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Title
  Selling Online : How to Become a Successful E-Commerce Merchant in Canada
Abstract Whether you are a small businessperson or an "entrepreneur" in a larger organization, Selling Online takes you through the strategic, managerial and technical aspects of successful online commerce.

Table of Contents:
1. Thinking strategically & realistically about selling online
2. Options for building an online store
3. Tips for building an effective online store
4. Merchant accounts and online payment processing
5. Online security issues and credit card
6. Marketing strategies for your online store
7. Building customer loyalty to your online store
8. Timely advice from Canadian online merchants -- Answers to :
- What are the keys to success when operating on online store in Canada?
- What was the most difficult obstacle or challenge that you faced when you created your online store?
- What lessons have you learned as a result of setting your internet business?
- What is the one key piece of advice you would offer to someone eager to set up an online store in Canada?
- What is the best feature you've built into your online store?
- Has your venture in to Internet retailing met your expectations?
9. The future of online selling
WebSite This document is not available on the web
Date de publication January 1999
Format Print Publication
Pagination 394 p.
Author Jim Carroll & Rick Broadhead
Keywords Business Plans
Library Locations Amherst, Antigonish, Bridgewater, Halifax, Port Hawkesbury, Truro, Windsor , Pictou Landing First Nation


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