The Canadian Museum of Civilization’s IMAX Theatre Puts Audiences in the Driver’s Seat with NASCAR: The Imax Experience on July 1st, 2005IMAX delivers high-octane racing action on a screen towering 8 stories high
Gatineau (Quebec), June 20, 2005 – Experience the speed and heart-pumping excitement of NASCAR on a screen towering 8 stories high, surrounded by 12,000 watts of digital surround sound, as NASCAR: The IMAX Experience races into The Canadian Museum of Civilization’s IMAX Theatre on July 1st, 2005. Through the magic of The IMAX Experience®, audiences are transported behind the wheel of a NASCAR racecar and are immersed in the on-track excitement at speeds of up to 290 kilometres per hour.
Narrated by Kiefer Sutherland, NASCAR: The IMAX Experience provides an insider’s perspective of the nation’s number one spectator sport, with a brief look back at how it all began. It introduces the revered drivers and their lives both on and off the track, as well as their dedicated teams and fans whose unfailing support is essential to success. The film also steers its focus on the science of today’s racing technology, and the teamwork that binds it together. Packed with heart-pounding, behind-the-wheel action, NASCAR: The IMAX Experience delivers high-speed thrills at every turn.
"With The IMAX Experience putting you in the driver's seat at a series of exciting NASCAR races," said Kiefer Sutherland, "you can virtually feel the speed of the cars and the thunder of the engines. And besides being a driver or part of the crew, IMAX is the best way to experience NASCAR action."
“When you see NASCAR: The IMAX Experience, you get a feeling of the scale of this sport. There’s nothing small about it, and until you actually see it, it’s hard to comprehend,” says Director Simon Wincer. “With extraordinary in-car footage, edge-of-your seat racing and exclusive behind-the-scenes access to drivers, all combined with a screen up to 8 stories tall and a sound system that brings chills down your spine, this film immerses audiences and puts them in the driver’s seat.”
The film is sponsored by AOL for Broadband, narrated by Golden Globe Award-winning actor Kiefer Sutherland (24, Phonebooth, and the upcoming Taking Lives) and directed by Simon Wincer (Lonesome Dove, Free Willy, Phar Lap and The Young Black Stallion). James Neihouse, one of the large-format medium’s preeminent cinematographers (SPACE STATION 3D, Michael Jordan to the Max, Rolling Stones at the Max, The Dream Is Alive), is the director of photography; Neil Goldberg (producer of FOX’s NASCAR coverage) is the executive producer; and IMAX Corporation’s Lorne Orleans is the producer, with Doug Hylton of IMAX also producing.
The Canadian Museum of Civilization’s IMAX Theatre is located at 100 Laurier Street in Gatineau.
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About IMAX Corporation
Founded in 1967, IMAX Corporation is one of the world’s leading entertainment technology companies. IMAX’s businesses include the creation and delivery of the world’s best cinematic presentations using proprietary IMAX® and IMAX 3D technology, and the development of the highest quality digital production and presentation. IMAX has developed revolutionary technology called IMAX® DMR™ (Digital Re-mastering) that makes it possible for any 35mm film to be transformed into the unparalleled image and sound quality of The IMAX Experience®. The IMAX brand is recognized throughout the world for extraordinary and immersive family experiences. As of September 30, 2003, there were more than 235 IMAX theatres operating in 35 countries.
IMAX®, IMAX® 3D, IMAX®DMR™ and The IMAX Experience® are trademarks of IMAX Corporation. More information on the Company can be found at www.imax.com.
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Information (media):
Sophie St-Pierre
Marketing Officer
IMAX Theatre
Telephone: (819) 776-7088
E-mail: sophie.st-pierre@civilization.ca
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