The adoption of Road Safety Vision 2010 by the Canadian Council of Motor Transport Administrators (CCMTA) and the official endorsement of its stated targets by all Ministers of Transportation and Highway Safety in the fall of 2000 provided Canada’s road safety stakeholders with targets against which to develop new strategies and measure intervention efforts. Previous Road Safety Vision annual reports introduced the program, described Canada’s action plan and reviewed successful road safety initiatives implemented in Canada and internationally. This report outlines the benchmark data for the national target as well as each of the sub-targets. Road Safety Vision 2010 is Canada’s national road safety plan. It is the successor to our first national road safety initiative, Road Safety Vision 2001, which was officially launched in 1996. The goal of Road Safety Vision 2010 is to make our roads the safest in the world.

All levels of government, as well as several key public and private sector partners, support the renewed plan. Road Safety Vision 2010 emphasizes the importance of partnerships and the use of a wide variety of initiatives that focus on road users, roadways and motor vehicles. The strategic objectives of Road Safety Vision 2010 are to:

• Raise public awareness of road safety issues
• Improve communication, cooperation and collaboration among road safety agencies
• Enhance enforcement measures
• Improve national road safety data quality and collection