Title
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Definitive Guide to Successful Alliances & Partnerships
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| Abstract |
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A strategic alliance is a long-term, usually formal agreement to share people, expertise, technology, markets or capital investments. A business alliance makes sense when a business can't fill a gap in serving the needs of the marketplace by itself. Alliances with bigger partners provide access to new markets, to better facilities, R&D and expertise, to consistent cash flow and lower overhead, to funding for new products, to joint marketing programs and dollars. This publication explains the benefits and risks of alliances, how to find the right partner and how to negotiate an alliance. It also contains a questionnaire to help a business prepare for an alliance.
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WebSite
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This document is available electronically on the Internet
Clicking on the link above will open a new browser window.
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Date de publication
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November 2002
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Format
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Print Publication
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Pagination
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26 p.
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Keywords
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Partnership, SME, Entrepreneurs
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Library Locations
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Halifax
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