A Year of Renewal:
Annual Report on the Government of
Canada's Advertising 2003-2004

Published by Public Works and Government Services Canada
Spring 2005

For more information, please contact (613) 943-2595
Catalogue Number: P100-2/2004E-HTML
ISBN: 0-662-68389-7

Download or print a PDF copy [744 Kb]

Table of Contents

• Message from the Minister
• Executive Summary
• Chapter 1: Background
  • Overview
  • Advertising Renewal
  • Organizational Changes within the Government of Canada
  • November 2003 Report of the Auditor General of Canada to the House of Commons
  • Commission of Inquiry into the Sponsorship Program and Advertising Activities
• Chapter 2: Key Results
  • Building Capacity
  • Procurement of Advertising Services
  • Increased Value for Money
  • Increased Transparency and Accountability
  • Measures Taken in Response to the November 2003 Report of the Auditor General of Canada to the House of Commons
• Chapter 3: Advertising Activity
  • Summary of Campaigns
  • Expenditures by Organization
  • Suppliers Used by the Government of Canada
  • Media Placement by Type
  • Media Placement by Month
  • Contracts and ADV Numbers
• Chapter 4: The Road Ahead
  • Strengthening the Management of Government of Canada Advertising
  • Implementing Advertising Renewal
• An Invitation to Readers (Feedback)
• Appendix
  • Chronology of Government of Canada Advertising Renewal
  • List of Measures Taken in Response to the November 2003 Report of the Auditor General of Canada to the House of Commons
  • Campaign Highlights and Results
    • University of Life
    • Canadian Forces Recruitment
    • Smoking Cessation 2003-2004
    • Services for Children (National Child Benefit)
  • Advertising Standing Offers and Supply Arrangements

© Her Majesty the Queen in Right of Canada, represented by the Minister of Public Works and Government Services.

This publication may be reproduced for personal or internal use only without permission, provided the source is fully acknowledged. However, multiple copy reproduction of this publication in whole or in part for purposes of resale or redistribution requires the prior written permission from the Minister of Public Works and Government Services, Ottawa, Ontario, Canada K1A 0S5 or copyright.droitdauteur@pwgsc.gc.ca.