Industry Canada - Industrie Canada
FrançaisContact UsHelpSearchCanada Site
HomeSitemapWhat's NewAbout UsRegistration
Strategis.gc.ca
Index:
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
right arrowBusiness Support and Financing right arrow SME Guide
Topbar
Minister's Message
Key Support and Information Service
Financing
Exporting
Small Business Tax Requirements and Services
Human Resource Issues: Self-Employment and Employer Initiatives
Management and Skills Development
Science, Technology and Innovation
Doing Business via the Information Highway
Your Business and Federal Legislation
Doing Business with the Federal Government
Other
Key Contacts
Internet Addresses
Chapter 1
Arrow
Important Notices
8th Floor, West Tower
235 Queen Street
Ottawa ON
K1A 0H6

Tel.: (613) 946-1000
Fax: (613) 946-2843
E-mail:
ctc.feedback@
businessinteractive.ca

Web site:
http://www.
canadatourism.com
Icon
Key Support and Information Services | Canada Business Service Centres | Federal Economic Development Initiative in Northern Ontario | Atlantic Canada Opportunities Agency | Canada Economic Development for Quebec Regions | Western Economic Diversification Canada | Business Development Bank of Canada | Statistics Canada | Standards Council of Canada: Your Gateway to the National Standards System | Strategis | Canadian Tourism Commission | Environment Canada | Canadian Pollution Prevention Information Clearinghouse | Canadian Business Environmental Performance Office
Key Support and Information Services
Canadian Tourism Commission
The Canadian Tourism Commission (CTC) is a private and public sector partnership dedicated to sustaining a viable and profitable tourism industry in Canada. While most of its efforts are directed to marketing Canada domestically and internationally, the CTC also conducts extensive research on the industry's performance, works to enhance the supply of Canadian tourism products and services, and provides information for decision making.

As a private sector-led organization, the CTC has a Board of Directors responsible for directing and managing strategies and programs, and individual program committees to develop programs and plans. Membership on the Board and committees comprises a diverse range of small-, medium- and large-scale businesses, all volunteering their time and efforts to ensure the partnership works effectively.

CTC programs are partnered and there are no grants, contributions or subsidies available to businesses. Instead, private sector dollars are pooled with government funds to coordinate activities and generate better returns. Well over 1000 businesses, of all types and sizes, have been involved in the CTC so far. Your organization can be as well, by participating in the annual design of CTC plans and investing in those plans. Alternatively, proposals for partnering with the CTC can be made to the chairpersons of the individual committees.

    Key Activities

    The Americas

    Within the Americas group, the CTC has marketing committees responsible for U.S. Leisure Travel, Business Travel, Latin America and Domestic Travel. Each of these industry-led committees has developed a series of targeted marketing programs.

    Asia/Pacific Marketing Program

    Within the Asia/Pacific Marketing Program, there are numerous ways that industry can participate and the buy-in levels vary widely. Some of the ways that small businesses can become involved include media and trade tours, consumer promotions, marketplace and trade shows, and advertising.

    European Marketing Program

    Within the European Marketing Program, there are numerous ways that industry can participate and the buy-in levels vary widely. Some of the ways that small businesses can become involved include media and trade tours, consumer promotions, road shows, marketplace and trade shows, direct marketing and advertising.

    Industry Competitiveness

    The Industry Competitiveness program provides timely and accurate information, products and services that will help the Canadian tourism industry, including small and medium-sized businesses, to grow, become more profitable and improve their international competitiveness. Industry Competitiveness is divided into four units that are directed by an industry-led committee: Product Development, Industry Development, Licensing and Loyalty, and Operations.

    Research Program

    In today's highly competitive tourism market, tourism businesses require timely information to make informed decisions. The Research Program measures the scope of the tourism industry and identifies emerging trends in supply and demand, providing a critical understanding of the evolution of the tourism industry and its macro-economic environment. It also tracks travel and spending patterns of tourists in Canada, which is essential to continued industry growth and competitiveness.
Top
Author: Industry Portfolio Office
Date of Publication: 2001-04-04		   Important notices and disclaimers
Privacy Statement
Canada
http://strategis.gc.ca