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Marketing for a Small Business
A Step-by-Step Workbook That Puts You on the Track to Success
This is a marketing workbook for people who are about to start a business or who are thinking about it. It starts with a comprehensive examination of what marketing is all about, followed by a sample marketing plan for a small business and blank forms that can be used to help develop a marketing plan. In developing a sample marketing plan, the book uses the Small Is Beautiful Company, a painting and decorating business. By answering a number of questions and filling in blank forms, the workbook helps business people develop the content for their own marketing plan.
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