Doing Business: Commercial Enterprises
One of two species of
bears native to Yellowstone National Park, an adult grizzly
(Bart), stands erect in a dramatic scene from
Yellowstone. Photo: Courtesy of Destination
Cinema.
This year, the Division launched a number of
exciting new products and services aimed at increasing
Museum revenues and extending its client base.
Chief achievements were:
- Creation and launching of the Cyberboutique, an electronic
mail-order gift shop. The online service offers high-quality
Museum products for sale via the Internet.
- Remodelling of the Main Boutique to provide better
customer service. New products this year included the popular
Children of the Raven T-shirts and replica totem poles,
produced and sold under a licensing agreement that includes
distribution throughout Canada.
- A highly successful season for Boutique Express, which
offers fast and convenient souvenir shopping during peak
tourist periods.
- Two film blockbusters -- Mystery of the Maya, which
grossed more than $1 million in box office sales, and
Yellowstone -- plus a 3-D film, entitled
Transitions, about Canadian exploration, settlement and
technology.
- Popular live performances in the Theatre. Featured artists
were musicians Kevin Parent, Lynda Lemay and Carmen Campagne,
and an acrobat troupe from China.
- Membership in the Museum rose to 2,424 members; facilities
rentals increased by 44 per cent.
- Launching of a project to make the Museum more accessible
to clients through a new 1-800 telephone service for the
membership programme, facilities rentals and mail orders.
Large-Format Film Development
The CMC was involved in a number of successful film
co-productions. Mystery of the Maya was a joint project
of the CMC, the National Film Board and the Instituto Mexicano
de Cinematografía. It opened in a number of cities
around the world and was selected to run in France's
Futuroscope, a filmic version of Disneyworld. The CMC was also
a production partner in Yellowstone and
Stormchasers, and has teamed up with 17 other museums
to produce the film Special Effects.
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