Title
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From Ice Cream to the Internet: Using Franchising to Drive the Growth and Profits of Your Company
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| Abstract |
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Is franchising right for your industry?The advantages of franchisingWhat business concepts can be franchised?Key franchising policiesFranchisee support and assistanceTerritorial strategiesPricing franchisesExpansion strategiesThe legal and institutional environment for franchisingRecruiting, selecting, and managing franchisees
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WebSite
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This document is not available on the web
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Date de publication
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January 2005
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Format
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Book
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Pagination
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211 p.
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Author
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Dr. Scott A. Shane
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Keywords
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Expansion, Financing, Franchise, Management
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Library Locations
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Halifax
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