10 Marketing Secrets of Jay Conrad Levinson*
- Have commitment to your marketing program
- Think of the program as an investment
- See to it that your program is consistent
- Make your prosepcts confident in your firm
- Be patient in order to make a commitment
- See that marketing is an assortment of weapons
- Know that profits come subsequent to the sale
- Run your firm to be convenient to your customers
- Put an element of amazement in your marketing
- Use measurement to judge the effectiveness of your weapons
* Author of numerous marketing books including: Guerrilla marketing, 301 Do-It-Yourself Marketing Ideas : From America's Most Innovative Small Companies, Guerrilla Marketing for the Home-based Business, Guerrilla Marketing Online and the web site, www.gmarketing.com
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