Title
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Advertising Handbook for Small Business: Make a Big Impact with a Small Budget
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| Abstract |
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In a step-by-step process, this book explains what advertising is, how it works and what will work best for your small business.
Table of Contents: - Creating an identity: the most important thing you will ever do in advertising
- Positioning for success
- Getting started with your ad plans
- Advertising without an agency
- Working with an ad agency
- Effective copywriting
- Creating design that sells
- A word about logo and corporate identity
- How to use newspaper
- How to use radio
- How to use television
- How to use direct mail
- Using other advertising media
- Public relations: free advertising for your business
- Your future advertising
- Resources
- Worksheets, figures and samples of the above
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WebSite
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This document is not available on the web
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Date de publication
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November 1995
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Format
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Print Publication
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Pagination
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328 pp.
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Author
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Dennison, Dell
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Keywords
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Advertising, Marketing
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Library Locations
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Digby-Clare, Halifax, Port Hawkesbury, Shelburne, Sydney, Truro, Bridgewater
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