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Title
  Self-Publishing Business (Start Up Guide)
Abstract Table of Contents:

Section One:

Chapter One: The Write Stuff
Chapter Two: Self-Publishing 101
Chapter Three: Plotting Your Bestseller: Market Research
Chapter Four: Your Publishing House: Office and Business Structure
Chapter Five: Your Start-Up Finances
Chapter Six: More Bookkeeping: Production Costs
Chapter Seven: Writing And Designing Your Book
Chapter Eight: Pricing And Selling
Chapter Nine: Stepping Into The Spotlight: Publicity
Chapter Ten: Advertising And Marketing
Chapter Eleven: Controlling Your Finances
Chapter Twelve: Looking Ahead: Small Press To Publishing Giant
Chapter Thirteen: Bestseller Or Bomb
Glossary
Appendix:Self-Publishing Resources
Index

Section Two: Start-Up Basics

Chapter One: Conducting Market Research
Chapter Two: Business Structure
Chapter Three: Business Plan
Chapter Four: Getting Financing
Chapter Five: Offering Credit
Chapter Six: Employees, Benefits, and Policies
Chapter Seven: Business Insurance
Chapter Eight: Computers
Chapter Nine: Starting an E-Commerce Website
Chapter Ten: Advertising and Marketing
Chapter Eleven: Marketing Your Website
Chapter Twelve: Public Relations
Chapter Thirteen: Customer Service
Chapter Fourteen: Bookkeeping
Chapter Fifteen: Financial Statements
Chapter Sixteen: Financial Management
Chapter Seventeen: Taxes
Appendix: Business Resources
Index
WebSite This document is not available on the web
Date de publication January 2001
Format Binder
Pagination 430 pp.
Keywords Publications
Library Locations Halifax


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