Message from the President and Chief Executive Officer, Dr. George F. MacDonald



Photo: Chris Milula, The Ottawa Citizen




This was a year of strong emotions, as the Museum welcomed several new members to its governing Board; as it worked to improve the quality of its public services; as it coped with reduced funding; and as its site became the focus of the local rally supporting national unity at the time of the Quebec referendum. One of my most unforgettable moments as CEO was seeing the throng of Canadians who crowded into the Grand Hall and packed the plazas and terraces outside it, waving their flags. It was a moment that in many ways epitomized what this institution is about: a museum for the people, and a place where they can feel and express what it means to be Canadian.

The Corporation has maintained high standards in its traditional areas of activity during the year. Judging from attendance figures, this was our most successful year so far. This success is attributable to many achievements, of which I would particularly like to mention several outstanding exhibitions presented this year, including a dazzling exhibition from the Graz armoury in Austria, Imperial Austria: Treasures of Art, Arms and Armor from the State of Styria; the breathtaking Japanese kimonos of Homage to Nature: Landscape Kimonos by Itchiku Kubota; and our own exhibitions highlighting the cultural contributions of Canadians, The Doukhobors: Spirit Wrestlers and *Les paradis du monde*: Quebec Folk Art. In addition, considerable effort was expended on permanent features of the CMC, including the opening of a Japanese Zen Garden in the presence of their Imperial Highnesses Prince and Princess Takamado of Japan, and ongoing development of Phase II of the Museum's popular Canada Hall. We were also very proud this year to have been responsible for the Canadian pavilion at the 1995 Venice Biennale, where we presented an art installation by Métis artist Edward Poitras. The installation attracted significant international media interest and will be presented at the Museum in June 1996. Also, the première of our new IMAX® film Mystery of the Maya was accompanied by spectacular exhibits that brought the entrance plaza of the Canadian Museum of Civilization to life. As for the Canadian War Museum, it opened a new permanent gallery - the Hall of Honour - and the exhibition Victory! celebrating the Allied victory in Europe.

In our non-traditional activities, important advances have been made. CDs and CD-ROMs on a variety of subjects have been published, and we have found in our Web site a vehicle for achieving a level of outreach that the Corporation has never had before. It is fortunate that, at a time of financial cutbacks, we have at our disposal the means to extend our reach in a cost-effective manner. These technologies are a liberating force that will in time allow growing audiences around the world to delve deeply into digital archives; to browse through artifact collections to a degree unprecedented in the real, physical museum; and to enjoy virtual-reality experiences comparable to what the museum can offer visitors to its actual site. Electronic visitors to the Corporation's Web site, since we went online, have exceeded one million, and will surely exceed the number of visitors to our physical sites in the coming year.

The Museum hopes to launch several experiments that will propel the virtual museum beyond what it is now. We envisage a virtual museum that will change people's perceptions of what culture and knowledge are all about. Our objective is not to have a museum that is about technology alone, but a museum that delivers messages. That is the real communications challenge.

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Created: September 21, 1996. Last update: July 19, 2001
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