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REPORTS > SCOPE
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REPORTS > SCOPE
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SCOPE: Science Communications and Opportunities for Public Engagement (April 2003)
SCOPE explores the challenges faced by the federal government in communicating about its S&T. It recommends foundations, guiding principles and best practices to foster excellence in federal S&T communications and recommends guidelines for science-based departments and agencies to consider in the preparation of S&T communications strategies. Traditionally, communications in government has tended to be interpreted as a uni-directional action – communicating to an audience in order to increase awareness, educate and persuade. SCOPE stresses the conception of communications to encompass the notion of communicating with citizens – engaging them in dialogue, deliberation and decision-making.
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