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Market Share of Midsize Cars: 1990 Model

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Abstract

The percentage of midsize cars in the total sales of light-duty vehicles with the model year 1990 is shown for the populated areas. Light-duty vehicles include all cars and light trucks. The market share of midsize cars with the model year 1990 was proportionately higher in all of Ontario, southern Quebec, the Atlantic Provinces, and the southern parts of Saskatchewan and Manitoba. The areas with the highest midsize car share are found in the Windsor-Quebec Corridor, while the lowest are in British Columbia.

The Theme

This map shows the percentage of midsize cars in the total sales of light-duty vehicles with the model year 1990 for the populated area of each census division. The year, 1990, is the reference year for the target of greenhouse gas reductions for the Kyoto Protocol.

Light-duty vehicles include all cars and light trucks. The light-duty vehicle size classes, defined by the US Environmental Protection Agency, were adopted for the vehicle classification. This classification has 15 classes: six classes for automobiles, six classes for light trucks, and three classes for station wagons. Among these 15 classes, seven prominent classes account for the large majority of new light-duty vehicle sales in each census division. The prominent classes are subcompact cars, compact cars, midsize cars, large cars, small vans, small utility vehicles and large pickups. The remaining classes include two seater cars, minicompacts, small pickups, large vans, large utility vehicles, and three size classes of wagons.

Note that there are no data available for the Territories.

Relation to Climate Change

Because vehicles consume a substantial part of energy in Canada, average vehicle fuel efficiency is an important indicator for greenhouse gas emission and climate change policy making. The lower the fuel efficiency, the higher the emission per vehicle, and, consequently, the greater the contribution to greenhouse gases. Average new light duty vehicle fuel efficiency, which measures miles travelled per gallon, is defined by averaging the tested fuel efficiency rating for each vehicle's class, weighted by that class' market share in each census division. Vehicle market share is therefore one of the two determinants to vehicle fuel efficiency. Midsize cars are less fuel-efficient than subcompact and compacts cars. In general, the higher market share the midsize cars (as compared to the smaller cars) the less fuel-efficient the overall vehicles for a particular area.

Spatial Variation

The market share of midsize cars with the model year 1990 was proportionately higher in all of Ontario, southern Quebec, the Atlantic provinces, and the southern parts of Saskatchewan and Manitoba. Except for the Atlantic provinces, the southern parts of all the provinces have a higher market share of midsize cars than the northern parts. The areas with the highest midsize car share are found in the Windsor-Quebec Corridor, while the lowest are in British Columbia.

Data Source

The measures for this map were derived by the GeoAccess Division of Natural Resources Canada, based on the 1992 Canadian Vehicle in Operation Census database, produced by DesRosiers Automotive Consultants of Toronto. The fuel consumption ratings and vehicle size classification information were added into the database by the Transportation Energy Use Division, Energy Sector, Natural Resources Canada.

The digital data for this map can be downloaded here.

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Date modified: 2004-03-30 Top of Page Important Notices