Guidelines for Developing a Company Brochure

Summary

• A brochure is the first part of your promotional program. It should be reinforced by subsequent promotional activities such as advertising, personal sales calls, and public relations.
• Before you talk to suppliers of services such as printing or graphics design, you should put down in writing the following:

• Decide what you want to say and who you want to say it to.
• Don't try to say too much. Save some of your promotional story for other occasions.
• Select your supplier(s), no more than two; a creative firm, and/or printer. Meet with them to discuss your objectives, needs and budget. Make sure they understand your requirements.
• Write a covering letter, one page maximum, to be sent to prospective customers along with the brochure.
• Follow up!

A single promotional activity rarely results in an order, so be prepared to use several subsequent activities such as personal visits, telephone calls, and further mailings.

Prepared by: Saskatchewan Industry and Resources, Business and Co-operative Services