Winning Retail 2^nd Edition

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Intended Audience

Freshly updated for the new millennium, this book is intended for independent retailers and small chains. Moreover it is directed at the decision-makers ... the owners and managers of the business. As a student of retail, you will find in its pages practical ideas from the real world of retail to help form your understanding of the business. For those exploring the possibility of establishing their own retail store, this publication presents an opportunity for you to assess the strength of your concept and state of readiness.

Objective

The objective of this workbook is to provide its users with a resource tool with which they can refine their retail business. The content is practical and expressed in terms and phrases with which they can easily identify. Included with each chapter is a practical case study that allows you to not only follow the progress of a fictitious independent retailer, but also play a part in its development.We, at Industry Canada, believe retail is full of opportunities for success. However, that success is reserved for those who are prepared to commit themselves to continuous change. When using this workbook, open your mind to the possibilities of winning the game!

This book was written by Kevin Graff, President of The Graff Retail Group and Jan Ciuciura, the founder of Sussex Retail Management. Questions or comments can be directed to pineault.guy@ic.gc.ca.