Canadian Marketing Association: The largest marketing association in Canada

58% of organizations do not measure the effectiveness of their internal branding initiatives.
Find out more...

New faces in federal cabinet assume key marketing files
New federal cabinet means whole new group of faces holding down key portfolios that impact marketers.

Major shift in client/agency relations
Study reveals significant changes in client/agency relations.

Debate heats up over DTC advertising of prescription drugs in Canada
The debate over direct-to-consumer advertising of prescription drugs
is heating up.

Longwoods Ad Trac 2005 Industry Report
A report on client views of the marketing communications industry and the challenging issues it faces.

Loyalty Programs - Beyond Behavioral Loyalty
A hypothesis of the psychological working of loyalty programs.

Profitability: The State of Evolution among Canadian Companies
This White Paper examines the 4 W's of employing customer profitability measures in your organization, with insights into how to do it well.

Feb. 15
Disruptive Technologies
Disrupting Lives

Mar. 2
Direct Marketing Copywriting

Mar. 8
Marketing 101

Interested in seeing more?
Visit our complete Event Calendar.

March 1
CMA's 2006
B2B Conference

U.S. Ambassador to Canada to speak at
CMA conference
David Wilkins' remarks will focus on the issue of cross-border marketing and the changing trade landscape between Canada and the United States. Other keynote speakers will include Canada Post President and CEO Moya Greene and Aéroplan President and CEO Rupert Duchesne. Sign up today!