Title
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Linguistic Duality in Commercial Advertising and Sponcership
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This 37 page study examines the place of Canada's linguistic duality in commercial advertisements and sponsorship messages in publications of organizations subject to the Official Languages Act (Act). The publications include magazines, brochures and booklets produced by or for VIA Rail, Canada Post, Air Canada, the National Arts Centre, the Canadian Tourism Commission, the National Gallery of Canada, the National Capital Commission, Industry Canada and Foreign Affairs and International Trade. The purpose of this study was to assist organizations subject to the Act in identifying ways to encourage, where needed, their private-sector advertisers and sponsors to reflect Canada's linguistic duality in their marketing activities in publications which already reach out to English-speaking and French-speaking Canadians in their own language.
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WebSite
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This document is available electronically on the Internet
Clicking on the link above will open a new browser window.
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Format
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Internet - html
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Keywords
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Advertising, Marketing
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Library Locations
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Halifax
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