Marketing

Below are some of the main resources dealing with marketing:

Market Research and Analysis

Marketing Basics (Online Small Business Workshop): A Web-based workshop designed to provide you with techniques for developing your business idea, starting a new venture and improving your existing small business.

Guide to Market Research and Analysis : This fact sheet provides information on market research and analysis.

Identifying Your Market (ExportSource): This site contains links to a collection of geographic and sector-specific market reports from governmental and non-governmental sources, trade leads, and trade statistics.

Market Analysis : This fact sheet provides a list of questions to help you prepare a market analysis.

Yukon Bureau of Statistics : The Yukon Bureau of Statistics provides a broad range of statistical information on the Yukon's economy and society.

Statistics Canada: This site provides access to a number of publications, electronic data, census and survey information. Most of the information is only available for a fee but there are occasional "gems" of free information.

Statistics Canada's Business Database: The business resource for online statistics, publications, statistical tables, analysis and more.

GDSourcing : This website provides extensive links to free Canadian statistical information for a variety of industries.

Strategis: Industry Canada's Strategis web site is a massive site including industry information, management information, information on other countries and markets. A vital source for your market research.

Advertising/Promotions

Ways to Promote Your Product or Service: This fact sheet describes brief examples of ways to promote your product or service from the various print and electronic media.

Guidelines for Developing a Company Brochure : This fact sheet lists guidelines for developing a company brochure.

Advertising Do's and Don'ts: This fact sheet describes the do's and don'ts of advertising.

Signs and Your Business: This fact sheet discusses signs, what they can do for your business, and how they can be used to your advantage, as well as a checklist for ordering a business sign.

Do You Know the Results of Your Advertising: This fact sheet gives pointers on planning ads and discusses several ways you can compare advertising and sales.

Marketing Plans

Marketing Plan Outline: This fact sheet provides a marketing plan outline which is designed to direct company activities towards the satisfaction of customer needs.

Preparing A Marketing Plan (Atlantic Canada Opportunities Agency): This publication provides necessary information in preparing your marketing plan.

The Marketing Your Book For Success Workbook: (U.S. Small Business Administration): This training module and workbook provides information on how to complete a marketing plan and strategy.

Pricing and Maximizing Profits

Developing New Accounts: This fact sheet presents a systematic approach to finding, getting and keeping customers whose sales volume produces profit for you.

Setting the Right Price: This fact sheet highlights issues to be considered when establishing the markup on a product.

Improving Personal Selling in Small Retailer Firms: fact sheet discusses basic elements for developing a program to improve personal selling in small retailer firms.

Checklist for Profit Watching: This fact sheet will help you analyze your profits, the contribution of each of your product lines or services, and will help you determine if you have the kind of record system you need.

Additional Resources