Business received by Representation
Houses vs. independent outlets
- Representation houses are organizations that represent
the business interest of individual media outlets.
It is not mandatory for media to be represented by
such an organization in order to obtain government
advertising business. Whether or not to seek representation
from this type of organization is a business decision
to be made by media outlets. Their decisions are fully
respected by the Government.
- As such, the AOR works directly with independent
media and also respects contractual undertakings between
a media outlet and a representation house. When a
media outlet has contracted with a representation
house, the AOR will deal with the representation house.
When no such contract exists, the AOR will deal directly
with the media outlet.
- Our commitment to ethnic media remains strong. PWGSC
will continue to involve the community to the extent
possible and to keep the doors open for ongoing meaningful
dialogue.
Planning/Placement decisions
- The originating department makes their decisions
based on media plans prepared by a creative agency.
The approved plans are then sent to the AOR for execution.
The AOR does not plan the media purchase nor decide
which media outlet to buy to place a Government ad.
- Originating departments are ultimately responsible
to choose one ethnic media outlet over another in
relation to their advertising campaign objectives
and their target audiences.
GoC Questionnaire
- Cossette Media, on behalf of the Government, distributes
a questionnaire for the purpose of gathering general
data from media outlets, such as contact names, addresses,
target audiences and circulation.
- Individual media outlets must complete the questionnaire
to become qualified and be part of the media listings
used by the Government of Canada. However, being listed
is not a guarantee of receiving Government advertising
business.
- The questions asked are fair and straightforward
and do not in any way give advantage to one media
outlet over another.
Agency of Record (AOR) Payment
process
- The AOR invoices the Government in strict accordance
with the terms and conditions of its contract. Invoices
are verified by PWGSC to ensure compliance with the
terms and conditions of the contract.
- For its work, the AOR receives a media placement
fee paid by the Government of Canada department or
agency responsible for the advertising requirements.
- The AOR does not receive any commissions from the
media for its government media placement activities.
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