered for future programs, as did some key informants.

Have satisfaction ratings changed appreciably from the time of the formative evaluation? To what extent did participants discontinue before their anticipated completion dates? What were the main reasons?

Graduate Employment

1. Satisfaction with the work experience aspect of the program has remained high for the majority of participants. Participants are less satisfied with wages paid by GESEP employers and the follow up by program administrators than they were at the time of the formative study.

See discussion of findings 1 and 2 on page 17.

2. Participants hired by employers who had repeat GESEP contracts are less satisfied than other participants. However, there is not much difference in employment outcomes.

Nineteen of the participants surveyed had been placed with employers who had repeat GESEP contracts. They are slightly more likely to be currently working than other participants. However, they are much less likely to be working for their GESEP employer and less likely to be working in a career-related area. They were also less satisfied with the value of the placement to their career plans. On all satisfaction questions rated on a 0 to 10 scale, their median rating was at least one point lower than that of other participants.

3. Employer satisfaction with the program remains high.

Employers surveyed were pleased with the fit between their needs and the graduates’ career interests (median score of 8 on a 0–10 satisfaction scale). Employers in the focus group appeared to be a committed group who saw the value of the graduates to their businesses, and who took pride in their role in developing the graduate. They saw the program as a win-win proposition. Even in the one case where the participant was not well matched to the firm, the experience contributed to the company in that they adjusted their hiring practices.

4. Thirty-two percent of all GE placements were discontinued before the end of the subsidy. Reasons were equally split between the participant choosing to leave and the financial situation of the business. Poor match was not a common reason.

Forty-six GE placements terminated early. The duration of early terminations was evenly distributed over the 52-week period of the program. As Table 9 shows, 51 percent of early terminations were initiated by the participant, the primary reason being to accept other work or leave the province. Employers terminated the placement in 38 percent of the cases because of the financial situation of the business. In these instances, more follow-up and support from the program might have helped graduates to find other placements or perhaps maintain the placements. This point was raised in the focus group. Almost all other participants who are not currently with their GESEP employer finished employment as soon as the subsidy ended.

TABLE 9
Reasons for Placement Being Terminated
Employer financial reasons/shortage of work 38%
Employee left to take another job 23
Employee left to move out of province 12
Employee left — personal reasons/no reason given 10
Employee not suited to job 9
Employee left to go back to school 6
Employee left — problems with employer 3
  100%
  146

5. Fewer SARs terminated their placement early in comparison with the GE group as a whole, an indication that the opportunity for work experience was particularly useful for these participants.

TABLE 10
Reasons for Placement Being Terminated, SAR Participants Only
  Frequency
Employer financial reasons/shortage of work 4
Employee left to take another job 2
Employee left to move out of province 2
Employee left — personal reasons/no reason given 1
Employee not suited to job 1
Total 10

Ten of 43 SARS (23 percent) terminated their placement early, which was lower than the 32 percent overall termination rate. SARs were less likely to finish early because they found another job, and early completers tended to end up back on social assistance. SARs were no more likely to have their placements end because the employer did not find them suitable. In most cases the placement finished early because of work shortages or the financial situation of the business.

Self-Employment

6. Nineteen percent (11) of SE participants terminated the program before the end of the subsidy.32

Some key informants thought that the program continued to support some participants who were not making an effort to get their business up and running. A number were given funding for a 10-week period to complete their business plan, but in most instances this period was extended — in a couple of cases through to the end of the program. There appeared to be a need for more rigorous performance standards against which to monitor progress and commitment, and to take action in cases of non-performance.

To what extent did GESEP participants also participate in SEOP and/or SWASP? To what extent did GESEP participants also receive funding from other related federal and provincial programs?

1. Controls were in place to prevent participation by the GESEP funded graduates in other Strategic Initiative Programs and federal programs.

The evaluation team checked National Employment Services System (NESS) and other sources and found no GESEP participants who had participated in other wage subsidy programs.

What monitoring mechanisms were put in place to collect information on participants and interventions? Was sufficient baseline information collected to support the evaluation strategy that was developed for the project?

1. Monitoring of GE participants was minimal, due to the centralized delivery structure and the limited resources devoted to program administration.

A final report was completed by the participant and the employer, but this was not used to any extent in following up on issues raised. Key informants thought that the decentralization of the new provincial GE program along with other employment programs would have resulted in increased monitoring. This is not yet the case because of the limited resources in the HRE regions devoted to the employment programs.

2. The SE component included more frequent contact with participants than that carried out in the GE component, and also facilitated networking among participants.

The facilitator’s role was useful in tracking participants’ progress. The various networking and support services provided through the facilitator were considered by key informants and participants interviewed as being useful.

3. The Strategic Initiatives Program resulted in improvements in the data collected on participants to facilitate both delivery and evaluation. With some fine-tuning, the database could serve as the basis of a useful case-management system for Provincial employment programs.

Efforts were made at the outset to collect information on participants and placements to meet both administration and evaluation needs. This resulted in improved application forms and assessment documentation. The database could have been improved to capture more of the information in these paper records. This would have helped with ongoing assessment of progress made in achieving the objectives of the pilot as well as the program evaluation. For example, a rating grid was used to assess each GE application against key criteria. If the grid had been entered in the database, this would have provided ongoing information to enable administrators to monitor placement activity compared to program objectives. The level of effort required for internal monitoring and evaluations would have been reduced, as the database would have provided easier access to information.

The Strategic Economic Plan sectors were a key innovation in the design of both components, but employers were not coded in this way in the database.33 This necessitated re-coding for evaluation purposes.

For a number of key variables needed for the evaluation (such as institution, type of graduate, and information on the area of study) information was missing in the database. This was a case where the information was not necessarily critical to program administrators.

Some significant organizational changes occurred over the life of GESEP that no doubt impacted on data integrity. These included downsizing of departments, reorganization of departments and transfer of program responsibilities to regional offices.

The improvements that were made in the information collected could form the start of a useful electronic case management system for HRE employment programs that would also meet evaluation needs.

How and to what extent has the project succeeded in developing successful partnerships among the various levels of government, regional economic partners and small enterprises? To what extent has it succeeded in promoting the joint management of similar services?

1. The Strategic Initiatives process was one of several recent steps in the development of partnership arrangements between federal and provincial governments. These are being further developed now at the regional and local levels through the Labour Market Development Agreement and programs such as Transitional Jobs Fund.

The SE component in particular provided the opportunity to experiment with new relationships and bring new partner departments to the table, as it was creating a new program. Key informants thought that this component was a learning experience in many ways — in terms of the concept of entrepreneurship and related program design, and also in terms of the partnership process.

The GE component was not new, and this both negated the need for new partnerships and stifled the opportunity to develop new approaches where alternative approaches might have helped fine-tune the existing provincial program.

Key informants observed that the Strategic Initiatives approach brought provincial departments together that would not have done so under normal operations. This collaborative approach on crosscutting education and labour market issues (instead of a focus on individual programs) is now part of the business process in government.

2. Roles and responsibilities regarding joint management needed to be better defined for more efficient use of time and more effective contribution of each of the partners.

The partnership brought new departments and agencies to the table at the initial design stage, which created a somewhat cumbersome process and the need to sort out roles. One key informant felt the Strategic Initiatives process pointed out the need for a distinction in roles and accountabilities in such partnerships — the management committee being accountable for providing overall direction, and specific lead agencies accountable for implementation. With GESEP, this distinction in roles was not as clear as needed. Another informant thought that the links between the management and working committees should be strengthened to ensure understanding of each other’s perspectives, and that more informed decisions could be made at both levels.

Links with other economic partners and businesses were not fully developed. There is potential to build on the role of the more committed employers as partners in program design and delivery (in return for the subsidy received) that was not tapped to the extent possible. No significant linkages were made with other agencies involved in self-employment support or with industry associations in promoting the program to key sectors — promotion appears to have been focused on graduates, individual employers, and colleges.

P.J. Gardiner Institute and the Eastern Community College played the role of service providers to the program. The linkages between these agencies and the partner departments described earlier might have been strengthened if they were considered as partners in a continuum of service.

Is the pilot project model the best way of achieving project objectives? Are there better alternatives of achieving the same objective? How do results compare with the results of other programs with similar objectives?

1. Both components tended to be run more as programs than pilot initiatives, but there have been some learnings on the design of pilots in general from this initiative.

The GE component was essentially an existing Provincial program expanded with the additional funds allocated through Strategic Initiatives. These additional funds created pressures to spend rather than a rigorous testing of the program design.

The SE component did have a number of innovative features that resulted in the need to bring additional expertise to the partnership in the early design stages. As the program proceeded, it appears the partners became focused on other priorities, staff turnover occurred, and the pilot became essentially another program to be administered.

There are a number of lessons learned from this pilot process for future initiatives. These include the need for:

  • appropriate levels of funding;
  • clarity of roles;
  • empowerment and independence of the working level staff in making decisions on individual approvals;
  • performance measures to track progress;
  • a mechanism to make changes in approach in a timely way;
  • appropriate delivery structure to achieve the innovations being tested;
  • continuity in staff resources throughout the pilot.

2. Evaluations of several national programs do not offer much insight into the relative impact of GESEP interventions because of the different target groups and labour markets.

The HRDC Job Opportunities Program, a wage subsidy program for UI eligible workers, was evaluated in 1995.34 The program showed very significant positive outcomes for participants compared to GESEP, but is not that useful as a comparison given the very different target group.

HRDC carried out an assessment of the Youth Internship Canada Program in 1997.35 Youth Internship Canada Program (YIC) had a similar youth target group but was not limited to post-secondary graduates. The provision of paid employment placements was similar to GESEP design. Results for YIC participants were slightly more positive in terms of the current employment status of participants. The different labour markets in which the program was implemented limits direct comparison.

The HRDC Self-Employment Assistance Program, similar to the SE component, was evaluated recently.36 Over 80 percent of participants were still operating their businesses within a year of sponsorship, significantly higher than the SE results. Again, this is for a different target group and wider range of labour markets and economic conditions.

Comparisons of results with other self-employment programs in the province are not possible. There are a number of programs sponsored by several federal and provincial agencies that have not been evaluated. Some are as intensive and costly as SE in terms of the program support and the income subsidy provided. The field of entrepreneurship support is one that is still being developed. The SE approach of providing support in addition to the subsidy was considered useful. Key informants operating similar programs also feel this is an important feature of their programs, particularly for young entrepreneurs.

Several key informants suggested job search training was a missing component of GESEP that would be useful to support graduates in generating placements. The results being achieved by the job finding club in St. John’s might be an alternative service to offer graduates applying for wage subsidies who do not need as intensive a support to make the link with employers. In the most recent one-year follow-up survey carried out by job finding club administrators37 80 percent of the post-secondary graduates who participated were working in a field related to their career interests. The cost per participant is $600.

Currently a new federal-provincial youth employment strategy is being developed by HRDC and the Province. One of the key needs identified in the consultation process for the strategy is employability skills training for students before graduation. This is felt to have better potential for long term impacts than wage subsidy programs alone.

While this GESEP evaluation did not question employers on the usefulness of this type of preparation, feedback appears to support the conclusions of the youth strategy working group. Employers in the focus group stressed that the graduate had to meet the needs of their firm before they were prepared to invest in them, and even then employers felt they made a significant investment in developing the skills and workplace competencies of the graduate. One might assume that pre-graduation orientation on employability competencies such as teamwork and communications would be a useful foundation to development in the workplace.

What lessons can be learned from this project on interventions to assist the target group? How and to what extent does it contribute to the development of a policy framework for social security reform? Does the project lead to a more efficient delivery of services? To what extent can this project be successfully expanded or replicated in other areas?

Lessons Learned

GESEP was based on a number of assumptions about the challenges facing graduates and the kinds of interventions needed to address these challenges. Each of these assumptions are examined in this report. The formative evaluation report suggested a number of ways in which GESEP could be fine-tuned to improve the likelihood of program success. These included better targeting of graduates and individual employers, supports to graduates in generating placements, a focus on the overall quality of the placement instead of on career-relatedness, and monitoring of placements. Many of the findings in this current study confirm that the formative recommendations were valid and should be considered in designing future wage subsidy and self-employment interventions.

Program Delivery

The GE component did not create any efficiencies in program delivery, as it essentially used the existing delivery structure. The SE component did include innovative approaches, but these would likely be delivered more efficiently as part of existing entrepreneur support programs and services.

Transferability

Both components of GESEP, if fine-tuned as suggested in the formative evaluation report, would be transferable to other regions where there are weak labour markets for new graduates.

Social Security Reform

GESEP does not contribute significantly to social policy reform. Similar interventions already exist, although most of the lessons learned from this process confirmed what has previously been learned about these interventions for youth.

Strategic Initiatives was intended to inform policy reform through an experimental program design and evaluation process. As discussed earlier, the GESEP pilot was not developed in this manner. From discussions with key informants, it appears that the GESEP pilot experience is not that different from Strategic Initiatives elsewhere. A number did operate as pilots and were fine-tuned based on the formative evaluations. However, the program overall did not adopt an experimental design (with the use of participant and control groups) which would have been more useful in accurately assessing the relative impacts of new approaches and thus would have better informed social policy design.

There appear to have been unresolved differences in needs to be met through Strategic Initiatives. Policy makers had strategic information needs best met through a controlled experiment, while program managers had a more immediate need for the new SI funding to serve clients facing a range of labour market problems.

 [Table of Contents] 
5. Conclusions


In this section we present some overall conclusions on the relevance and impact of Graduate Employment/Self-Employment Program (GESEP) as an intervention for post-secondary graduates.

5.1 Graduate Employment

Rationale

Wage subsidy programs do have a place in the continuum of support provided by government to ensure transition between school and work. The challenge in the Newfoundland and Labrador labour market is in making the choice between two approaches: providing a competitive edge to the broad graduate population, most of whom face challenges in a weak labour market, or providing more intensive help to graduates who need it the most.

The GESEP experience indicates that focusing with more comprehensive support on the most at risk graduates (for instance Social assistance recipient’s (SAR)s, and those without much work experience who are having difficulties in finding related work) is the more appropriate option, given the limited funding allocated when compared to the overall numbers of graduates.

Design and Delivery

Many of the recommendations made in the formative study for fine-tuning of GESEP are still valid. In particular, improvements to targeting, subsidy level, selection of employers and the continuum of program support and monitoring are features where re-design should be considered.

The learnings from GESEP could inform how Human Resources Development Canada (HRDC)’s Targeted Wage Subsidy program is used with post-secondary graduates. It could also contribute to the HRE program redesign process, in terms of integrating programs for SARs with mainstream programs and placing priority on SARs as eligible applicants as is the case with Employment Insurance (EI) clients in the case of EI funded programs.

Program Success/Cost-Effectiveness

Program participants have fared better than those who did not receive subsidies. They found work more quickly after graduation. More are currently working in career-related employment and they are earning more. However, these results could not be attributed conclusively to program participation in our analysis.

Characteristics of individuals also have a bearing on outcomes. The results do indicate that SARs made the most gains. The program appears to be cost-beneficial for those individuals without extensive work experience. More of this group stayed until the end of the placement, thus gaining the maximum benefit from the subsidy.

5.2 Self-Employment

Rationale

There is a rationale for providing income subsidies to entrepreneurs who are motivated and in the early stages of actually operating their businesses, but not those who are still in the business planning stage. Other program supports are particularly important to young entrepreneurs. These must be provided in a flexible, responsive way that links entrepreneurs with experts and other entrepreneurs to help with the practical issues they face in starting businesses.

Design and Delivery

The formative evaluation recommendations for fine-tuning income support and targeting the program to those already at the start-up phase of business were confirmed to be appropriate. If implemented, these changes would have improved on the value of the pilot and immediate outcomes.

The strengths of the design of Self-Employment (SE) are consistent with the experience with other self-employment programs. The innovative support network developed in SE could inform the approaches used by existing entrepreneur support agencies.

Program Success/Cost-Effectiveness

The results achieved are on a par with the overall business success rate across the country, and those who closed their businesses are for the most part working. Self-employment programs tend to be more expensive than other interventions, as is the case with this program. This highlights the need for performance standards and monitoring to ensure the commitment of participants. The need for a stand-alone program to achieve these objectives is not evident — the innovations in SE could likely be built into the services of existing agencies involved in entrepreneur support more cost-effectively.

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6. Annex A: GESEP Program Overview


Implementation

The implementation and delivery processes differed substantially between Graduate Employment and Self-Employment.

Graduate Employment

Graduate Employment (GE) provided a wage subsidy of 60 percent, to a maximum of $10,000, to employers who could provide graduates with one year of experience related to their field of study. GE targeted, but was not restricted to, the following sectors identified in the Province’s Strategic Economic Plan as having growth potential:

  • Manufacturing and technical industries:
    • non-resource-based manufacturing
    • innovative technologies
    • information industries
    • professional services
    • environmental industries
  • Tourism and culture industries
  • The energy sector:
    • electricity generation
    • petroleum exploration both offshore and onshore
    • energy efficiency and alternative energy industries

Employers had to state in the contract that the job was new and they were not to lay off a permanent employee in order to access the program. Employers were not permitted to cycle through a graduate each year unless the prior year’s graduate had been retained or had resigned.

The provincial Department of Employment and Labour Relations (now the Department of Human Resources and Employment) delivered the program. Matched applications, where the employer submitted a proposal for a subsidy with the graduate already identified, were encouraged in order to ensure the suitability of the placement for the needs of both parties. It was also hoped this would result in placements generated by graduates through their job search. This program feature was a change from the previous Graduate Employment Program. A registry of eligible graduates was made available to employers, but interest in this service was minimal. Employers generally preferred to identify graduates directly.

After a completed application was received, the screening and approval process had three components:

  • An Employment Services Officer reviewed submitted applications, rated them according to the criteria developed, and recommended either approval or rejection of each;
  • An Assessment Review Committee reviewed the recommendations of the Employment Services Officer and submitted recommended applications to the Management Committee;
  • The Management Committee reviewed the recommended applications.

The Employment Services Officer then communicated the decision to the individuals concerned and prepared contracts for approved applications. Contracts set out plans for follow-up by officials and final reports on the placement to be completed by the employer and the graduate.

The GE component was a continuation of an existing provincial program, which had been assessed several times since its introduction in 1989. Reviews have consistently been positive about the employment outcomes of participants. The most recent review in 1996 (of participants from 1991–94) found that 41 percent of participants were still working with their program employer. Of those who were laid off, 84 percent found new jobs directly related to their education. Participants were very satisfied with the quality of the placement.38 One feature missing from previous reviews was an assessment of the incremental impacts of the program through comparison with the experiences of a group of non-participants. This evaluation report provides that assessment.

Self-Employment

This component was intended to encourage new graduates to consider self-employment and to support those who were already in the early stages of setting up small businesses. Self-Employment (SE) provided a number of assessment, training and networking supports that differentiated the program from other self-employment measures in the province. The program included:

  • Income support of $260/week for one year ($13,520);
  • Assessment for suitability for the program by the P.J. Gardiner Institute, a division at Memorial University of Newfoundland;
  • Training needs identification;
  • Training allowances of up to $800;
  • Access to a distance education program relating to the operation of a small business;
  • Ongoing access to a facilitator through site visits, email contact and a 1-800 number;
  • Internet access;
  • Counselling in regard to successful entrepreneurship;
  • Two participant workshops.

The screening and approval process incorporated four steps:

  • An Employment Services Officer reviewed submitted applications and determined whether or not eligibility criteria had been met;
  • Applicants satisfying eligibility criteria were assessed, through personal interviews and assessment tools, by the P.J. Gardiner Institute to determine their potential for successful entrepreneurship;
  • The Assessment Review Committee reviewed the recommendations of the Employment Services Officer and the P.J. Gardiner Institute and submitted recommended applications to the Management Committee;
  • The Management Committee reviewed recommendations and made a final decision on funding.

Program Activity and Expenditures

Graduate Employment/Self-Employment Program (GESEP) was initially allocated a total of $3.5 million for both components over the three-year period of the agreement, with a target of 350 participants. Due to reallocation of funds from another Strategic Initiative component, GESEP actually contracted for over $6 million to support 535 participants. The funding profile is shown below.

Program Year Placements Funding
GE subsidies 94/95 149 $1,365,925
  95/96 160 1,465,378
  96/97 168 1,556,894
Total   47739 $4,388,197
SE subsidies 94/95 15 $214,800
  95/96 31 443,920
  96/97 12 171,840
Total   58 $830,560
Total subsidies   535 $5,218,757
Other program supports     225,076
Program administration     640,000
Total     $6,044,757

Expenditures for the two components consist of:

  • Wage subsidies to employers under GE;
  • Income support and training allowances paid to SE participants;
  • Program supports (P.J. Gardiner Institute for assessments of SE applicants and Eastern Community College for SE facilitation);
  • Salary and other administration costs.

The estimates of the costs by the above categories are reflected below.

Cost GE SE GESEP Total
Wage/income subsidies $4,388,197 $791,484 $5,179,681
Training allowances   39,076 39,076
Assessment   21,000 21,000
Facilitation   165,000 165,000
Staff and Administration 360,000 280,000 640,000
Total Cost $4,748,197 $1,296,560  $6,044,757
Number of participants 473 58 531
Cost per participant $10,040 $22,355 $11,384

Activity by Region

One objective of the program was to distribute placements equitably among rural and urban areas of the province. The following chart shows the notional funding targets set for each region and the final distribution of activity, which shows the program was mainly concentrated in the urban areas.

Graduate Employment Program

Region Notional Activity (%) Actual Activity (%)
Avalon 45 63
Eastern 10 6
Central 21 10
Western 19 18
Labrador 5 3
Total 100 100

No regional targets were set for the SE component, but the activity was similarly distributed.

Region Activity (%)
Avalon 67
Eastern 10
Central 7
Western 13
Labrador 3
Total 100
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Footnotes

1 The Strategic Economic Plan of the Government of Newfoundland and Labrador was issued in June 1992 to determine the focus and direction of the Province’s economic development activity. Among other initiatives, it identified three sectors for growth and diversification: manufacturing and technical industries, tourism and culture, and energy. [To Top]
2 In July 1996 major changes were made to the Unemployment Insurance system. As part of these changes the program was renamed Employment Insurance. Given the timing of Graduate Employment/Self-Employment Program (GESEP), both programs are relevant. In discussions about the time prior to GESEP participation we refer to Unemployment Insurance (UI) because most participants who had prior use would have used UI prior to the changes. Similarly, we refer to Employment Insurance (EI) in the post-program period as almost all of the participants finished GESEP after the changes were made. [To Top]
3 The list of 120 names was randomly sorted and calls were made until 23 applicants were interviewed. Callbacks were not necessarily made to numbers where there was no answer, a busy signal, etc. [To Top]
4 A non-randomly selected comparison group was developed at the time of the evaluation, as opposed to a randomly selected control group as part of program design, to estimate the impacts of program participation. [To Top]
5 The data was annualized because the period over which earnings were reported in the questionnaire was not standard. Some people, for example, completed their GESEP placement in 1997, and thus had less than 12 months of potential earnings between the end of the placement and the survey. For these people, the earnings they reported for, say, an eight month period, was adjusted upwards to provide expected annual earnings. We looked at the incremental impact, because we are interested in the impact of the program after accounting for all other sources of difference in individual earnings (such as field of study, age, gender, etc.). [To Top]
6 Participants who matched the eligibility criteria consistently gave their placement higher satisfaction ratings and contributed successful outcomes to their participation in the program. [To Top]
7 These percentages are based on survey findings combined with program data. [To Top]
8 Direct comparison of this as a feeder group for GESEP type programs is difficult as the education is self-reported by the applicant and could include courses under one year in length. The data does not include information on members of households receiving social assistance. [To Top]
9 Post Secondary Indicators ‘98, Department of Education [To Top]
10 In its Post Secondary Indicators ‘95 report, the Department of Education reported that the number of high school graduates enrolling directly in public colleges from 1989-90 to 1993-94 declined on average by 15.8 percent, while the number enrolling at university increased by 2 percent over that period. [To Top]
11 Evaluation of the Self-Employment Assistance Program, HRDC, undated, page 35. [To Top]
12 Characteristics and Needs of Young Entrepreneurs and Young Persons Wanting to Become Entrepreneurs in Atlantic Canada, ACOA, 1995, page 6. [To Top]
13 This survey of all those who graduated from post-secondary institutions in 1995 was carried out 16 months following graduation. [To Top]
14 Note that 3 participants were already operating their business when their GESEP funding began. [To Top]
15 In addition to the financial support, SE participants were provided with an $800 training allowance. Many used this to go towards the purchase of a computer. [To Top]
16 Most GESEP participants were active in the program within a year of graduating. [To Top]
17 The remaining employers did not know or did not answer the question. [To Top]
18 Four respondents gave the value of training to be over $10,000. [To Top]
19 The majority of those who came to the focus group have been less successful in the labour market than GE participants as a whole. A combination of the financial incentive to go and having the time to go accounts for this difference in the mix of participants. [To Top]
20 Presently, there are limited HRE staff assigned to employment programs. As a consequence there is no case management system in place and minimal monitoring of employment program placements. Some HRE regions do not place SARs in the Provincial Graduate Employment Program which followed GESEP because of the limited budget; rather they market post-secondary SAR graduates through the Support to Employment Program (STEP) program, which is exclusively for SARs. [To Top]
21 See discussion of finding 11 on page 31. [To Top]
22 A result that is significant at the 10 percent level is a result that has a 90 percent probability of being “real”, i.e. that the characteristic (in this case, reported value of the job skills) does have an impact on earnings. There is only a 10 percent chance that the result is due to random chance. Results significant at the 5 percent level are true 19 times out of 20, and at the 1 percent level are true 99 times out of 100. [To Top]
23 Lessons Learned — Effectiveness of Employment-Related Programs for Youth, HRDC, June 1997 [To Top]
24 The evaluation team categorized the placements by Special Employment Program (SEP) sectors based on administrative data. Judgement had to be used in many cases, since there is no coding system for sectors according to the SEP categories. These results should be considered with this in mind. [To Top]
25 This estimate should be treated with caution, due to the subjective nature of the questions. In order to meet the criteria here, the employer had to indicate that the job was a new position, that it otherwise would not have been created, and the position still exists and is either being held by the GESEP participant or someone else. [To Top]
26 Wage Subsidies to Encourage the Hiring of Unemployment Insurance Claimants, Heather Robertson, Global Economics, November 1994, page 6. [To Top]
27 A number of these were likely receiving UI support while in training, but this could not be identified from the administrative data. [To Top]
28 We interviewed applicants who did not receive funding because of lack of funds, fair distribution of funds, or reasons that had nothing to do with the applicant’s eligibility. [To Top]
29 Two other non-participants started businesses with financial assistance from another program. [To Top]
30 The critical values of t for this sample size are 1.96 and 1.645 at the 5 percent and 10 percent levels of significance, respectively (for a two-tailed test). None of the t values in Table 6 exceed these values. [To Top]
31 In part this may be due to respondents with low income levels not wanting to report income. [To Top]
32 Source — GESEP Administrative data [To Top]
33 The SEP identification was used in the database for another SI component. [To Top]
34 Evaluation of the Employability Improvement Program, HRDC, December 1995. [To Top]
35 An Assessment of the Youth Initiatives Program, Compas Inc., December 1997. [To Top]
36 Evaluation of the Self-Employment Assistance Program, HRDC, undated. [To Top]
37 Margaret Madden, Job Finding Club, St. John’s, NF. [To Top]
38 Summative Evaluation of Graduate Employment Program, 1991/92-1993/94, Department of Development and Rural Renewal, 1996. [To Top]
39 While 477 placements were funded, only 473 distinct graduates could be identified in the administrative data. All analysis presented in this report are based on these 473 graduates. [To Top]


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