Gross Profit
The suggested retail list price for Light-Guard will be $128 Canadian ($98 US) excluding all taxes.
The discount required by the major retail outlets for the consumer market is between 40 and 50% off the list price. A 45% discount has been used in determining the gross profit.
The selling price to the industrial/commercial wholesale distributor will be the same as the retail outlets and will be established at 45% below the retail list price.
Net selling price by Light-Guard Manufacturing |
$70.00 (Canadian) |
Cost of Sales (Product Cost) per unit |
$35.00 |
Gross profit per unit |
$35.00 |
Margin |
50% |
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