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Strategis home page Business Information by Sector Retail Trade Business Information Winning Retail 2nd Edition Chapter 7
Winning Retail 2nd Edition
Table of Contents
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
A Tough Job
Performance Improvement
Hiring the Best
Orientation
Training
Leadership and Coaching
Have Fun!
Summary
Case Study
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Downloadable PDF Files

Retail Trade

Chapter 7 - Tips

What you will Learn

"As the staff goes, so goes the store."

Performance Improvement

Everyone, including the owner, is capable of at least a 10% improvement in performance.

Hiring the Best

Winning Ideas

  1. Know what works and what doesn't.
  2. Only interview candidates who fit your profile.
  3. Interview at least four candidates for the position. Give yourself a choice!
  4. Use assessments to reduce your subjectivity.
  5. Conduct at least two interviews.
  6. You must check references.

You'll probably need to screen 15 applications to identify 4 good candidates ... so keep recruiting!

Orientation

A well-designed Orientation Program also serves as your training vehicle for all store level management positions. It allows you to train and promote internally … every time!

Training

"If you think training is expensive, try ignorance."

Winning Ideas!
To reinforce sales and service skills, try these ideas:

  • Spot quizzes
  • PK meetings,/li>
  • 5-minute pre-shift starters
  • Staff presentations at meetings
  • Constant coaching!

Leadership and Coaching

Think about the type of leader you'd like to be in your store. Then, start to act like that leader. Pretty soon, you'll become that person!

The next time you're talking to your staff, imagine you're being video taped. Would you be proud of what you see on tape?

Have Fun!

Winning Ideas Make your store a fun place to be by trying these simple ideas:

  • Make sure the first 30 minutes of every day is positive and fun.
  • Answer the phone in a fun way!
  • Play games.
  • Have contests.
  • Hold an event with your team outside of the store.
  • Send your staff a bouquet.

Created: 2004-02-23
Updated: 2004-08-12
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Important Notices