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ToolsRelated topicsResourcesMarketing practices – Mandatory requirementsIn addition to prohibiting certain practices, the Competition Act requires specific disclosures or sets out requirements while making certain representations or engaging in specific practices. Telemarketing, notices of winning a prize, multi-level marketing, performance representations and promotional contests are subject to specific disclosure or mandatory requirements. The Consumer Packaging and Labelling Act, the Textile Labelling Act and the Precious Metals Marking Act prohibit false or misleading representations in specific sectors (prepackaged consumer products (non-food); textiles and apparel; and precious metal articles). In addition, this legislation prescribes basic, standardized labelling information, such as bilingual product descriptions, metric measurement declarations and dealer identity, which allows consumers to make informed choices. Telemarketing Notices of winning a prize When making representations relating to compensation or earnings under a multi-level marketing plan, section 55 of the Competition Act requires they include the amount of compensation actually or likely to be received by a typical participant of the plan. Performance representations Promotional contests Mandatory label information on prepackaged consumer products (non-food) Mandatory label information on consumer textile articles Description and quality marking of precious metals articles The Precious Metals Marking Act provides for the uniform description and quality marking of precious metals articles (articles made with gold, silver, platinum or palladium) to help consumers make informed purchasing decisions. |