Community Challenges

Alberta

City of Lethbridge

Building on existing programs, Lethbridge's Community Challenge will focus on two main initiatives:

• "Reducing Your Footprint = Making a Tonne of Difference" where citizens will calculate and reduce the size of their ecological footprint by adopting certain eco-friendly behaviours which also reduce greenhouse gas (GHG) emissions.
• "Moving More Sustainably = Making a Tonne of Difference" where good driving habits, carpooling, public transit and active transportation will be promoted via work-based challenges, transit Ride free on Clean Air Day, anti-idling campaigns and more.

Participants will use an online calculator and be made aware of local programs and activities to help them reduce their GHG emissions.

Ms. Susan Dakin, Ph.D.
Environmental Services Manager
City of Lethbridge - Environmental Management Office
City Hall
910 - 4th Avenue S.
Lethbridge AB T1J 0P6
Tel: (403) 329-7394
Fax: (403) 380-2512
sdakin @ city.lethbridge.ab.ca
www.lethbridge.ca

CO₂RE – Carbon Dioxide Reduction (Edmonton)

CO₂RE's Community Challenge will focus on greenhouse gas (GHG) reductions among homeowners. Targeting 5-10% of Edmonton's 250,000+ single family homes, the local Challenge will encourage citizens to reduce their GHGs by:

• Encouraging local building, retail, and other business partners to stock and promote more energy efficiency products
• Incorporating One-Tonne Challenge messaging into the "Home$avers" Publications, a series of how-to information booklets on household renovations whose launch will be widely promoted
• Organizing a contest with prizes such as $1000 for home retrofits
• Developing a GHG registry to enable users to establish a baseline for their GHG emissions and track their reductions

Brenda E. Osborne
CO2RE - Special Projects Manager
One-Tonne Challenge Coordinator
Office of the Environment, City of Edmonton
9803 - 102A Avenue
2nd Floor , Century Place
Edmonton AB T5J 3A3
Tel : (780) 496-4611
Fax : (780) 496-5657
brenda.osborne @ edmonton.ca
www.co2re.ca

Clean Calgary Association

Calgary's Community Challenge is a community-based social marketing campaign that will focus on home energy use, waste reduction, transportation and consumer habits through:

• Workshops for community organizations, schools and companies
• A storefront promotion at the Clean Calgary Association, where Calgarians come for environmental information and products
• Friendly competitions between communities, schools, companies and churches
• Research on obstacles to change
• Local greenhouse gas reduction activities, programs, prompts, incentives and recognition

Ms. Natalie Odd
Executive Director
Clean Calgary Association
#809, 4 Ave. S.W.
Calgary AB T2P 0K5
Tel: (403) 230-1443
natalie @ cleancalgary.com
www.cleancalgary.org/

Biosphere Institute of the Bow Valley (Banff and Canmore)

This Community Challenge will include activities targeted to citizens and tourists in Banff and Canmore. Challenge elements include:

• A One-Tonne Challenge display centre in a public resource centre with computer access to the on-line Challenge
• Workplace and school challenges
• Links to local, regional and national greenhouse gas reduction programs, services and activities
• Transportation initiatives such as anti-idling, vehicle exhaust clinics and commuter clubs
• Special events and speaker series
• Media relations
• Carbon neutral event hosting

E. Melanie Watt, Ph.D.
Executive Director
Biosphere Institute of the Bow Valley
Suite 201, 600 - 9th Street
Canmore, AB T1W 2T2
Tel: (403) 678-3445
Fax: (403) 678-5730
resource @ biosphereinstitute.org
www.biosphereinstitute.org

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British Columbia

City of Vancouver

The City of Vancouver's Community Challenge will engage citizens in a variety of greenhouse gas reduction activities that focus on efficient transportation choices, active transportation, and home energy efficiency. They will work with existing programs to deliver the messaging and tools to support behaviour change. The Challenge will target:

• Neighbourhoods and communities by partnering with community leaders and working through community centres and organizations, events, libraries, etc.
• Youth at their schools, through sports organizations and at civic clubs
• Multicultural and ethnic communities by working with existing community groups to ensure the messages and motivators meet the needs of the specific multicultural community

Amy Fournier
Climate Change Community Outreach Coordinator
City of Vancouver
#203-456 West Broadway,
Vancouver BC, V5Y 1R3
Tel: 604.871.6814
Fax: 604.871.6524
amy.fournier @ vancouver.ca
www.coolvancouver.ca

The Richmond School District

The Richmond School District is a co-founder of the "Richmond Community Challenge" along with the City of Richmond and the Vancouver International Airport Authority. They will create many community partnerships (community groups, associations, workplaces, civic clubs, etc.) and identify champions in order to engage and maximize the number of residents participating in the Challenge. This will widen the reach of the initiative, which will include a large ethnic community. Participants will be provided with the tools to help them reduce their greenhouse gas emissions. They will be able to register with the Challenge, report on their progress, and receive follow-ups by email and phone.

Mr. Eric Thorleifson
Energy and Project Manager
Richmond School District
7811 Granville Avenue
Richmond BC V6Y 3E3
Tel: (604) 668-6050
Fax: (604) 668-6161
ethorleifson @ richmond.sd38.bc.ca
www.richmondcommunitychallenge.com
www.sd38.bc.ca

Resort Municipality of Whistler

The Whistler initiative will build from existing initiatives, including the Integrated Energy, Air Quality and Greenhouse Gas Management Plan, Whistler, It's Our Nature, and the Whistler's Comprehensive Sustainability Plan. Toolkits already developed, which include a series of potential energy-saving initiatives, will provide the stepping stone for the One-Tonne Challenge pledge. The municipality will:

• Develop communication tools
• Address barriers to behavioural change at the community level
• Promote locally available products and services, including government programs
• Showcase local accomplishments and build local pride and confidence in the effectiveness of personal action
• Recognize participants and report back on their progress

The campaign will take on a different focus seasonally using a communication strategy customized for each of the three target groups in the campaign: commercial sector, residents and visitors.

Emma DalSanto
Transportation Demand Management Planner
Resort Municipality of Whistler
4325 Blackcomb Way
Whistler BC VON 1B4
Tel: (604) 935-8197
Fax: (604) 935-8179
edalsanto @ whistler.ca

Community Challenge Coalition (Vernon and North Okanagan Regional District)  

The Community Challenge Coalition consists of members of the Ribbons of Green Trails Society, the Sustainable Environment Network Society and the Social Planning Council of the North Okanagan. The Challenge will build on the recent initiative, "Changing Lanes" where many of the barriers and benefits affecting the use of alternative transportation were identified, and projects with broad community support were completed. The next step is to encourage new habits by supporting individuals with the tools they need to make the switch to energy efficiency in the home and on the road. The Coalition will create friendly, competitive initiatives to motivate people by appealing to their needs for good health, clean air and financial savings. The focus of the Challenge will switch from commuters in their workplaces during year one to families and households in year two.

Ms. Janet Denison
Coordinator for the Vernon and Area Community Challenge
5393 East Vernon Road
Vernon, B.C. V1B 3J7
Tel:(250) 558-5393
Fax: (250) 558-5392
janet_changinglanes @ yahoo.com
www.nocc.ca

City of Kelowna

The City of Kelowna's Community Challenge will build on their existing transportation demand management, air quality and energy management programs. These programs, which target barriers to behaviour change and engage citizens to reduce their greenhouse gas emissions, will be linked to the One-Tonne Community Challenge, and will be marketed through press releases, print and radio advertising, internet web posting, public services ads and special events.  Qualitative and quantitative recording of the results achieved and lessons learned will provide a vehicle for reporting and sharing with the Community. Individual participation will be publicly recognized and rewarded as part of the overall strategy.

Mr. Jerry Dombowsky
Transportation Demand Supervisor
City of Kelowna
1435 Water Street
Kelowna BC V1Y 1J4
Tel: (250) 862-3339 ext. 618
Fax: (250) 862-3349
jdombows @ city.kelowna.bc.ca
www.i-go.ca

City of Abbotsford

The Community Challenge campaign in Abbotsford will focus on activities where citizens will have a high level of involvement. Their participation in specific activities in the short term will ideally become the foundation for longer term involvement in the One-Tonne Challenge. The local Challenge will partner with existing community programs when available as well as develop new initiatives aimed at changing individual behavior. Specifically, the Challenge will focus on:

• Promoting alternative to single occupancy vehicle travel
• Increasing awareness and promoting energy conservation and alternative energy sources among homeowners, commercial property owners and the local development industry
• Developing a marketing campaign to change societal attitudes toward, and perceptions about, public transit and alternative energy sources

Rhonda Livingstone
Community Challenge Coordinator
City of Abbotsford
32315 South Fraser Way
Abbotsford BC V2T 1W7
Tel: (604) 864.5680
rlivingstone @ abbotsford.ca
www.abbotsford.ca

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Manitoba

The following initiatives are being developed in collaboration with the Province of Manitoba's Climate Change Community Challenge (C4) and the Government of Canada's One-Tonne Challenge. The One-Tonne Challenge will support the public education and outreach element of these broader initiatives.

City of Brandon

The City of Brandon strives to balance sustainable economic success while being environmentally conscious and responsible in its programs and specialized projects. The local Challenge will concentrate on five categories:

• solid waste management
• safe water and waste consumption
• alternative energies
• household conservation
• waste conversion development

Tom Keep
Climate Change Community Challenge Coordinator
City of Brandon
900 Richmond Avenue East
Brandon, MB R7A 7M1
Tel: (204) 729-2171 or (204) 573-6720
Fax: (204) 729-2191
t.keep @ brandon.ca
www.brandon.ca

Peguis First Nation

Peguis First Nation's Challenge will implement the following initiatives:

• Introduction of greenhouse gas emissions reduction technology through the use of geothermal heating/cooling in community infrastructures
• In collaboration with Natural Resources Canada, training of 15 individuals in R2000 construction standards for new homes as well as utilization of EnerGuide for Houses initiatives to retrofit existing housing stock to improve energy efficiency in those homes
• Establishment of regional landfill and recycling

Janet Morin
Sustainable Community Coordinator
Peguis First Nation
Box 609
Peguis, MB ROC 3JO
Telephone: (204) 6453405
Fax: (204) 645-2198
janetmorin @ gmail.com
www.peguis.ca

North Central Development

North Central Development provides services to 35,000 residents in 17 communities in Northern Manitoba. Central to their energy reduction planning is landfill waste reduction, composting, residual heat use, and household waste recycling. The specific actions planned as part of their Challenge include:

• Fish Offal Composting – replicating in other communities the successful Wabowden Fish Composting Program, which produces composted soil from fish offal and sawdust.
• Community Greenhouses – growing vegetables in greenhouses using residual heat which is a by-product of operating diesel generators
• Diversion of waste from landfills - increased recycling will extend the life of landfill sites.

Kim Hickes
North Central Community Futures Development Corporation
P.O. Box 1208, 3 Station Road
Thompson, MB R8N 1P1
Tel: (204) 677-1490
Fax: (204) 778-5672
khickes @ northcentraldevelopment.ca

Morden/Winkler

Morden and Winkler will focus on the following key areas as part of their Challenge:

• Updating municipal infrastructures to make them greenhouse gas emission-friendly
• Developing a community energy efficiency and emissions reduction initiative
• Creating local teams that would research, monitor and promote environmental initiatives

David Thurgar
Climate Change Community Challenge/One-Tonne Challenge Project Coordinator
Town of Morden/City of Winkler
100-195 Stephen Street
Morden, MB R6M 1V3
Tel: (204) 823 0183
Fax: (204) 822 6494
c4-otc-mwr @ mts.net
www.mordenmb.com
www.cityofwinkler.ca

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New Brunswick

Falls Brook Centre (Upper Saint John River Valley)

The Falls Brook Centre will launch an engaging and results-oriented Community Challenge campaign directed to school children, rural communities and First Nation communities. The Climate Change Bus will be the primary platform to reach the rural communities. This campaign will use the Bus to:

• Introduce the One-Tonne Challenge
• Show practical and easy ways to reduce greenhouse gas emissions
• Encourage people take an emission reduction pledge

Community feedback and recognition will play a big role in the campaign, along with incentives to get people to commit to take the Challenge.

Brent Crowhurst
Renewable Energy Program Coordinator
Falls Brook Centre
125 South Knowlesville Road
Knowlesville NB E7L 1B1
Tel: (506) 375-4310
Fax: (506) 375-4221
brent @ fallsbrookcentre.ca
www.fallsbrookcentre.ca

Bathurst Sustainable Development

Bathurst Sustainable Development will employ multiple approaches in their Community Challenge. Elements of the Community Challenge include:

• Reduction of transportation-related greenhouse gas emissions through the promotion of Bathurst's new bus transit service, as well as other alternatives to single occupancy vehicle transportation
• Promotion of Natural Resource Canada's EnerGuide for Houses
• Creation of a live demonstration site at the City of Bathurst Farmers' Market of solar hot water and hot air heating systems, as well as a weekly information and demonstration booth for other energy saving tools and appliances, sustainable transportation options and One-Tonne Challenge materials
• Promotion of the Challenge via mailings and presentations to school and community groups

Ms. Brenda Kelley
Community Development Coordinator
Bathurst Sustainable Development
285 St. Patrick Street
Bathurst NB E2A 1C9
Tel: (506) 548-2106
Fax: (506) 545-7838
rosewood @ nbnet.nb.ca
www.bathurstsustainabledevelopment.com

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Newfoundland and Labrador

Torbay Environment and Trails Committee

The Torbay Environment and Trails Committee will challenge their community to reduce greenhouse gas emissions through several initiatives:

• In partnership with Blueline Innovations, they will pilot the PowerCost Meter as a tool to encourage individuals to reduce their greenhouse gas (GHG) emissions. This new technology provides a real-time display of energy and GHG consumption and will be installed in 250 households in the community.
• Development of school initiatives to encourage students and their parents to reduce GHGs, including anti-idling and active transportation
• Engagement of the general public through information campaigns, newsletters and media promotions

Cathy Parsons
Torbay Environment and Trails Committee
PO Box 1160
Torbay, NL A1K 1K4
Phone: 709-437-7200
Fax: 709-437-1309
torbaycommunitychallenge @ gmail.com

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Northwest Territories

Ecology North (Yellowknife)

Ecology North's Community Challenge will build on existing climate change and sustainable living activities, and a recent partnership with the Wha Ti First Nation. Ecology North will use social marketing techniques including market research, promotion, recognition and incentives to engage citizens in home and transportation-related greenhouse gas reduction activities. They will:

• Develop a presentation on energy efficiency, climate change and the One Tonne Challenge (OTC) that could be delivered to a variety of audiences and be a key piece in a home visit program
• Create a home visit program that ensures direct interaction with residents and the opportunity to demonstrate energy efficiency devices
• Use special events as a vehicle to promote the OTC and encourage pledging

Mr. Doug Ritchie
Board Member
Ecology North
5013 - 51 Street
Yellowknife YT X1A 1S5
Tel: (867) 873-6019
Fax: (867) 873-9195
benoit_ritchie @ hotmail.com

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Nova Scotia

Kings Community Economic Development (County of Kings, and the towns of Wolfville, Berwick and Kentville)

Kings Community Economic Development will bring together community stakeholders to lead an existing greenhouse gas emissions (GHG) reduction campaign directed at individuals. This effort will tie the Challenge to other area environmental projects that focus on energy efficiency, transportation and waste reduction. Working with local partners and the media, the campaign will use positive messaging, incentives and rewards to encourage citizens to make personal changes in their energy use. Information from the national One-Tonne Challenge campaign, local examples of GHG reduction leadership, tips, and reports of program progress will be fed to media outlets to sustain the effort's visibility.

Eco-Kings Action Team Coordinator
Kings Community Economic Development Agency
28 Aberdeen Street, Suite 5
Kentville NS B4N 2N1
Tel: (902) 678-2881
Fax: (902) 678-2324
ecokings @ kingsced.ns.ca
www.kingsced.ns.ca/onetonne.htm

Sierra Club of Canada – Atlantic Chapter (SCC-ACC) - Halifax

The SCC-ACC is promoting the One Tonne Challenge in the Halifax Regional Municipality by establishing a workplace-based program that encourages employees to reduce their personal greenhouse gas emissions (GHGs), and also through direct dialogue events in stores, parks, shopping centers and recreational places.

A three-month workplace OTC campaign provides materials, an interactive OTC workshop, guest speakers, prizes and an outline for competitions.

An OTC bag including information on home energy efficiency and transportation is available to employees and the general public who have pledged to take the OTC.

The OTC is linked to the Green Solutions Guide; a products and services guide developed to assist HRM residents in reducing GHG emissions.

Selene Cole
Climate Change Program Coordinator
Sierra Club of Canada - Atlantic Canada Chapter
1657 Barrington St., Suite 502
Halifax, NS, B3J 2A1
Tel : (902) 444-3113
Fax: (902) 444-3116
selenec @ sierraclub.ca
www.sierraclub.ca/atlantic/

Atlantic Coastal Action Program (Cape Breton)

The Atlantic Coastal Action Program will develop a social marketing greenhouse gas (GHG) reduction campaign that involves:

• Engaging residents in the One-Tonne Challenge (OTC) by launching a GHG reduction competition that targets teachers and students, local government, businesses, service clubs, local celebrities and religious groups.
• Developing a web-based tool for use in the competition, based on the OTC calculator. It will provide users with information on local resources and activities to help overcome barriers to reduce their GHGs. Resources for this new tool include local retailers, EnerGuide for Houses evaluators, financing plans, EnergyStar appliances and others.

Ms. Valerie O'Grady
Executive Director
Atlantic Coastal Action Program - Cape Breton
P.O. Box 28, Station A
Sydney NS B1P 1K9
Tel: (902) 567-1628
Fax: (902) 567-6282
vogrady @ acapcb.ns.ca
www.acapcb.ns.ca

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Ontario

City of Greater Sudbury and EarthCare Sudbury

The Community Challenge will be spearheaded by EarthCare Sudbury, a coalition of individuals, community agencies and organizations, businesses and institutions. The campaign will utilize various approaches to engage citizens to reduce their personal greenhouse gas (GHG) emissions. The goal of the campaign is to reach and engage individuals at home, at work, at school and on the road to reduce their GHG emissions.

Through the development of a strategy addressing climate change, GHG reduction and the promotion of sustainable community development, the community will have a framework for recognizing individual actions and contributions. This also will help to motivate and track the community's progress towards its goal. By providing concrete suggestions for GHG reduction, removing barriers to implementation, and emphasizing the collective impacts of individual action, the One-Tonne Challenge will empower community members to feel their actions can and do make a real difference.

Ms. Barb McDougall-Murdoch
Coordinator of EarthCare Sudbury Initiatives
EarthCare Sudbury and the City of Greater Sudbury
PO Box 5000 Stn. A
200 Brady Street
Sudbury ON P3A 5P3
Tel: (705) 671-2489 ext. 4690
Fax: (705) 673-2200
barb.mcdougall @ greatersudbury.ca
www.greatersudbury.ca/earthcare

EcoSuperior (Thunder Bay)

Using the principles of community-based social marketing, EcoSuperior will focus on five key areas:

• Community Challenge promotion,
• Transportation programs,
• Waste reduction,
• Energy conservation, and
• Water conservation.

In partnerships with various organizations, including the media, EcoSuperior will bring citizens to action and track the overall community commitment in three sectors: individuals, schools and community groups, and workplace. Building on their successful Climate Change Connections project, the One-Tonne Challenge will link to local programs such as the employee transit pass packages, rideshare program, waste reduction week, composter sales, alternative energy tour, EnerGuide for Houses promotion, and others.

Ms. Ellen Mortfield
Team Manager
EcoSuperior Environmental Programs
212 East Miles Street, Suite 101
Thunder Bay ON P7C 1J6
Tel: (807) 624-2140
Fax: (807) 622-0005
ellen @ ecosuperior.com

Timmins Chamber of Commerce

The Timmins Chamber of Commerce, a Green Communities Association member, operates various environmental programs and services in the City of Timmins. Using its network of 500 local business members, the Chamber will partner with the municipality, local educational facilities and environmental groups to deliver the Challenge. They will host community sessions to:

• outline local climate priorities
• develop a strategy to engage the citizens, including incentives and rewards
• monitor the campaign

Some proposed activities include: an anti-idling campaign, workplace challenges, commuter challenge, school challenges, energy audits and carpooling. All the local program and resources will link to the One-Tonne Challenge.

Ms. Keitha Robson
Manager
Timmins Chamber of Commerce
P.O. Box 985
76 McIntyre Road
Timmins ON P4N 7H6
Tel: (705) 360-1900
Fax: (705) 360-1193
tcocmgr @ nt.net
www.timminschamber.on.ca

Peterborough Green-Up

The Peterborough Community Challenge aims to provide a range of initiatives targeting various interests, needs and lifestyle activities in the community. As a local organization in touch with the needs of this small, progressive and action-oriented community, appropriate new initiatives will be produced alongside well-established ones. Cross-promotion and reinforcement will be integral to the success of the Challenge. The campaign will include the creation of a community-based slogan for the Challenge, a website, email newsletters, community events, displays and media coverage. Recognition and awards will encourage participants to take the Challenge and follow through on their commitments.

Ms. Sue McGregor-Hunter
Executive director
Peterborough Green-Up
360 George Street North
Peterborough ON K9H 7E7
Tel: (705) 745-3238
Fax: (705) 745-4413
onetonne @ greenup.on.ca

City of Kingston

The City of Kingston and Hearthmakers Energy Cooperative will work together to deliver the One-Tonne Challenge to the City of Kingston and surrounding area. This team approach will take advantage of existing knowledge, capacity building and distribution channels in the community to raise individual awareness of transportation alternatives and home energy efficiency. Using a community-based social marketing approach to empower citizens to live in a more sustainable manner, the Challenge will provide tailored workshops that speak directly to individual lifestyles. The workshops will be marketed to community groups such as faith groups, youth groups, schools, businesses, unions, industry, environmental groups, hospitals and neighbourhood organizations.

Tim Laprade
City of Kingston
216 Ontario Street
Kingston ON K7L 2Z3
Tel: (613) 546-4291 ext. 3248
Fax: (613) 384-7758
tlaprade @ cityofkingston.ca

One Tonne Toronto

One Tonne Toronto (OTTO) is a partnership of non-profit groups whose purpose is to provide a local counterpart to the One-Tonne Challenge (OTC) program. Current OTTO members include:

• 20/20: The Way to Clean Air
• Clean Air Champions
• Clean Air Partnership
• EnerACT
• Green$aver
• Sierra Club of Canada
• Toronto Atmospheric Fund

The goal is to have mutually reinforcing messages on how individuals can do their part on climate change, and to link these marketing and advertising elements to concrete programs that can assist individuals in achieving their personal OTC. The partnership will create a brand identity that is visually and institutionally connected to the OTC. It will also link existing and future programs of OTTO member groups to the national initiative while using the OTTO umbrella to direct area residents to the member groups' programs.

Amanda Mongeon
Coordinator
Clean Air Partnership
One Tonne Toronto
c/o Clean Air Partnership
75 Elizabeth Street
Toronto ON M5G 1P4
Tel: (416) 392-0444
Fax: (416) 338-0616
amanda @ onetonnetoronto.ca

Don Valley West One Tonne Challenge (Toronto)

The Don Valley West (DVW) One-Tonne Challenge (OTC) was established to reduce average per capita emissions of greenhouse gases in the Don Valley West riding by 20%, or one tonne. This will be done primarily by connecting residents with the expertise, resources and programs already in place in the Greater Toronto Area. Two social marketing campaigns will focus on reducing greenhouse gas emissions caused by personal road transportation and home energy use. The DVW OTC will engage citizens on transportation issues by targeting key employers in the community. The energy efficiency program component will build on these contacts, but also will also work with schools and other environmental organizations, and will promote home energy audits.

Mr. Philip Hawkins
Advisory Committee Chair
Don Valley West One-Tonne Challenge
1 Summerhill Road, Suite 1404
Etobicoke ON M8V 1R9
Tel: (416) 503-1746
Phawk1ns @ yahoo.ca
info @ dvwonetonnechallenge.ca
www.dvwonetonnechallenge.ca

Windfall Ecology Centre (York County)

The York Region Community Challenge will be developed as a collaborative project. Partners will include municipalities, First Nation, businesses, schools and other environmental organizations. Its focus will be transportation and energy efficiency activities. The York Region Community Challenge will:

• Review local priorities and opportunities
• Identify champions to be trained to overcome typical obstacles and take advantage of marketing resources
• Manage the development of common tools to link York Region participants to local service providers and OTC messaging
• Track, evaluate and provide feedback on collective actions to the community
• Recognize OTC achievers at the individual and group level

Jen Atkinson
Windfall Ecology Centre
500 Water Street
Newmarket, On
L3Y 1M5
Tel: (905) 895-1926
Fax: (905) 953-5107
jatkinson @ windfallcentre.ca
www.windfallcentre.ca (site anglais)

One-Tonne Challenge-Waterloo Region

The One-Tonne Challenge-Waterloo Region (OTC-WR) is a coalition of representatives from local non-profit organizations, community groups, educational institutions, businesses and municipal governments formed in response to the invitation to take part in the Community Challenge. OTC-WR will develop a social marketing campaign to promote a "shopping basket" of existing locally-available products, services and programs that promote greenhouse gas reductions. Activities will be targeted at the home, work and schools and will periodically highlight specific theme-based challenges such as anti-idling, winter or summer home energy efficiency and alternative methods of traveling to work and school, over the two years of the project. Champions will deliver the message and get people to act using random prize draws or other incentives and rewards.

Mr. Daryl Novak
C/O University of Waterloo
Waterloo Public Interest Research Group
200 University Avenue W.
Waterloo ON N2L 3G1
Tel: (519) 888-4882
otc-wr @ pirg.uwaterloo.ca
www.ireduce.ca

Thames Region Ecological Association (TREA) and the City of London

In partnership with 36 other organizations, the Thames Region Ecological Association and City of London will challenge citizens to be energy efficient and make wise consumer choices that support health and the environment as well as produce financial savings. They will promote a wide variety of challenges to businesses, schools, service providers and neighbourhoods through transportation and energy use campaigns. Each Challenge and its supporting activities will include special events, media planning, involvement of local celebrities/community leaders, and other activities throughout the year.

Diane Szoller
Project Manager OTC
Thames Regional Ecological Association
Grosvenor Lodge - London Regional Resource Centre for Heritage and the Environment
1017 Western Road
London, ON N6G 1G5
Tel: (519) 645-2845
Fax: (519) 645-0981
trea @ wwdc.com

Mr. Jay Stanford
Division Manager
Corporation of the City London Environmental Programs & Customer Relations
300 Dufferin Avenue
P.O. Box 5035
London ON N6A 4L9
Tel: (519) 661-2500
Fax: (519) 661-2354
jstanfor @ london.ca
www.london.ca

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Prince Edward Island

Bedeque Bay Environmental Management Association (Summerside)

The Bedeque Bay Environmental Management Association will build on existing climate change projects to implement its One-Tonne Community Challenge. The campaign will follow social marketing techniques and tools that will involve:

• Engaging selected schools in an "Energy Busters" program which brings the Challenge into the classroom and then sends it to students' homes using various tools and rewards
• Developing transportation and home energy efficiency public campaigns with partners that link local resources to the OTC. These campaigns will be conducted at local events such as Earth Day, a local annual trade show, Environment Week and others.

Leslie Hartling
Climate Change Educator
Bedeque Bay Environmental Management Association
Box 8310
1929 Nodd Road
Emerald PE, C0B 1M0
Tel: (902) 886-3288
Fax: (902) 886-3277
staff @ bbema.ca
www.bbema.ca/onetonne

Ms. Brenda Penak
Executive Director
Bedeque Bay Environmental Management Association
P.O Box 8310
1929 Nodd Road
Emerald PE C0B 1M0
Tel: (902) 886-3211
Fax: (902) 886-3277
brenda @ bbema.ca

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Québec

Action Environnement (Vallée du Richelieu County)

The Community Challenge will have two different but interrelated components:

• Transportation
• Energy and residual materials management

Working with the Vallée du Richelieu intermunicipal transportation board, the Challenge will encourage the reduction of the number of automobile trips in the region through promotion of new shared transportation services such as car pooling, taxis and public transit. The energy component will focus on promoting existing tools and programs and establishing partnerships with local, regional and national stakeholders.

Monsieur Jacques Poitras
Président
Action-Environnement
1885 Anne-Julien
Carignan QC J3L 3P9
Tél : (450) 447-8142
Télécopieur : (450) 447-6902
action.environnement @ videotron.ca

Nature Action Québec (Chambly)

Nature-Action Québec's Challenge will focus on transportation, energy and residual materials management using tools, programs and projects designed to promote ways to reduce greenhouse gas emissions. The organization will lead an umbrella committee comprised of partners from the community, business, media and government. These groups will encourage citizens to take up the Challenge. Meetings will be held with citizens at various events and local media will be engaged with the support of the municipality of Chambly and other partners.

Monsieur Pascal Bigras M. Sc.
Directeur général
Nature-Action Québec
1616 Montarville
Saint-Bruno-de-Montarville QC J3V 3T7
Tél : (450) 441-3899 poste 225
Télécopieur : (450) 441-2138
infonaq @ qc.aira.com

Conseil régional de l'environnement et de développement durable de l'Outaouais (Gatineau)

Conseil régional de l'environnement et de développement durable de l'Outaouais (CREDDO), an environmental and sustainable development council in the Outaouais region, is developing a Challenge that will:

• Establish partnerships with industry, schools and libraries, public transit, health care and other environmental groups to encourage people to do what they can to reduce their greenhouse gas emissions
• Build on their past experience organizing the local Commuter Challenge and Clean Air Day activities
• Focus on activities related to transportation, residual materials and energy use reduction
• Build on existing programs and materials
• Develop kits for schools, citizens and businesses

Madame Nicole DesRoches
Directrice générale
Conseil régional de l'environnement et de développement durable de l'Outaouais (CREDDO)
115, boulevard Sacré-Coeur
Gatineau QC J8X 1C5
Tél : (819) 772-4925
Télécopieur : (819) 772-4945
nicole.desroches @ creddo.ca
www.creddo.ca (French site)

Conseil régional en environnement (CRE) (Québec City)

The primary objective of CRE's One-Tonne Community Challenge is to create a one-stop information service where the citizens of Québec City can learn about what greenhouse gas reduction activities they can take, and how to participate in various local climate-change projects and programs. This service be delivered through:

• A Web site
• Integration of regional programs
• A social marketing campaign
• Involvement in the federal campaign.

Working with several partners, CRE will target individual behaviour in the areas of transportation, energy and residual materials. Participants in the local Challenge will be eligible for a contest draw. Ongoing evaluations during the campaign are planned to gauge effectiveness and possible areas for improvement.

Madame Mélissa Auclair
Chargée de projet
Conseil regional de l'environnement - région de la Capitale nationale
1085, Avenue de Salaberry
Bureau 316
Québec QC G1R 2V7
Tél : (418) 524-7113
Télécopieur : (418) 524-4112
melissa.auclair @ cre-capitale.org
www.defiquebec.com (French site)

Tour de l'Île (Montréal)
Reducing GHGs from transportation

Équiterre, ENvironnement JEUnesse and Vélo Québec, in partnership with the City of Montreal, propose to use their expertise and coordinate their efforts to reduce individual greenhouse gas emissions and encourage citizens to take the One-tonne Challenge. The three partners will give priority to encouraging reductions in transportation. The aim of the overall approach is to coordinate the various but complementary efforts of the partners, promote existing local resources and encourage citizens to get involved in local initiatives and the One-tonne Challenge. In addition, the three groups are among the seven groups presenting the Grand concours Cocktail transport, which provides citizens with resources for alternatives to driving. To enter the contest, go to the Équiterre website (French site).

Partner activities:
Équiterre / Cocktail Transport
Vélo Québec / Active School Transportation
ENvironnement JEUnesse / Youth Workshops (Laurence Saint-Denis)

Contact:
Denise Babin
Adjointe à la Présidente directrice-générale
Responsable des relations gouvernementales
Vélo Québec
Tél : (514) 521-8356 ext. 318
dbabin @ velo.qc.ca
www.velo.qc.ca

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Saskatchewan

Craik Sustainable Living Project

Operating in the Midlakes Region of Saskatchewan, the Craik Sustainable Living Project's Community Challenge will build on current activities and initiate new ones. They will address concerns and opportunities for greenhouse gas (GHG) reduction in rural Saskatchewan, targeting the general public as well as students. Their activities will include:

• Continuing to work on climate change and GHG reduction with students (K-12)
• Developing how-to conferences and workshops on GHG and energy use reduction topics such as home energy, farming practices, retrofitting, home construction and water and waste management
• Participating in local fairs
• Using the newly constructed Eco-Centre, a living demonstration site for sustainable building, gardening, water and waste management practices, as a focal point of the Challenge
• Creating a regular feature for local newspapers and ensuring other media uptake, including CBC and magazines

Glenn Hymers
Project Manager
Craik Sustainable Living Project
P.O. Box 60
Craik SK S0G 0V0
Tel: (306) 734-2250
Fax: (306) 734-2688
town.craik @ sasktel.net
www.craikecovillage.ca/

City of Regina

The City of Regina's Community Challenge will build on the Green Ribbon Community GHG Reduction Action Plan that was released in 2004. They will target the general public, and will focus on residential, transportation, and industrial/commercial/institutional greenhouse gas reduction actions. To support these initiatives, they will:

• Develop promotional advertising and radio programming
• Engage citizens through community organizations, school boards, business and industry and presentations/presence at community events such as the Cathedral Village Arts Festival, Earth Week and the Regina Homebuilders Association Spring Home and Garden Show
• Develop and promote an energy efficiency handbook

Ms. Sheri Florizone
One-Tonne Challenge Coordinator
City of Regina
(Green Ribbon Climate Change Advisory Committee)
Facilities and Energy Management
P. O. Box 1790, 2476 Victoria Avenue
Regina SK S4P 3C8
Tel: (306) 777-7062
Fax: (306) 777-6723
sflorizone @ regina.ca
www.regina.ca

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Yukon

City of Whitehorse

The City of Whitehorse will use community-based social marketing to engage citizens in the One-Tonne Challenge. They will develop a pledge and score card that will be distributed to citizens through mail outs, newspaper inserts, community events and community groups. Targeting the general public, the campaign will focus on home energy efficiency, transportation and waste. Activities to encourage greenhouse gas (GHG) reduction include:

• Energize Your Home workshops that link with local programs and activities to support home and travel related GHG reduction, including Natural Resources Canada's EnerGuide for Houses
• Working with home building centres to provide in-store demonstrations and promotions
• Neighbourhood traveling workshops where local champions will be identified
• Waste Watch home visits

Ms. Jen Turner
Environmental Coordinator
City of Whitehorse
2121 Second Avenue
Whitehorse YT Y1A 1C2
Tel: (867) 668-8312
Fax: (867) 668-8386
jen.turner @ city.whitehorse.yk.ca
www.taiga.net/nce/challenge/
ww3.whitehorse.ca/onetonne