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ID: 9356 Added: 2002-09-09 15:47 Modified: 2005-06-17 14:33 Refreshed: 2006-01-25 05:23 |
SMOKE & MIRRORS The Canadian Tobacco War Rob Cunningham IDRC 1996 ISBN 0-88936-755-8 372 pp. Disponible en français "An outstanding achievement." — Tobacco Control: An International Journal "A must read for potential or current lobbyists against tobacco consumption in Canada and in developing countries" — Annals of the Royal College of Physicians and Surgeons of Canada Smoke & Mirrors provides an insider's view of the Canadian tobacco war, a hundred-year old conflict that began to escalate in the 1980s. Written by a prominent antismoking advocate, the book explains how Canada emerged as a global leader in the public health crusade to regulate the powerful tobacco industry. Author Rob Cunningham exposes the industry's deception and tactics; and describes in fascinating detail the bitter campaigns to maintain high tobacco taxes, ban tobacco advertising, eliminate tobacco sponsorships, require plain packaging, mandate clear health warnings, and prohibit smoking in public places and workplaces. While tobacco wars continue to rage in Canada and the industrialized North, the battleground is shifting increasingly to less developed countries and eastern Europe. For those in the front lines and other concerned readers, Smoke & Mirrors outlines how to take on the "merchants of death" — and win. THE AUTHOR A lawyer by profession, Rob Cunningham holds degrees in political science, law and business. Cunningham first became active in tobacco issues in 1988 and has since become a recognized expert in the field of tobacco control. He has worked as a consultant for provincial, national, and international health organizations. As one of the core group of Canadian activists fighting for tobacco control, Cunningham has testified before parliamentary committees, given hundreds of media interviews in Canada and the United States, published numerous tobacco-related articles, and initiated private prosecutions for violations of tobacco control laws. Cunningham now works in Ottawa as a senior policy analyst for the Canadian Cancer Society.
Preface 1996 Foreword Jake Epp, former Minister of Health 1996 Acknowledgments 1996 Introduction Judith MacKay 1996 1. Individuals and their Stories 1996 2. Tobacco or Health: The Consequences of Tobacco Use 1996 3. "More Money Than God": Industry Wealth 1996 4. Historical Look: The Earliest Years 1996 5. The Evidence Builds 1996 6. The Second Attempt at Regulation 1996 7. The Battle to Ban Advertising 1996 8. Sponsorships: Buying Credibility 1996 9. Warnings: Getting the Health Message Across 1996 10. Clearing the Air 1996 11. Taxation and Smuggling 1996 12. Plain Packaging 1996 13. Masters of Manipulation: Tobacco-industry Tactics 1996 14. Youth: Target Group 12–17 1996 15. Women: “You’ve Gone the Wrong Way, Baby” 1996 16. Farmers on Tobacco Road 1996 17. Why Canada Has Been Successful 1996 18. Exporting the Epidemic 1996 19. Penetrating Eastern Europe 1996 20. A Prescription for Health 1996 21. A Research Plan 1996 22. Into the Lion’s Den 1996 23. Where the Future Lies 1996 Postscript 1996 Appendix 1: Canadian Cigarette Brand Family Ownership by Company 1996 Appendix 2: Chronology 1996 Appendix 3: Federal Health Ministers Since 1944 1996 Appendix 4: World Conferences on Tobacco and Health 1996 Appendix 5: Resolutions from the Ninth World Conference on Tobacco and Health 1996 Appendix 6: Key Contacts 1996 Appendix 7: Abbreviations and Acronyms 1996 Bibliography 1996 Index 1996 |
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