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Maximizing media relations

Table of contents

1: Successful media coverage
          10 steps to successful media coverage

2: See the bigger picture
           Approaching the media
           Partnering with the media
           Supporting the spirit of partnership

3: Preparing news releases
           Types of news releases
           Writing the news release
           News release template
           Sample news release

4: Preparing a media advisory
           Preparing the media advisory
           Media advisory template

5: Preparing for an interview
           Prepare
           Points to remember for a successful interview
           Things you should never do in an interview

6: Regional office contacts
           

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