Chapter 4 - Marketing

Community Involvement

People buy from people they know and like. Let's be honest ... if you only chase the almighty dollar, you're sure to lose the game.

Be a strong community citizen who provides support and involvement whenever possible. Donate your time or your money. Sponsor the kids' hockey team or figure skating club.

It is generally accepted that whatever you put into the community, you get back time and time again. Your customers need to identify with more than just your products. By getting outside of your store, you can begin to put a real face and personality out front for everyone to see. You'll not only get results, you'll also feel a lot better about yourself.