|
There is no magic formula for coming up with great ideas, but there are several ways to recognize when opportunity knocks:
- Think in new ways. Instead of dwelling on "What is", imagine "What could be."
- Associate things that don't have an obvious link (like hiking and global satellite positioning systems).
- Recognize patterns as they are forming (e.g. the World Wide Web is changing rapidly – what patterns, needs or wants might emerge from this?).
- Find new uses for old things.
- Analyze why something isn't working.
- Find solutions for consumer problems.
- Identify small or "niche" markets within larger markets (for example, grocery delivery).
- Recognize changes in consumer tastes as they evolve (such as the current preference for mountain bikes).
- Analyze the failure of others to see if they made mistakes that might mean success is still possible.
- Apply new technology in new ways (someone thought of putting cellular phones and faxes on airplanes!).
Looking for new business ideas? Here are some useful sites:
|
