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The invention of the
lithographic printing press in 1798 did much to change the way
we shared information. It wasn’t long before broadsheets
and posters became a common way to attract attention and reach
a wide audience.
Poster production became even more popular after the introduction
of three-stone colour lithography in the 1860’s. Colour
posters could be printed in large numbers and at a relatively
low cost. |
This method of communicating with
people was perhaps never more effective than during the First
World War when governments on both sides of the conflict
reached out to the masses to solicit their support.
This virtual exhibit focuses on a selection of Canadian posters
from the First World War and, in particular, those that can be
found in the Archives of Ontario poster collection (C
233).
Click to see a larger image
(293K)
Now! Victory Bonds! [Canada]
[between 1914 and 1918]
J. E. Sampson
Archives of Ontario War Poster Collection
Reference Code: C 233-2-0-1-296
Archives of Ontario, I0016168 |
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At the outbreak of the
First World War, Canada was tied closely to Britain through its
constitution but even greater ties were the ones that ordinary
Canadians saw as those that bound them to the mother country.
This sense of patriotism and support for Britain was a theme that
appeared over and over in Canadian war posters. |
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British toughness and steadfastness
during times of crisis was often represented by an image of John
Bull, a cartoon character originally developed by English
satirical artists in the 1790s. John Bull appeared as the dependable,
stoic, country squire in the London magazine Punch during the
late 1800s and early 1900s. His image frequently found its way
on to Canadian posters as a British icon.
Click
to see a larger image (316K)
Our Best Customer, But - He Needs Credit! [Canada], [between 1914
and 1918]
Malcolm Gibson
Archives of Ontario War Poster Collection
Reference Code: C 233-2-0-1-4
Archives of Ontario, I0016143 |
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Throughout the war, the design of posters was
similar to those originating in Britain and echoed many of the
same themes. Typically, the posters were designed to encourage
the public to invest in government Victory Bonds
to help pay for the war, increase manufacturing productivity,
donate money to organizations such as local societies of the
Red Cross and Patriotic Funds and, more importantly, to encourage
eligible men to join the armed forces. |
Click to
see a larger image (258K)
If You Cannot Give a Life, You Can Save a Life [Canada]
[between 1914 and 1918]
Canadian Red Cross
Archives of Ontario War Poster Collection
Reference Code: C 233-2-0-3-63
Archives of Ontario, I0016378 |
Click to
see a larger image (368K)
Why Don't I Go? [Canada]
[between 1914 and 1918]
Creator unknown
AArchives of Ontario War Poster Collection
Reference Code: C 233-2-0-4-195
Archives of Ontario, I0016175 |
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Conscription in Canada
did not occur until 1917 so, in order to replace casualties and increase
the size of Canada’s commitment to the conflict, we had to rely almost
entirely on volunteers. Unlike the approach taken by British posters, those produced in Canada often targeted specific cultural and ethnic groups
such as French Canadians, and people of Scottish and Irish descent.
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Click to
see a larger image (341K)
Tous les vrais poil-aux-pattes [Canada]
[between 1914 and 1918]
Creator unknown
Archives of Ontario War Poster Collection
Reference Code: C 233-2-0-4-207
Archives of Ontario, I0016182 |
Click to
see a larger image (455K)
Irish Canadians: Enlist in an Irish and Canadian Battalion
[Canada], [between 1914 and 1918]
Creator unknown
Archives of Ontario War Poster Collection
Reference Code: C 233-2-0-4-101
Archives of Ontario, I0016172 |
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The appeal of a pretty girl’s
face is timeless and in 1917 accounted for over 75,000 posters
and contributed to the raising of $419 million in two weeks.
Miss Faith Berry of Toronto, who posed for the picture used in
the poster to the right, was given a $500 bond and a bouquet of
flowers in recognition of her contribution to the war effort.
Click
to see a larger image (304K)
Oh Please Do! Daddy - Buy Me a Victory Bond [Canada], [between
1914 and 1918]
J. E. Sampson
Archives of Ontario War Poster Collection
Reference Code: C 233-2-0-1-294
Archives of Ontario, I0016167
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Click to
see a larger image (243K)
Four Reasons for Buying Victory Bonds [Canada],
[ca. 1918]
Creator unknown
Archives of Ontario War Poster Collection
Reference Code: C 233-2-0-1-59
Archives of Ontario, I0016191
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Canadian posters were also different
from other countries in that as a hostile army was not overrunning
Canada, the posters tended not to focus on violence in their design
in order to make a point. Often poster designs used ridicule and
humour as a theme when referring directly to the enemy.
Most posters were produced by the government but there were many
privately commissioned posters, as well. Local regiments, corporations,
well-to-do individuals and charitable organizations such as the
Red Cross, also got into the act. Follow the links below to learn
more about Canadian Posters from the First World War.
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Feedback
Please let us know what you thought of this exhibit.
We also welcome any suggestions for ways it can be improved so
please take a few moments to send us your comments by filling
in the form below.
Personal
information provided to the Archives through this request
will be used only to respond to requests. This information
is collected under the authority of the Archives
Act , R.S.O. 1990, c.A-27.
Questions about the collection of this information should
be directed to: Team Leader, Strategic Business Solutions,
Archives of Ontario, 77 Grenville St. Toronto, ON, M5S 1B3,
416-327-1527. |
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