Roadmap to Asia-Pacific

Barn doors open for Canadian agriculture companies in China

February 2, 2006

Beijing, China > By the looks of it, last November’s Canadian livestock business mission to the Chinese province of Shandong was a success.

Over 150 new key contacts were made in both Chinese industry and government. Not only was Canada’s animal husbandry industry promoted to over 500 million viewers on Chinese television, but solid trade leads were pursued by Canadian participants and five commercial deals were made during the one-day trade show. In fact, product shipments have already begun.

The mission attracted some 20 Canadian businesses in the dairy, swine and animal feed industries. Canadian firms and associations such as Semex Alliance, Bioniche, Peak Swine, the Canadian Embryo Transfer Association, the Canola Council and Pulse Canada presented their products to Chinese public and private sector partners.

Companies that took part are now in a better position to meet China’s growing needs in the areas of dairy, swine and feed products. The business partnering activities put participants in contact with key government officials responsible for the livestock and animal feed sectors, as well as the private sector. What’s more, business matchmaking seminars were held along with a program of outcalls to potential buyers. The Canadian pavilion at the China National Animal Husbandry Trade Show provided an effective platform for companies looking to do some valuable networking.

In summing up the week-long trade program, one Canadian participant noted, “we benefited greatly from the trip and it helped us open doors and build our image among many new potential buyers.” So get connected to Canada’s trade commissioners and register today for your Virtual Trade Commissioner at www.infoexport.gc.ca.

For more information, contact:
Wang Pei
Trade Commissioner
Canadian Embassy in China
Tel.: (011-86-10) 6532-3536
E-mail: pei.wang@international.gc.ca
Web site: www.beijing.gc.ca