As the Internet continues to break down barriers among business enterprises, competition escalates compressing product development cycles. You find yourself scrambling to keep up while having to respond more and more quickly to the increasing expectations of customers. Ultimately, your business profits suffer.
Find out how Competitive Intelligence can help you compete in the e-business environment where everything — except customer demands — is shrinking! This module provides you with an "action plan" to help you become a stronger competitor in your chosen industry or market, using the power of technology.
The following sections are organized in a logical sequence of activities that comprise a Competitive Intelligence approach. We also have a printable version of all the sections. [PDF Format, 546Kb]
Competitive Intelligence: Synopsis
Short on time? This summary highlights the key concepts of competitiveness intelligence.
Overview
What is Competitive Intelligence? Find out what you need to know about your company, your industry, and your competitors. (And don't forget what your mother told you about snooping!)
Information Sources
Your guide to finding and collecting data, both online and offline, and getting help when you need it.
Analysis
Make sense of all that data. Learn how to organize, interpret, and report your information.
Competitive Strategy
It's your move! Find out how to use your insights to make decisions about your competitive strategy, or to get help when you need it. Look at case studies on how other companies used Competitive Intelligence to move ahead of the pack.
Measurement
Is it worthwhile? Assess the cost of Competitive Intelligence vs the risk of not knowing.
FAQs
Find the answers to Frequently Asked Questions about Competitive Intelligence. Includes publications and resources.
Articles and Reports
These documents can help you further investigate competitive-intelligence concepts and technologies.
Resources
Detailed sources of assistance for implementing a competitive-intelligence program are given here, referenced from each section of this site.
