Market Someone Else's Product
If you are more interested in marketing than production, you may choose to find a good product that is made by someone else and assume full responsibility for all aspects of marketing it. You may decide to enlarge on this idea by offering a full range of marketing services for a large number of clients.
Some Examples
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A sales agent located an innovative game developed by a local inventor, and became its marketing agent. She managed the marketing process, including packaging, advertising and distribution.
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A marketing consultant markets the services of other consultants. He represents them, promotes their talents, schedules their appearances and negotiates their contracts.
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Independent manufacturers' agents often market similar but non-competing products for many manufacturers. For example, one agent sells sporting goods made by different producers.
How To Do It
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Look for products which have not been marketed at all (hard to find) or which have been marketed poorly .
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Look for new businesses that need marketing services but have not established a marketing department.
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Look for existing manufacturers which cannot afford to directly market to rural areas or specialized niche markets.
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Ask business consultants and advisors whether they know of any products that need better marketing.
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Examine classified advertising sections and mail order advertisements to locate individuals or small companies that are selling products on a small scale. As you search, consider which products offer the potential for larger volume sales. Look for good products using inadequate advertising.
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Contact marketing or advertising agencies. They can sometimes provide leads for products they were unable to take on, for such reasons as a conflict of interest with another account or a full client list.
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Locate inventors' clubs, attend their meetings and read their newsletters (i.e. Inventor Society).
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Contact trade or industry associations
Key Questions
Where can I find a good product requiring marketing?
Which products have a potential for increased sales if marketing is improved?
Is there a strong market for the product?
What marketing skills and services can I offer?
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