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![]() Step 6: MarketingKnow Your Customers The marketing function and related activities in an enterprise, small or large, ensure that an enterprise gets information from its customers, develops and markets the services to satisfy their needs and gets feedback on their satisfaction levels. Marketing is as interface between the enterprise and its markets. But it does not operate on its own; it interacts with other functions, for example, marketing, finance, accounting and production determine price levels; marketing and human resources develop customer service policies, or marketing and public relations create and support the image of an enterprise. Summary Definition: "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives". (The definition of marketing approved by the board of directors of the American Marketing Association on March 1, 1985) Marketing Mix The Markets The module |
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Created: 2003-03-21 Updated: 2003-12-16 ![]() |
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