Our Fall season of seminars and brown bag presentations is right around the corner. This fall we will be offering a series of quick-to-learn quick-to-use seminars that will help you get the most out of the use of e-business in your business. All of our sessions are held at The Business Link in Edmonton and available through the province via the Entrepreneurship Learning Centre (ELC). To find out if an event is available near you head over to the ELC site.
Small Business Search Engine Marketing
Sept 13
1:00 - 4:00 PM
How do your customers find your web site? It might be through referrals, your brochure, or a web link, but chances are they found you through a search engine. In this seminar, you will learn how to optimize your web site to increase your ranking in search engines. You will gain an understanding of:
- How search engines work
- How you can increase your qualified visitors by increasing your rankings
- How to make your web site search engine friendly by making simple but effective changes
- Where and how to register your site
- How to use keywords and various HTML tags
- How to implement other search engine optimization (SEO) techniques
Ken Jurina, President, Epiar Inc
E-Business Basics
October 3
12 noon – 1 pm
How do I use computers and the internet to help my business? E-Business is more then just selling online or having a website. This session answers how e-business can be used to increase sales, reduce costs, increase market exposure and improve customer service. This is a general overview of e-business and its benefits. Whether you are adding an “e” component to an existing business or are starting a new small business this session is for you!
John Beauchamp, Alberta E-future Centre Coordinator
Creating Buzz Online: Internet Marketing for Small Business
October 24
12 noon – 1 pm
How do I market my small business on the Internet? Explore popular topics such as search engine optimization, email marketing, blogs, online advertising and other Internet marketing strategies. Benefit from practical examples, clear definitions and plenty of Internet marketing tips. You will want to arrive early for this must-see presentation!
Aldo Zanoni, CEO and managing director, Omni Technology
What Users Want from Your Website
November 2
12 noon – 1:00 pm
Ever wonder why so many people come to your site but leave without ordering or contacting you? Unsure where to set priorities for spending limited web site funds? This session will help you assess different ways of judging your web site’s effectiveness, so you can get the most from your web investment.
Tema Frank, President and Founder, Web Mystery Shoppers
E-mail Marketing for Small Business
December 5
12 noon – 1:00 pm
E-mail marketing can be an effective and inexpensive way to promote your products, services or website. During this session you will learn about electronic newsletters, the required tools and how to ensure that your message will not be blocked by spam filters. All this information will help your small business get the most out of e-mail marketing.
Jon Larson, Mymailout.com
Entre-Corp Business Development Centre
Entre-Corp Business Development Centre and the Business First Technology Incubator invite ELC members to participate in the Business First Technology seminar series. To be delivered every Wednesday in September from 11a.m. till Noon, these seminars are targeted at technology based companies however the information presented could be beneficial to other small and medium enterprises (SME’s). Please read below for more information on the individual seminars and guest speakers. For more information and to find out where the sessions are being made available contact Alex by phone at 403-528-2824, toll free at 1-888-528-2824 or by email at bizinfo@entre-corp.com.
Seminar 1
September 6th
11a.m. - 12 noon
This session will tell you about Deal Generator and changes in the financial landscape as it pertains to the tech sector, issues that block deals from closing, and how to improve your chances of attracting the tough money.
Warren Bergen, Executive Director of Alberta Deal Generator,
Seminar 2
September 13th
11a.m. - 12 noon
This session covers legal issues around software development, including end user license agreements, Internet and ISP regulation in Canada, domain name resolution on the internet, and Copyright, trademark, and patent issues. Plus, how PIPEDA affects your business, Employee privacy laws, and non-compete agreements.
Ivan Long, Director of Operations for Auto~Star Compusystems Inc.
Seminar 3
September 27th
11a.m. - 12 noon
The Software Marketing Tips seminar will discuss the various aspects of marketing and distributing software applications. Topics will include: branding your business and products, defining your target market, promotional tactics and the importance of forming partnerships and distribution partners. Attend this information session to generate new ideas about marketing your software product.
Sarah McOuat , Marketing and Channel Coordinator at Auto~Star Compusystems