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Profile of Strategis Users
In March of 2000, we conducted an online survey of our user community in the hope of learning more about who our users are and how we can serve them better. In total, 4,089 randomly selected Strategis users completed surveys providing us with a wealth of demographic information. Here are a few highlights:
Geographic Origin:
Country:
Province:
Ontario - 50.0%
B.C. - 14.1%
Alberta - 12.2%
Québec - 9.1%
Nova Scotia - 3.5%
Manitoba - 3.3%
Saskatchewan - 2.6%
Newfoundland - 1.7%
New Brunswick - 1.6%
PEI - 0.6%
Territories - 0.5%
Position (Employment):
Employment Sector (percentage of employed respondents):
Bio-Technologies - 15.1%
Information Technologies Industries - 10.9%
Government - 8.9%
Finance and Insurance - 6.0%
Education - 5.7%
Chemicals, Plastics and Rubber - 3.4%
Transportation Industries - 2.9%
Communications and Other Utilities - 2.6%
Retail Trade - 2.4%
Research Specialist - 2.4%
Healthcare and Social Services - 2.3%
Consumer Products - 2.2%
Wholesale Trade - 2.0%
Petroleum, Oil and Gas Industries and Services - 1.7%
Environmental Industries - 1.5%
Health Industries - 1.4%
Food and Beverage Service - 1.3%
Business Service - 1.1%
Logging, Forest Industries and Building Products - 1.0%
Construction and Related Services - 0.9%
Tourism - 0.8%
Agriculture and Related Services - 0.7%
Mining, Metals and Quarrying - 0.6%
Aerospace and Defence - 0.5%
Real Estate Operator and Insurance Agent - 0.4%
Fishing and Ocean Industries - 0.3%
Acommodation - 0.2%
Other - 17.2%
Company Size (percentage of employed respondents):
Other Facts & Figures:
On average, surveyed users have visited Strategis 10 times over the last three months.
The average duration of each visit was close to 26 minutes.
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