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Successful media coverage

10 steps to successful media coverage

• Keep it short and jargon-free. Strip your message to the bare bones.
  
  
• Think headlines. Make a sweeping, positive statement that will be sure to get the editor’s attention. Make sure it’s only one sentence.
  
  
• Use a consistent slogan and logo. This will make the event/organization/project instantly recognizable.
  
  
• Do it regularly. Regular communication is essential to build a relationship with the media.
  
  
• Be positive. Never have a negative message. Offer a practical solution to the problem. This can inspire people.
  
  
• Set the agenda. Redefine the problem to fit your solution.
  
  
• Be visual. Try to incorporate pictures into your message to have a more lasting effect.
  
  
• Use “real life” examples with human quality. Share an anecdote about a situation/experience that people can relate to.
  
  
• Know your local audience. Always be aware of who is listening, watching or reading your message.
  
  
• Match the medium. Tailor the message to the medium (radio, print, television, Public Service Announcement).

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