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The function of advertising is to market products and services to potential
buyers in an effective and persuasive manner. The goal of advertising is to
develop awareness and recall of a product or service, and/or to build a
distinctive
corporate image for an advertiser. The seller determines what is to be
advertised. The media (electronic, print, outdoor or other) carry the message
about the product or service to the attention of potential buyers. The link
between the seller and the
media is the advertising services industry.
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