NEWS RELEASES
ECONOMIC IMPACT OF FIRST PARTICIPATION IN MILIABY CANADIAN COMPANIES WORTH $8 MILLION
February 12, 1997 No. 27
ECONOMIC IMPACT OF FIRST PARTICIPATION IN MILIA
BY CANADIAN COMPANIES WORTH $8 MILLION
The Honourable Art Eggleton, Minister for International Trade, today outlined the
results of the Canadian government's initial participation in the International
Publishing and New Media Market (MILIA) in Cannes. The 11 companies exhibiting at
the Canadian booth participated in numerous meetings that may lead to the signing
of approximately 100 contracts, with an economic impact of more than $8 million.
"This first-time success at Europe's biggest fair of its kind, and one of the
world's most prestigious, has given the multimedia companies exhibiting at the
Canadian booth a foothold in the lucrative markets of Europe, Asia and North
America," said Mr. Eggleton.
The Minister added that the excellent performance was proof of the innovation of
Canadian companies in this highly promising sector, and that he would like to see
even greater Canadian participation in MILIA next year. On the strength of this
year's success, most of the exhibitors indicated that they would take part in the
next edition of MILIA.
Minister Eggleton also paid tribute to two young Canadians, Alain Robitaille and
Robert Geoffrion, both of Montreal, whose quality work earned them a place among
the 25 guests of MILIA's Young Entrepreneurs Club in an activity aimed at
showcasing youthful creativity in multimedia.
Canada's level of representation ranked fifth among participants in MILIA, which
attracted nearly 10 000 buyers from all over the world, making this Europe's
foremost multimedia event. The 1997 edition of MILIA ended today.
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For further information, media representatives may contact:
Nicole Bourget
Director of Communications
Office of the Minister for International Trade
(613) 992-7332
Media Relations Office
Department of Foreign Affairs and International Trade
(613) 995-1874
This document is also available on the Department's Internet site:
http://www.dfait-maeci.gc.ca
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