Chapter 4 - Marketing

Summary

1) Your marketing success will be directly linked to your efforts at planning an effective strategy.

2) Plan all marketing efforts in advance and budget your expenditures accordingly.

3) Track the success, or failure, of your marketing efforts so that you know what to do, and what not to do, again.

4) Source marketing support from your suppliers.

5) Create an powerful customer loyalty program to further develop and reward your best customers.

6) Realize that your marketing efforts won't work if the rest of your retail strategies are poorly executed. Retail success comes when you get every piece of the puzzle in place.