Global Export Forecast
Executive Summary
Airborne Again
The global economy is once again taking flight. World economic growth will be on a rising track during the next 12 to 18 months, reaching cruising altitude sometime around mid-2003.
We expect global growth to average 2.6% this year and 3.6% next year. The Canadian economy will grow by 2.5% this year, supported by 2% growth in export sales, which will make up for last year's export declines. Export sales growth will pick up even more next year, to close to 9%.
Despite this lift-off, Canadian exporting companies should remain prepared for turbulence this year, because this recovery will be an unusual one. The surprising rebound in the first half of this year will give way to slower growth in the second half. Job creation will lag the recovery and the global manufacturing sector will face intense pricing competition. The potential for financial volatility will be high, with interest rates rising and the US dollar declining against most other currencies, including the Canadian dollar.
Not much of a recession…but not much of a recovery, either
The global economy has proved to be surprisingly resilient to the events of last September 11. The risk of a protracted recession this year was high, given that the economy was already dealing with the collapse of the technology boom when the terrorist attacks occurred. However, the slowdown mainly affected the global manufacturing sector, which cut inventories extremely aggressively during the second half of last year. Moreover, consumer confidence and spending held up very well, supported by very sharp interest rate cuts.
In the early months of this year analysts were surprised by the vigour of the economic signals and began to extrapolate a powerful economic upturn. However, the economic snap-back will be short-lived. Inventory rebuilding will cause a burst of economic growth for 3-6 months, but the economy will then moderate to a slower, more sustainable pace. There are three reasons for this.
· Consumers cannot snap back when they never retrenched. Debt levels are now very high, and rising interest rates will restrain future spending growth.
· The hangover from the collapse of the technology boom persists. Many sectors of the economy have too much capacity and profits are low, so it will be some time before there is any desire to expand. New investment spending is more likely to be defensive in nature - aimed at improving productivity through equipment replacement or upgrades.
· Many countries only began to experience the echo effect from last year's slowdown in the US during the second half of the year, including Europe, Japan, developing Asia, and Canada. Accordingly, the US-led upturn will not become fully synchronised around the world until the second half of this year.
Corporate restructuring and the jobless recovery
Since the initial surge in growth will be followed by a much more gradual expansion later this year, the global manufacturing sector will take at least the next 12 months to work off its excess capacity. This will mean continued downward pressure on inflation and the likely emergence of deflationary pockets. Competition for global sales will be fierce, and corporate pricing power will be very limited.
These conditions will spawn a new global wave of corporate restructuring. Companies facing flat or lower prices for their products will invest in new technology to reduce labour costs. As a result, it will take much longer than usual for the recovery to trickle down into the labour market. And there will be periodic concerns about the durability of the recovery, particularly as interest rates rise.
Interest Rates and Exchange Rates to Normalize
Rising interest rates will not represent a tightening of monetary policy, simply a return to neutral after a period of aggressive cuts. Consequently, higher interest rates will not halt the recovery but instead should be viewed as confirmation that the economy is healing.
The world's major currencies have also been buffeted by the financial storms of the last 3 or 4 years. A return to healthy, balanced economic growth over the next 12-18 months should permit many currencies to move toward a more normal relationship with the US dollar. The Canadian dollar should rise in value by approximately 10% over the next 12-18 months - to around the US 70 cent level - as part of this normalization process.
Recovery Headwinds
The world economy will not achieve cruising altitude until sometime in 2003, and there are a number of headwinds that could disrupt that ascent.
The events of September 11 have thrown some sand into the wheels of the global trading system, the world's growth engine. The insurance, financing and border costs associated with international trade and investment have all increased and trade protectionism has once again reared its ugly head. These developments could delay or even abort the world economic recovery, and those countries most dependent on trade - of which Canada is a leading example - would pay the highest price.
Meanwhile, the world remains vulnerable to more financial crises in Asia and Latin America. The world's manufacturers will face intense competition while the economy is gaining altitude. With banking systems still labouring under the legacy of the 1997-99 crises in those regions, the potential for another financial flare-up is real. Moreover, Japan remains a major question mark. It has the potential to cause a major global financial earthquake all on its own. The good news is that these particular risks should abate as the economic recovery strengthens.
The Bottom Line
Given this backdrop, Canadian exporting companies can look forward to rising sales this year and next, although the ride could remain bumpy for awhile.
Exporters should see their US sales turn around first, followed by Latin America, then Asia and Europe. Canada's agri-food sector should remain a strong performer, along with non-auto consumer goods. Another bright spot is expected to be machinery and equipment exports, including aerospace, although sales of telecommunications equipment may not recover until late in the year. Most resource sectors will see firmer prices and volumes, but the upturn is likely to remain gradual.
Stephen S. Poloz Vice-President aned Chief Economist
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