The Market Place

The primary markets for Light-Guard at this time which provide the greatest sales potential in a relatively short period of time are in Canada and the United States.

Consumer, commercial and industrial users are all prospective customers for the product. The major potential market in the consumer sector will be accessed through the large retailers of small appliances, lighting fixtures and electrical hardware such as:

• Major department stores
• Hardware store chains
• Retail lighting outlets
• Mail order houses

The primary customers in the commercial and industrial sector will be electrical engineering firms, electrical contractors, industrial plant and commercial building maintenance departments, security companies and public buildings. The target markets are easily accessible and identifiable.

Considerable interest in the product has already been expressed by the following:

• Happy Harry's Hardware Chain in the U.S.
• Wonderful Wally's emporium in Canada.
• The Federal Government.
• Hydro Generating Companies in Canada and the US.
• Solvent Sol's Electrical Distributors in the U.S.
• Several large engineering and architectural firms in Canada and the U.S.
• Two major department store chains in Canada.

All of the above feel that there will be a demand for Light-Guard because of the practical value of the product, and because there is no other product currently available which provides the features and low price of Light-Guard.

They are primarily interested in a product which is fully automatic, highly reliable, can be adjusted for different light levels, is CSA approved in Canada and U/L approved in the United States and will have a retail price of less than $125 U.S. ($165 Can). Letters of intent have been received from three large retailers in the U.S. for trial orders totalling 1500 units. The purchases are subject to the product meeting all specifications. An industrial distributor in Canada has issued a purchase order for 1000 units subject to successful demonstration of the prototype unit.

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