NEW CANADIAN PERSPECTIVES

A Profile of the Providers of Training in English or French as a Second Language

Prepared by the Training and Continuing Education Section, Centre for Education Statistics, Statistics Canada, 1999

The Survey of Providers of Training in English or French as a Second or a Foreign Language and this report were prepared under contract to the Department of Canadian Heritage, Industry Canada, Language Training Canada, the Canadian Tourism Commission and the Canadian Education Centres Network

TABLE OF CONTENTS

Acknowledgements
Methodological preface
Highlights
Introduction

1: Industry Overview

• Demand for Language Training
• Mix of Services Provided in 1998
• History of English Language Training
• History of French Language Training
• Type of Schools
• Regional Distribution of ESL/FSL Providers
• Continuity of Services
• Revenues
• Enrolments
• Staff
• Trends in Industry Enrolments
• Trends in Industry Revenues
• Adjusted Aggregate Industry Data

2: Services Offered by ESL/FSL Industry and Marketing Practices

• Second Language Training is a Services Industry
• Instructional Services
• Supplemental Services
• Regional Variations in Supplemental Services
• Institutional Variations in Supplemental Services
• Accommodation Services
• Marketing Methods
• Marketing Expenditures
• Target Locations of Marketing Efforts
• Emerging Markets
• Partnerships in Marketing
• Association Memberships

3: Foreign Elements of Canadian ESL/FSL Industry

• Global Competition
• Section A: Canadian Schools Operating Abroad
• Volume of Output Outside of Canada
• Enrolments in Foreign Markets
• Staffing in Foreign Markets
• Section B: Foreign Student Enrolments in Canada
• Place of Origin of Foreign Student Enrolments
• Foreign Enrolments Profile
• Foreign Enrolments Revenues

4: Issues in Second Language Teaching

• Teaching in the Knowledge Economy
• Teaching Formats
• Teaching Methods
• Evaluation of Potential Industry Initiatives

Conclusion

Appendix A: Statistical Tables
Appendix B: Survey Methodology and Data Quality
Appendix C: Survey Questionnaire

The opinions expressed in this publication are those of the authors and do not necessarily reflect federal government policy or opinion.

Canadian Cataloguing in Publication Data

A profile of the providers of training in English and French as a second language

(New Canadian perspectives, ISSN 1203-8903)
Text in English and French on inverted pages.
Title on added t.p.: Un profil des fournisseurs de formation
en anglais ou en français langue seconde.
ISBN 0-662-64742-4
Cat. no. CH3-2/11-2000

1. Language and languages -- Study and teaching -- Canada.
2. English language -- Study and teaching as a second language -- Canada.
3. French language -- Study and teaching as a second language -- Canada.
4. Language schools -- Canada.
I. Canada. Canadian Heritage.
II. Series.

P57.C3P76 2000 407.1'0971 C00-980098-0E

© Department of Public Works and Government Services Canada, 2000