NEWS RELEASES
NEW PROMOTIONAL TOOL TARGETS INTERNATIONAL MARKETS FOR CANADA'S EDUCATION INDUSTRY
May 23, 1997 No. 94
NEW PROMOTIONAL TOOL TARGETS INTERNATIONAL MARKETS
FOR CANADA'S EDUCATION INDUSTRY
Foreign Affairs Minister Lloyd Axworthy and International Trade Minister Art
Eggleton today announced that the Department of Foreign Affairs and International
Trade (DFAIT) will distribute a new CD-ROM called Study in Canada! to all its
diplomatic and trade missions abroad to help promote Canadian education
institutions in foreign markets. This interactive directory of Canada's education
industry was demonstrated at the 49th annual conference of the Association of
International Educators held May 20-23 in Vancouver -- the first non-U.S. venue for
the event.
"This powerful marketing tool will bring the excellence of Canadian education
institutions and services to the attention of education leaders and international
students around the world," said Mr. Axworthy. "The CD-ROM will fill a large gap
in providing timely information about the range and extent of Canadian educational
services. We have needed such a tool for a long time."
"The development of Study in Canada! reflects a true Team Canada approach," said
Mr. Eggleton. "It will be a detailed guide to the broad range of education
services in Canada, from coast to coast. The final product should prove to be one
of the most extensive, visually appealing and easily retrievable information
sources of its kind."
With the encouragement of DFAIT, a Canadian consortium produced the CD-ROM, which
profiles over 90 Canadian learning institutions. The consortium includes the Asia
Pacific Foundation of Canada, School Finder Limited and Sigma VI.
The first edition of Study in Canada! will be introduced to Canadian missions and
Canadian Education Centres in French, English, Spanish, Portuguese and German. The
CD-ROM technology will also be used throughout the Canadian Education Centres
network in the Asia Pacific region, supported by materials in local languages.
The consortium hopes to set a new standard for representing Canada's educational
interests abroad and to reach out to the political and economic decision makers of
the future. In this regard, it has also created a Web site, also called Study in
Canada!
Canada is the world's fifth-largest host country for students from other
countries, after the United States, France, Germany and the United Kingdom. In
1994-1995 alone, more than 84 800 international students attended Canadian
universities, colleges, career colleges, secondary schools and other institutions,
injecting more than $2.3 billion -- or an equivalent of approximately 21 000 jobs --
into the Canadian economy. In co-operation with the Association of Universities
and Colleges of Canada, the Association of Canadian Community Colleges, the
National Association of Career Colleges and other national agencies, the
consortium will have a significant impact on the recruitment of international
students in the years to come.
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For further information, media representatives may contact:
Catherine Lappe
Director of Communications
Office of the Minister of Foreign Affairs
(613) 995-1851
Nicole Bourget
Director of Communications
Office of the Minister for International Trade
(613) 992-7332
Media Relations Office
Department of Foreign Affairs and International Trade
(613) 995-1874
Rodney Briggs
Asia Pacific Foundation of Canada
(604) 684-5986
Chris Wilkins
School Finder Limited
(416) 494-3343
Bruce Mabley
Sigma VI
(514) 484-2992
This document is also available on the Department's Internet site:
http://www.dfait-maeci.gc.ca
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