Home > Listening to Canadians

Issues and Challenges in Communicating
With Less Literate Canadians

Final Report

Published by Communication Canada in September 2000
Revised in October, 2002

Table of Contents

• Acknowledgements
  
  
• Summary
  
  
• Issues Related to Literacy in Canada
  • Definition of Literacy
  • Socio-economic Characteristics
  • Description of the Study
    • Objectives
    • National Survey
    • Quarterly Surveys on Government Communications
    • Interviews
  
  
  
• General Context
  • Perspectives
  • Perceptions of Governments
  • Priorities and Concerns
  
  
  
• Information Requirements
  • Needs
  • Familiarity with Government Initiatives
  • Interaction with the Government of Canada
  • Future Preferences
  • Relay of Information
  
  
  
• Evaluation of Government Communications
  • Relevance
  • Adequacy
  • Ease of Understanding
  • Reliability
  • Recognition
  
  
  
• Vehicles of Communication
  • Uses
  • Preferences
  • Television
    • Tuning In
    • Other Considerations
  • Daily and Weekly Newspapers
  • Radio
    • Tuning In
    • Other Considerations
  
  
  
• Other Observations
  • Clear and Simple Language
  • Other Attributes
  • An Example: Canada Child Tax Benefit Application
  
  
  
• Conclusion
  
  
• Appendix A
  • International Adult Literacy Survey
  • Socio-demographic Profile
  • General Statistics
  • Literacy and Educational Attainment
  • Literacy and Regional Distribution in Canada
  • Literacy and Age
  • Literacy and First Language
  • Literacy and Immigration
  • Literacy and Employment
  
  
  

Updated: 2004-05-11	Top	Important Notices