When groups of consumers move from one type of product to another on a long-term basis, new business opportunities can result. Market switches create demands for new products and services.
Can I think of any market switches that have recently taken place?
Can I think of any market switches that may be occurring now?
How can I take advantage of these changes in consumer buying habits?
Can I address a current market switch by providing the major product or service?
Can I provide secondary products or services related to a new major product?
Have potential customers indicated a need for the product/service I have in mind?