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Canada/Nova Scotia Business Service Centre
Your Gateway to Business Information
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Title
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Getting Business to Come to You - Second Edition
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Table of Contents
Part I-Get Ready: Positioning Yourself to Be in Demand and Sought After- Focusing-Clearly Defining What You Do
- Niching-Deciding What You Want to Become Known For
- Mastery-Demonstrating Why You're the Best Choice
- Developing Your Tailor-Made Marketing Campaign
Part II-Get Set: Creating a Winning Marketing Message- Describing What You Do in a Memorable Way
- Making a Name for Yourself
- Creating an Unforgettable Impression
- Developing Your Promotional Package
Part III-Go: Choosing Tailor-Made Marketing Methods- Making Personal Contacts
- Getting Others Talking About You
- Telling All About It
- Showing What You Can Do
Part IV-Get Growing: Building a Large and Loyal Following- Turning Interest into Business Again and Again
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WebSite
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This document is not available on the web
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Date de publication
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March 1998
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Format
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Book
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Pagination
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686 pp.
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Author
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Paul and Sarah Edwards and Laura Clampitt Douglas
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Keywords
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Business Plans, Marketing
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Library Locations
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Halifax
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